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Monthly Archives: July 2023
Learning the scope of strategic communication
Every several months, it seems, we in the professional communication discipline have a spirited discussion about what to call ourselves. The marketing world seems to be winning that discussion (in the end, it’s all about selling something…), and then the … Continue reading
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Learning research methods
As communicators, we are socialized from the womb to avoid numbers. We word nerds like all kinds of things, but mainly, the land of the quantitative does not contain very much we want. Au Contraire, mon cher! I’m here to … Continue reading
Posted in strategy
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