Blog SWOT – Cedar Point Blog “OnPoint”

2011
09.04

The blog I chose to do a SWOT analysis of is Cedar Point’s Blog “OnPoint.”  It has been in existence since June 24, 2005 and has around 40-50 posts per calendar year.  It gives behind-the-scenes interviews and pictures to help give the average Cedar Point guest a unique viewing experience outside of their time at Cedar Point.  Here is my SWOT analysis of this blog:

Strengths:

  1. Behind-the-scenes information
  2. Authentic
  3. Easy to navigate
  4. Simple
  5. Up to Date
  6. Responds back to questions and comments promptly
  7. Personal
  8. Official
Weaknesses:
  1. No “About” section
  2. No “Search” feature
  3. Lack of visibility within main homepage
  4. Doesn’t automatically go from blog-to-blog
Opportunities:
  1. Good Public Relations
  2. Help with other social media (Facebook, Twitter, etc.)
  3. Easy communication between management and guests
  4. Promotional advertisement
Threats:
  1. Other websites
  2. Negative comments
  3. Not enough views
  4. Outdated form of social networking
The blog really is well-done and professional.  I think it has an appeal to readers who have a genuine interest within the tourism industry and cedar Point specifically.  It is very informative and helps answer a lot of questions brought forth by guests.  It is a good blog with a lot of great attributes.
My link button still isn’t working.  Total Bummer 🙁

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