Someone close to Hillary Clinton has reported that on Sunday she will officially announce her bid to run for the Democratic National nomination in the 2016 run for the President of the United States. Her format is a video that she will release on social media. We discussed in chapter 7 how effective the internet could be in a presidential election and Hillary is going right to the source by not just using internet news media but social media to make that announcement.
We have also discussed that timing is important when releasing certain informational news about a campaign and Hillary’s team has worked very well in leaking just enough information to see what response might be out there. She does have a strong backing from many in the Democratic Party and seems to be a forerunner for that party, but as we have seen in the past that does not always mean that, she will win the nomination.
The Republications have made it known that they are not in favor of her campaign and have started with several attack ads and statements trying to pull her campaign down right from the start. They say that the American people want a leader they can trust and they cannot trust Hillary. Hillary is using image ads to help boost her appeal by stating that she is a women and grandmother who wants to make sure that the next generation will have as many equal opportunity’s as possible.
When I mentioned earlier in this blog that her campaign team was really using the best form of media to release this information this was because who tends to use social media the most? Research shows that it is the next generation of voters, which not only include men but mainly women. Good call Clinton campaign team.
Hello Connie,
I do agree with you when saying that the use of video is a very good call on the Clinton campaign team’s part, more people are likely to watch a video, see a commercial etc vs read an article unless they are actively engaged or interested in politics and not all voters are. Being a women I believe Hillary is expecting many women’s votes and sympathies for her past indiscretions. I’d like to pull more attention to the fact that the other party is already attacking Hillary Clinton’s Campaign even though she has not officially announced her running. What does this tell us? They are not fond of her running, or are they threatened by her running?
I agree that the use of a video is smart to reach the young voters but what about the older generations that rely on the newspapers and the news stations releasing actually footage of her giving the speech. I am Hillary Clinton follower but I really think she needs to do everything possible to be the candidate for the next generation which includes the older generation. She is at a huge disadvantage as being a female, people are still claiming we are not ready for a women president, even though I completely disagree she needs to reach that audience or she will not get far.