The press release by Acorn Media group on Bethenny Frankel’s DVD “Body by Bethenny” is newsworthy, written in AP Style, and slanted towards its client. The release has a creative, tasteful edge in the way that it describes the DVD. For example, this can be seen in the line:
“Unleash your best body as you work out with Bethenny Frankel,
celebrated natural food chef, TV star of The Real Housewives of New York City,
and New York Times bestselling author of Naturally Thin and The Skinnygirl
Dish.”
This sentence may be a little lengthy, however, and could simply focus on one aspect of her career, followed with another sentence explaining the multiple things she is known for.
The press release does a good job of describing what the exercise routines on the DVD involve. This is evident in the line, “You’ll get toned abs, thighs, glutes, and arms while increasing flexibility and balance.”
The press release contains a “Special Features” section that describes the DVD’s cooking segment and recipe booklet.
The release finishes with when the DVD will be available, how much it costs, and the equipment needed to go along with it.
There is sufficient Press contact information at the bottom of the press release as well.
Many have featured this DVD on their fitness and entertainment websites, for example, Reality TV Online.com in its article, “Body by Bethenny- a review of the
new Exercise DVD from Bethenny Frankel.”
In the article, Bethenny’s workout DVD is critiqued for both its good and bad qualities, as well as a further explanation for Bethenny’s motivation to make the video.
For example the line, “I can appreciate her approach to this program but would caution those considering buying it that it is not for a beginner,” critiques the DVD and suggests it may not be right for everyone.
The article goes on to say, “A rudimentary knowledge of Yoga, as well as strength training and lower body exercises would be ideal.”
This follow-up article is an example of how news, or in this case a review, is generated after a press release.