Michael Seay
Companies take everything in to consideration when they think about the shopping experience they want for their customers. That includes the smell of the store. At the Nov. 4 PRSSA meeting, Michael Seay, director of Sensory Max, talked with students about his company, which creates customized fragrances. Seay’s company helps clients find scents that represent their brands. Headquartered in Toledo, Seay has won national recognition. At the meeting, he shared sample scents with the students.