Rhetorical Appeals
1. Pathos is the appeal to a person’s identity, self-interest, and emotions. Pathos appeal attempts to persuade people by perpetuating fear, pity, love, lust and other emotions that people are capable of feeling.
2. An example of this appeal is a commercial from careerbuilder.com.
http://www.youtube.com/watch?v=wBl3FOKgs1A
In this video, a narrator speaks about hating a job, feeling disrespected, and wishing you were somewhere else. The narrator’s comments appeals to the audiences emotions uses these emotions to persuade people to visit their website to find a new job.
3. “Learning would spoil the best nigger in the world…If you teach that nigger how to read there would be no keeping him. It would forever unfit him to be a slave. He would at once become unmanageable.” ……These words sunk deep into my heart.
In this example the writer uses pathos to appeal to the emotions of the reader and bring some insight into how the slave felt after being talked about.
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