The theory of agenda setting is alive in well in the media. Right now the media has a focus on the republican presidential primaries. Herman Cain is now the frontrunner in the polls and has been taking flak from the media for it. His every move or word is scrutinized in order to lower his polling numbers. MNSBC has a story on their website that identifies this concept of attacking the rising candidate. The article is called, “Was Cain’s Electric Fence Comment Really a Joke”. This article attempts to draw controversy to Cain, by conveying that Cain is a radical person that does not care about human life. This goes along with how most conservative candidates are viewed. Taken that this article is from MSNBC it is taken into account that they are slanted left, however it begs the question, why do they care about the republican primary. My answer to this is that they do not want Cain to win because they perceive him as a real threat to President Obama. Instead, this left leaning media would prefer to see the moderate candidate Mitt Romney to win the nomination. This is where the agenda setting comes into play, because they would prefer to have a more favorable candidate so they attack the ones they do not want.
http://firstread.msnbc.msn.com/_news/2011/10/17/8367671-was-cains-electric-fence-comment-really-a-joke
While MSNBC, which is mostly classified as having a mainly democratic viewership, it is not surprising that they would attack Cain’s statements, where Fox News might make light of the statements, or just ignore them all together. Most politicians would probably agree that if they were put under the microscope such as Cain has in the recent weeks, they would agree that they would probably be best to watch their words more carefully. Making a case for this being agenda setting I believe to be a mostly accurate depiction of MSNBC’s portrayal of the statement, but as I mentioned before, I believe it’s important to show that another news organization that would probably back Cain, like Fox probably wouldn’t find time in their publications to make note of it. In that, I believe it is fair to say that Fox avoiding the story is also a form of agenda setting because it may turn the heads of the voters that they don’t want to have heads turn.
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I believe it is fair to say that Fox avoiding the story is also a form of agenda setting because it may turn the heads of the voters that they don’t want to have heads turn.
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