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Tag Archives: #PR
Making sense of advertising
At first glance, it might seem like advertising is doomed. After all, it’s almost 20 years since Al and Laura Ries declared “The Fall of Advertising and the Rise of PR.” By the same token, it’s been almost 30 years … Continue reading
Learning research methods: Challenge or phobia?
We know the cliche from Saturday Night Live: “I was told there would be no math.” That’s why we communicators often quail at the prospect of research. We always envision acres of mysterious formulae, tables of incomprehensible numbers, Greek letter … Continue reading
Why attend a PR research conference?
In just under two months (!!!) this lil’ ‘ol professor will become CEO of the International PR Research Conference. It’s been more than 15 years since I became involved in IPRRC, almost as long ago as I joined the Institute … Continue reading
When did it get to be April?
Ummm, April of 2022? I know I’m kind of a busy guy. I teach seven classes a year, about 200 students, a mix of graduate and undergraduate. I teach across the BGSU School of Media and Communication, which means in … Continue reading
