Dr. Magsamen-Conrad (dept. of communication) and SMC graduate students Fang Wang and Dinah Tettah, and University of Georgia graduate student Yen-I Lee received a Top Paper Award from the Communication and Technology Interest group. They will present the paper in April at the annual meeting of the Eastern Communication Association.
Their research discovered support for the ability of components of the Unified Theory of Adoption and Use of Technology to predict New Communication Technology intention and use (42%, controlling for age and gender), with facilitating conditions alone accounting for 26% of the variance. They were also able to explain more than 50% of the variance in e-health literacy combining UTAUT variables and CEW Fluency (computer-email-web fluency, performance expectancy, and effort expectancy explained 54% variance of e-health literacy). Finally, they found significant difference between generational groups across all variables, further explaining generational effects on attitudes towards NCTs and e-health literacy, which may have implications for health self-management. Results underscore a need to highlight the broader benefits of NCT literacy as opposed to representing it as a generational phenomenon to improve e-health literacy of older generations.
Magsamen-Conrad, K., Wang, F, Tettah, D., & Lee, Y-I. (2015, April). Generational differences in NCTs: An intergroup investigation of UTAUT determinants, computer-email-web fluency, and e-health literacy. Paper to be presented at the annual meeting of the Eastern Communication Association (Communication and Technology Interest Group Submission), Philadelphia, PA.