With the uprising and rapid growth of international social media, there will not always be smooth sailing. With the fast advancements in the social media world, the likelihood for legal trouble is growing just as quickly. Twitter has taken a huge hit with legality issues, mainly with the focus on who “owns” specific Twitter accounts. […]
With the uprising and rapid growth of international social media, there will not always be smooth sailing. With the fast advancements in the social media world, the likelihood for legal trouble is growing just as quickly. Twitter has taken a huge hit with legality issues, mainly with the focus on who “owns” specific Twitter accounts.
According to the article, in October 2010, Noah Kravitz quit his job at Phonedog.com, after four years. While employed at Phonedog, Kravitz began posting on Twitter about the company, gaining a large amount of followers eager for employee feedback. When he left his job, Kravitz said PhoneDog told him he could keep his Twitter account in exchange for posting occasionally about the company. However, eight months after Mr. Kravitz left, PhoneDog sued, saying the Twitter list was a customer list, and is seeking damages of $340,000.
Although this lawsuit is still pending, there are a number of eye brows being raised in regards to who “truly” owns Twitter accounts with company information on them. Companies are beginning to institute “social media policies” and emphasize the importance of social media protection.
In today’s society, with the popularity of Tweeting and posting, companies need to acknowledge the importance of growing company policies just as quickly as social media is growing. So before you post what you REALLY feel, think about if you in fact “own” your own Twitter account.
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