Money makes the world go round! So the saying goes in the US. But does it really make the world go ’round in Second Life? Well to a degree yes. As I have made friends (yes I have one or two, more like acquaintances) they make money based on the land they own. This is their main motivation for monetary gains in SL. I think this brings up an important issue. Is it worth, if you don’t make enough SL money to use some real US dollars? This seems to me very odd, almost a waste. I suppose if you invested time into something and it feels real to you then it would be alright. The interesting thing with Lindens I find, is the multiple ways, and the ease of earning money. This may be due to the fact that it is a sort free structured environment. Overall I thought this chapter to be a good example of the ‘complex give-and-take between Liden Lab” (p. 236) and residents of second life.