How Technology Can Change the Event Planning Industry
Technology is always changing and finding new ways into our daily routines. It can make our lives easier, help us improve communication, and build our networking. When looking at how technology can assist in event planning, the strengths and weakness can be seen. Technology can improve the pace of communication. This means easier access to information about event facilities, new trends in events, local networking and access new customers. Another strength with technology improving, so is our ability to build brand equity and market awareness for events.
Sometimes technology is not always a good thing when it comes to event planning. When you use newer form of technology such as the internet and travel websites, you lose the personal feel and one on one interaction directly with the customer. This makes it difficult to build relationships with clients for repeat business. Technology is also very expensive and time consuming to learn how to properly use it. Sometimes the resources spent on integrating brand new technology are not the best way to use those resources.
There are software programs available to event planners that can assist them in organizing their schedule of events to program for. CVENT is online base software systems that will assist in nearly every task an event planner will face when going over the details. The software is able to search a number of different venues, select one to send a request for proposal, and then compare supplier quotes for your event that you are planning. Once those details are set, you can begin to get the word out using their e-blast systems set up on popular social media websites. This software can be used for multiple businesses from non-profit organizations to restaurants to large venues. Once the event is completed, the billing software will help with the monetary transactions between the organizations. The software however does not have the ability to plan the actual programming. It lacks detail scheduling of activities to be available at an event. The software does not provide the ability to create floor plans and event layouts for the venue.
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