Teen Dating Violence Prevention PSA

Throughout this whole commercial there was constant vibration and beeping noises coming from a man dressed up as a cell phone. There was also a girl in this commercial and throughout every activity she did he would be right next to her the whole time. It first started at the beginning of the say where the girl was sleeping in her bed, and then bothered by the beeping of the “cell phone.” After hearing a beep you hear him saying “G-morning sunshine, wake up. You better text me back.” It then goes into her kitchen where she is eating breakfast with her family, and you hear the cell phone beeping again. You then hear the boy in the cell phone outfit say “Hey, did you tell your parents about us?” After breakfast she starts to walk to school. On the way the boy in the cell phone outfit is walking rather close to her as in he is invading her personal space. He then says “Let’s skip first period together. Did you get all my texts?” He then continues to text her throughout other scenes of the film asking where she is, and what she is doing. He begins to get more aggressive with his questions. He constantly asks where and who she is with, and that it is lame if she is with her friends. As the girl continues not to talk throughout this PSA we get the impression she is ignoring him. He continues to ask questions, and asked the girl to send him “nude pics.” It sounded as if it was an order or command rather than a question. At the very end of this PSA we see a text that says, “When does caring become controlling?” As the viewer is reading the text you hear some music playing in the background that almost sounds like carousel music with a whimsical tone to it.
This commercial was representing the clinginess of texting, and always having your cell phone on you. Everyone gets the impression you NEED to text someone back, and when does texting switch from being fun and optional, to annoying and controlling? Throughout this PSA we see a girl having to deal with her boyfriend in this scenario constantly texting her, and her not having anything to say. This commercial was rather annoying to watch because of the constant beeping, and that was probably the main goal the creators were trying to make. It is annoying to have to text someone 24/7 and many do not realizing they actually are. The text at the end was to ask the viewer’s when caring becomes controlling? There is probably not a specific answer to this question being stated but rather an opinionated response as the answer. The music that was playing over the text had a carousel ring to it with a whimsical tone. This could have been to represent a dream like atmosphere for the viewers to actually get them to think about the question in front of them being asked.
However, some viewers may overlook this message and think something differently. Since it was two teens playing the role of the boy and girl, older aged people say forty years and higher may see this as a way to make fun of teens for constantly texting each other. This commercial was to just make fun of the people who are always on their phone, and constantly texting every second of the day. The older adults could completely disregard the whole message as a whole and just pay attention to the annoying beeping sound, and create their own interpretation of the PSA without focusing on the rest. This PSA could be stereotyping teens and their texting habits as a whole, and teens could be offended by this presentation of how others view them.