Pam Carnahan's Blog

Internal Branding and Forced Focus with Penny Burke
Narrated by: Alan Stewart
Alan Stewart interviewed Penny Burke about her two books that are going to published and how they can help large and small companies. Many companies spend lots of time and money working to create the perfect brand and image. Penny Burke explained how easy it can be accomplished by reading her books and these few tips:
1. Businesses should have a productive facilitator to keep meetings moving forward.
2. “Forced focus” was Penny’s way of getting a positive outcome.
Overall a good podcast, but difficult to hear.
http://themarketerspodcast.com/?p=73

This entry was posted on Thursday, November 3rd, 2011 at 3:53 pm and is filed under Class. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.