A common problem that we have discussed throughout the semester is when social media for a company is left in the hands of the “wrong people”. “Wrong people” being: young interns, people uneducated about social media, and those who do not consider the repercussions of bad social media representation. So, how can we fix this […]
A common problem that we have discussed throughout the semester is when social media for a company is left in the hands of the “wrong people”. “Wrong people” being: young interns, people uneducated about social media, and those who do not consider the repercussions of bad social media representation. So, how can we fix this problem? Some say to be more cautious about who is given the responsibility of managing a social media site, but what if there was a way to wash away all worry? Social Media Explorer comes to the rescue in this (more often than not) situation.
Social Media Explorer is “a leading publishing platform for insights, opinion and learning around the world of digital and social media marketing, online communications, public relations and advertising” (Socialmediaexplorer.com). In layman’s terms, Social Media Explorer is the “go to” site for educating people about social media, and how to use to effectively. Jason Falls and Nichole Kelly launched this site in 2012, and it has been an instant success (mostly due to Twitter). Jason, having currently over 57,000 Twitter followers, gives credit to networking for the success of Social Media Explorer.
Since the beginning of the year, Social Media Explorer has gained rapid popularity. The blog has been rated No. 1. on the well respected Advertising Age Power 150 Marketing Blogs and is consistently regarded as one of the top social media marketing and general marketing blogs globally.
Social Media Explorer is active on Facebook, Twitter and their website. The website not only has their blog, but also a list of educational events, pictures and information on founders/developers and various articles related to social media marketing. Overnight success? Social Media Explorer was in the works for sometime, and developed by very experienced characters in the PR and advertising world, and is now considered as a KEY tool for companies seeking social media education.
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