The blog I chose to do a SWOT analysis of is Cedar Point’s Blog “OnPoint.” It has been in existence since June 24, 2005 and has around 40-50 posts per calendar year. It gives behind-the-scenes interviews and pictures to help give the average Cedar Point guest a unique viewing experience outside of their time at Cedar Point. Here is my SWOT analysis of this blog:
Strengths:
- Behind-the-scenes information
- Authentic
- Easy to navigate
- Simple
- Up to Date
- Responds back to questions and comments promptly
- Personal
- Official
Weaknesses:
- No “About” section
- No “Search” feature
- Lack of visibility within main homepage
- Doesn’t automatically go from blog-to-blog
Opportunities:
- Good Public Relations
- Help with other social media (Facebook, Twitter, etc.)
- Easy communication between management and guests
- Promotional advertisement
Threats:
- Other websites
- Negative comments
- Not enough views
- Outdated form of social networking
The blog really is well-done and professional. I think it has an appeal to readers who have a genuine interest within the tourism industry and cedar Point specifically. It is very informative and helps answer a lot of questions brought forth by guests. It is a good blog with a lot of great attributes.
My link button still isn’t working. Total Bummer 🙁