Ethos, Pathos, or Logos?

In this specific commercial they show a lot of persuasion in pathos. They are using a depressing song, and animals who have suffered from abuse in some form to persuade us viewers to donate money for the animals. They say that you could potentially be giving one of these animals a “second chance.” This is not a bad thing to go about persuasion this way for the fact that it really does touch people deeply, and make them want to make a difference. If this is how they want to advertise then they should because its getting the viewers emotionally attached and working in their favor.