The American Legacy Foundation has launched another Truth campaign to combat Big Tobacco in the United States. According to the Wall Street Journal, “The anti-smoking youth campaign is for the first time tackling social smoking, hookahs and flavored cigarillos in its marketing efforts as smoking habits among young adults shift away from traditional cigarettes.” The campaign debuted a new spot called “It’s A Trap” during MTV’s Video Music Awards and also released another advertisement called “Finishers 2.0”, which can be seen below, during the Teen Choice Awards in April.
According to Wall Street Journal, the campaign “leverages social media star power and popular memes to highlight the dangers of light or intermittent smoking — say smoking a cigarette or two only during parties. A study published earlier this year in Pediatrics, the journal of the American Academy of Pediatrics, found that 25% of adolescents believe smoking on an intermittent basis poses little to no harm.”
The advertisement below is one of four that is being shown around on Bowling Green State University’s campus. With the Clean-Air Policy in place at BGSU since 2012, this will be another step in the right direction to end it with tobacco.
http://blogs.wsj.com/cmo/2015/08/27/truth-campaign-targets-social-smoking-hookahs-as-cigarette-use-declines/