In class today we discussed an incumbent and compared the pros of that it plays in a new election. I have loosely defined incumbent as the existing holder of a political office. As we learned in class today the pros of an incumbent when election time comes for campaign ads is name recognition, money,k and they look the part. In the following ad (which I’m not sure if it is an official ad approved by Obama) gives us a perfect example of how this plays out. We all remember the difficulties President Obama faced when running for President, obviously the first non-white President of the United States of America. As the ad shows, he was instrumental in bringing Americans together no matter what race, gender, age, or economic status to stand up and vote for change. His whole campaign was centered around this idea of “change” and the people casting their vote for him in an effort to change not only the economy, but even the face of Presidency. In the ad we see President Obama as President and interacting with the American people. There is also a reflection on some of the most memorable moments of his presidency such as the oil spill. This obviously will pull viewers emotions and remind them of tragic time and how he handled himself as president. I would assume that he will do the same for future campaign ad’s and probably reinforce how he made promises and how he has fulfilled a large amount of them. Click here to view the ad
http://www.youtube.com/watch?v=VIA5aszzA18
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