Criteria for a PSA
February 23rd, 2009
A PSA should have a clear purpose.
A specific audience.
Text and music.
Organized.
Emotional/rhetorical appeals.
Compel the audience to listen: entertain, inform, relate.
Empower the listener: its their duty to do something.
Use words that promote action: “earn..” Talk to your audience, not at them.
Use humor appropriately.
Select and appeal: sensory, appetite, acquisition, well-being, attractiveness, threat, humor, convenience, curiosity, ego.
Single Message.
11:47 am - 2-23-2009
Great list, Olivia! I like how you say to talk to your audience, not at them and also the importance of the single message.