A Day On Wikipedia

== DRI DUCK History ==

Design Resources Inc. (DRI) was formed in 1995 and concentrated primarily on developing products and sourcing apparel for fulfillment and catalog distribution. DRI went from supplying major Branded Private Label programs to creating their own Brand of apparel in 2003 known as DRI DUCK. The name DRI DUCK has it’s origin from the fabric commonly known as ‘duck’ cloth. DRI DUCK designers and fabric experts perfected the traditional cotton canvas that was available in the marketplace. The result brought the innovation of a proprietary new cloth which revolutionized [[work wear]]. Finally, a durable cotton [[canvas]] product that is soft to the touch.

In DRI DUCK’s second year as a Brand, they responded to an increasing demand for other high quality and outdoor inspired clothing in the performance fabrics category. This led to the innovation of another unique product-a completely waterproof and breathable Cotton Canvas work and outdoor [[jacket]]. An expansion into soft shell [[garments]] rounded out this new category of waterproof, breathable garments for the work wear market.

As a result of their exciting new Authentic Wildlife Headwear, DRI DUCK had a growth spurt in 2005. These highly designed, intricately embroidered [[hats]] became an instant success and a signature product of DRI DUCK. Authentic Wildlife headwear interpretations of over 50 beautiful nature and animal scenes quickly became synonymous with Wildlife by DRI DUCK. These collectible caps feature Copyrighted (©) artwork which is created in-house by DRI DUCK Graphic Designers and Illustrators. Expertise in this specialized process enables DRI DUCK to release several new designs a year and maintain its position as the leader in the Wildlife headwear market.

2007 was another milestone year for DRI DUCK as a new state of the art [[Distribution center]] was built and occupied in April. They acquired the license to manufacture Realtree work wear. The partnership between Realtree and DRI DUCK presented a number of opportunities for both companies to branch out into new areas. Realtree Founder, [[Bill Jordan (outdoorsman)]] stated, ‘We are pleased to welcome DRI DUCK to the Realtree family. ‘They are innovators within the work wear market, and we’re sure our mutual customers will be very happy with the new and different items that DRI DUCK is bringing to the hunting market.’ 2007 ended on a strong note when DRI DUCK they pioneered a Shades of Green in-house environmental and sustainability initiative.

In 2008, DRI DUCK was part of a [[NASCAR]] partnership with REALTREE ® as a co-sponsor of the [[Richard Childress Racing]] #21 car driven by [[Bobby Labonte]] which raced in the Daytona [[Nationwide Series]] on February 16, 2008.
DRI DUCK continues to invent clothing that works with various lifestyles and provides the marketplace with consistently high quality and functional clothing. The people at DRI DUCK refer to their apparel as Lifewear, that Works. Their new technology in fabrics and innovative styling continues to make DRI DUCK a leader in work wear, outdoor apparel, camouflage clothing, and headwear.

== Company Information ==

”’Headquarters”’

DRI DUCK Traders is headquartered in Overland Park, Kansas. The company also operates a Distribution Center in Lenexa, Kansas. They share offices with their sister companies, Design Resources, Caps Direct, and Creative Resources Ink.

”’Sales Channels”’

DRI DUCK products are purchased through the following channels of distribution:

• On-line at their [http://www.driducktraders.com Website]

• A variety of Sporting Goods, Farm and Fleet, Western Stores and Department Stores throughout the US.

• A variety of independent On-line retail sites.

• Through a Promotional Products Distributor of your choice

”’Licensing”’

DRI DUCK is licensed by REALTREE ® to produce hunting and work apparel using the copyrighted camouflage patterns of REALTREE®.

”’Leadership”’

Dave Reid is the President of DRI DUCK. Scott Tubbs is VP and General Manager, Roger Carroll is VP of Sales and Cathy Groves is VP of Marketing. Together they represent a solid Leadership Team with experience in the Retail, Manufacturing, Sports Licensing and Apparel Sourcing businesses

”’Mission:”’ Work Hard. Live Life.

DRI DUCK spends countless hours perfecting the science of work wear and something great happened along the way. They discovered their clothing was not only durable and suitable for the worker, but outdoor enthusiasts and adventure seekers alike. They go to extremes to design FUNCTIONAL, DURABLE and COMFORTABLE outdoor apparel that is guaranteed to elevate people’s life’s adventures. DRI DUCK has quickly become known as a brand that represents extraordinary styling, innovative fabrics, the ultimate in craftsmanship and superior Customer Service. DRI DUCK offers a full range of jackets and caps to meet virtually every demand that a person may encounter from work wear to performance apparel to casual fleece.

As part of their ongoing commitment to improving all aspects of the outdoor experience, they announced DRI DUCK’s Shades of Green initiative which is designed to promote sustainability. DRI DUCK Team Members have formed committees to ensure collaboration on key environmental issues that impact their work and daily lives. The results have been measurable and fulfilling. For example, they have become a leading supplier of Certified Organic Cotton jackets in the marketplace and continue to research new eco-friendly fabrics and manufacturing processes. Support of doing the right thing to make the planet a better place for generations to come is always top of mind at DRI DUCK.