Bridal Show Review

This weekend I attended a bridal show that my client was participating in. There were 3 direct competitors at this show so I signed up for the show as a bride and visited their booths loaded with questions and to gather copies of their marketing collateral. I also had someone walking around the show taking photos on their ipod of the competitor’s booths so I could share them with my client. I must admit that my client’s booth was the least impressive of all party centers, mainly because everyone else used pull up banners or pop-up booths behind their tables to draw attention to who they were and what they did. This is an aspect of my marketing plan and now I can show the client exactly why we need to act on this immediately. The marketing pieces I gathered and the questions I got answered are going to be extremely helpful in identifying what is the key thing that will distinguish St. Denis from the other party centers. Overall, this was a very beneficial way to spend my Saturday…plus I won 3 spray on tan sessions from one of the vendors!