With the up and coming rise of various social media platforms and the exuberant popularity of sharing information on the web, is the need for public relations dwindling? Public Relations tactics have always been used to get a name out there, create an image and then maintain a reputation. With the rising number of […]
With the up and coming rise of various social media platforms and the exuberant popularity of sharing information on the web, is the need for public relations dwindling?
Public Relations tactics have always been used to get a name out there, create an image and then maintain a reputation. With the rising number of users of social media outlets, will a company’s need for a public relations become obsolete? Social media platforms such as Twitter and Facebook have made it possible for virtually anyone to spread news and information to millions of people. The question remains: Is the information accurate? Is the information from a credible source? Are we as a society, becoming too dependent?
By giving companies and individuals the ability to broadcast so easily, is social media opening more doors for people to destroy the reputation of their company?
Facebook and Twitter promotes virtual interaction, decreasing internal communication within a company. Point being, are the number of followers and the number of likes on a page an accurate representation of actual interest/purchases in a company.
As a society, we also have to recognize the potential for these social media outlets to be a passing fad. Companies have been so dependent on using Twitter and Facebook to get a message across, what happens when people stop using them as frequently as they do now? According to a poll done by the Associated Press, ” 34% of Facebook users spend less time on the site than they did a year ago. Eighty percent say they have never bought a product or service as a result of an advertisement or comment on Facebook. And just 12% would feel safe making a purchase through the site” (http://mashable.com/2012/09/07/social-media-bad-marketing/).
As of right now, I am all for utilizing social media outlets for public relations, but my concern is that as a society, we’ve become too dependent on them. By eliminating direct communication between individuals, we have also eliminated the emotion and passion involved when conveying a message. This is where the concern of PR comes into play. Public Relations professionals are well trained to ensure that companies/individuals are represented in a positive light, but with the dependency on social media, this positive light becomes a little darker. Facebook and Twitter are not able to help control what is being said about a company or person, so by putting information on full blast, you are giving strangers the ability to manipulate the information any way they choose. Therefore, enabling anyone to change or tarnish the reputation of a company or person.
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I do agree that the number of followers and the amount of likes something gets has no relation in how well a product will sell. Many people like or subscribe to things but go no further, and do not purchase a product. So it is very hard for a company to be successful in fully advertise their product and knowing how well their product is really going to do just through the use of Facebook or Twitter. The information that can be gathered from these social media sites is just to unreliable to base business off of.
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