Below is the list of criteria we came up with in class as well as some of the points raised in your blogs about what a PSA should do/what makes a good PSA.

  • Talk to your audience, not at them.
  • Convey a single message.
  • Suggest change that is in the best interest of the public (v. trying to control them).
  • Creative techniques should also be used to grab the attention of the audience and convey a resounding and meaningful message.
  • Hit on an issue that audience can relate to.
  • Eye catching
  • Includes facts or research when appropriate.
  • Uses rhetorical appeals.
  • Addresses a specific audience.
  • Is entertaining (if appropriate).
  • Works to better or improve a community.
  • Uses some kind of media (video, audio, etc.).
  • Has a clear message.
  • Teamwork.
  • Is creative.
  • Is well organized.
  • Is well thought out.
  • Has a single main focus.
  • Includes a sponsoring organization(s).