Our own Mark Bernard published Selling the Splat Pack: The DVD Revolution and American Horror Film this summer. Mark’s book includes an overview of the history of the American horror film from an industry studies perspective, analyses how the DVD market influenced the production of American horror film, and discusses films from Splat Pack members such as Eli Roth, Rob Zombie, James Wan, and Alexandre Aja.
For a recent review, check this out in The New Statesmen.