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Category Archives: strategy
Learning research methods: Challenge or phobia?
We know the cliche from Saturday Night Live: “I was told there would be no math.” That’s why we communicators often quail at the prospect of research. We always envision acres of mysterious formulae, tables of incomprehensible numbers, Greek letter … Continue reading
Learning the scope of strategic communication
Every several months, it seems, we in the professional communication discipline have a spirited discussion about what to call ourselves. The marketing world seems to be winning that discussion (in the end, it’s all about selling something…), and then the … Continue reading
Posted in strategy
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Learning research methods
As communicators, we are socialized from the womb to avoid numbers. We word nerds like all kinds of things, but mainly, the land of the quantitative does not contain very much we want. Au Contraire, mon cher! I’m here to … Continue reading
Posted in strategy
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Is public relations evil?
My pal Bob Batchelor, once upon a time a professor and before that, like me a PR guy, used to give a lecture with the same title as this post. You can find it in pieces on YouTube, and as … Continue reading
Posted in strategy, Uncategorized
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Why do we care if we call it PR or Marketing?
The battle has been going on for a while. The public relations side says that our work is a management function designed to create, enhance and sustain relationships with relevant parties, securing public permission to do business. The marketing side … Continue reading
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Ethics. Does public relations have any?
I admit it. That’s a link-bait headline. But I honestly am wondering, as some of the most public PR that exists right now is a whopping load of BS. As I’ve written before, I’m talking about political PR, the Spin … Continue reading
Where’d August go?
Is it just me, or has the time sped up to about 30% faster than “normal?” I noted that I started teaching a summer course on July 6, wrote a post the next week, and now it’s Sept. 1! What … Continue reading
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Tom Petty was right, you know
One of my favorite songs by the late and lamented Tom Petty is, “The Waiting.” The waiting is the hardest part Every day you get one more yard You take it on faith, you take it to the heart The … Continue reading
Posted in strategy, Uncategorized
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Teaching remotely is remote, but hey…
I’ve taught more online than off. From the start of the portion of my career in “academic” pursuits at Kent State University, it was mainly online with some sprinkling of in-person maybe one semester every couple of years. Being a … Continue reading
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Need to plan faster?
Sure you do. At PRSA’s webinar, Internal Communication during COVID-19, my colleagues and friends Becky Graebe from Dynamic Signal, and Ally Bunin from Reynolds Russell Associates and I talked about a heap of ways to do a good job communicating … Continue reading
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So it’s like that, is it?
Yep. We are all online all the time for the rest of this semester. I understand and support the change, and yet, I’m a little sad that it’s come to this. I REALLY like teaching. I REALLY like the students … Continue reading
Happy New Year – and thanks for 2019
I was never shy about being a bit grandiose. I was shy about a lot of other stuff, but soon I realized it wasn’t shyness — it was fear. After that realization, the shyness was doomed. No one would ever … Continue reading
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5 tips for choosing a communication grad program
Maybe you’ve been thinking about it for a while. Going back to school. You’re in your third job after college, and wondering how to differentiate yourself for promotion, or your next job. Perhaps you’ve been working with people with advanced … Continue reading
Posted in highered, strategy
Tagged advertising, teachpr
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Strategic Communication, PR, Corporate Communication…Who knows?
Many moons ago, a middle-aged PR guy got laid off from a job. It was 2008, and the market was a little soft for that dude — after all, the financial crisis was wailing along, and the best two options … Continue reading
Posted in employeecomms, Media, strategy, Uncategorized
Tagged internalcomms
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