Chapter five of Denton & Kuypers’ Politics and Communication in America discusses two models of uneasy relationship between politicians and the press. A recent example of the “attack press” model surfaced against Rob Portman by environmental groups. Earlier, we viewed Rob Portman’s Announcement (COMM2040 Module) speech in which he presents himself as a “family man” and dedicated to the plight of the “average American.” However, once Portman announced his presidential candidacy, environmental groups jumped on his stance to support big business and the pollution that comes with it. The attack ad cleverly asks the viewers to “hold your breath” for the duration of the commercial while images of suffering asthmatic children are depicted as victims of Portman’s contradictory message. It is interesting to see this example play out exactly on cue as the book states about the progression of Presidential campaigns.
The National Resources Defense Council (NRDC) and Moms Clean Air Force will run television ads in major Ohio cities with pleas for voters to investigate Portman’s policies:
“Senator Portman led the charge in Congress last month to allow power plants to keep polluting our air.
“Pollution which is not only one of the major causes of catastrophic climate change, but also leads to childhood asthma attacks.
“Senator Portman’s supposed to protect the people, not the polluters.”
Powerful media can also be a positive means to begin the dialogue of questioning the people in power who have our lives, our future in their hands.