Project 4, Trade Show Display, March 31, 2011
I’m choosing to do my trades show display for Old Spice. Particularly using the new ad campaign with the “manly man” theme and exotic places/scents (Komodo, Fiji, and Denali).
The above Nokia display was my basis for my designs. I liked the multiple TV’s (can play various Old Spice commercials). As well as the open floor plan. Here are my sketches:
As you may be able to tell I also utilized elements of other displays I saw:
In my designs I added shelving for product samples as well as walls sometimes for shelving and other times for displaying Old Spice Imagery.
I want the consumer to feel somewhat enveloped, but free to explore things.