Clarify Audience: Making the audience apparent in an article is very important so the reader knows whether they are in the audience or not
Notify Audience: The reader must effectively and clearly explain what the problem is. It must be understandable for the reader to have a clear perspective of what the issue is about.
Statistics: An effective essay must have some sort of evidence such as numbers or stats in order to convince the audience in what they are trying to say.
Examples: Using real world and relatable examples is an efficient way to relate the article to the audience.
Solution: Providing a solution the the given problem is important because simply providing the reader with a problem but no way to fix it is not an effective way to catch interest.