Tag Archives: technology

SMC Faculty and Graduate Students have Research Accepted in Top Journal

Communication professors Dr. Magsamen-Conrad and Dr. Dowd, and graduate students Shrinkhala Upadhyaya and Claire Youngnyo Joa, have their research paper, Bridging the Divide: Using UTAUT to predict multigenerational tablet adoption practices, accepted in the refereed journal Computers in Human Behavior (impact factor 2.273; 5-year impact factor 3.047).

Their paper examined the “Unified Theory of Acceptance and Use of Technology” (UTAUT) in the context of tablet devices across multiple generations. They tested the four UTAUT determinants, performance expectancy, effort expectancy, social influence, and facilitating conditions, to determine their contributions for predicting behavioral intention to use tablets with age, gender, and user experience as moderators. 899 respondents aged 19-99 completed the survey. They found consistent generational differences in UTAUT determinants, most frequently between the oldest and youngest generations. Effort expectancy and facilitating conditions were the only determinants that positively predicted tablet use intentions after controlling for age, gender, and tablet use. They also discuss the implications of ageism and gender discrimination of technology adoption. Finally, they argue that their findings can be extended to create effective training programs for the teaching, learning, and adoption of new technologies in a variety of organizational settings. Keywords: UTAUT, technology, adoption, age, training, gender

Full text is available here: http://scholarworks.bgsu.edu/smc_pub/37/

Magsamen-Conrad, K., Upadhyaya, S., Youngnyo Joa, C., &
Dowd, J. (in press). Bridging the Divide: Using UTAUT to predict multigenerational tablet adoption practices. Computers in Human Behavior.


TOP PAPER AWARD for docmc and SMC graduate students Wang, Tettah, and Lee (Univ. GA)

Dr. Magsamen-Conrad (dept. of communication) and SMC graduate students Fang Wang and Dinah Tettah, and University of Georgia graduate student Yen-I Lee received a Top Paper Award from the Communication and Technology Interest group. They will present the paper in April at the annual meeting of the Eastern Communication Association.

Their research discovered support for the ability of components of the Unified Theory of Adoption and Use of Technology to predict New Communication Technology intention and use (42%, controlling for age and gender), with facilitating conditions alone accounting for 26% of the variance. They were also able to explain more than 50% of the variance in e-health literacy combining UTAUT variables and CEW Fluency (computer-email-web fluency, performance expectancy, and effort expectancy explained 54% variance of e-health literacy). Finally, they found significant difference between generational groups across all variables, further explaining generational effects on attitudes towards NCTs and e-health literacy, which may have implications for health self-management. Results underscore a need to highlight the broader benefits of NCT literacy as opposed to representing it as a generational phenomenon to improve e-health literacy of older generations.

Magsamen-Conrad, K., Wang, F, Tettah, D., & Lee, Y-I. (2015, April). Generational differences in NCTs: An intergroup investigation of UTAUT determinants, computer-email-web fluency, and e-health literacy. Paper to be presented at the annual meeting of the Eastern Communication Association (Communication and Technology Interest Group Submission), Philadelphia, PA.