2009 Arizona Tourism Industry Year-end Research

November 20th, 2010

http://www.azot.gov/system/files/151/original/2009_AOT_Tourism_Facts_FINAL.pdf?1285367966

The link above is a 14 page file created for the State of Arizona’s Tourism Department.  The file breaks different categories down into exact numeral figures.  For example, the most visited natural attraction in 2009 was by no surprise: The Grand Canyon.  In 2009, 4.3 million people visited the attraction.  The report also shows how many people visited Arizona by air travel. In 2009, 8.1 million people arrived in the state of Arizona via air plane.  Twenty percent of the 8.1 million visitors came from the neighboring state of California.

In regards to lodging availability, the recession caused a decrease in demand.  Although there was a decrease in demand, the supply of lodging increased.  If the economy does not start to turn around, this will result in major loss of finances. 

Looking at the authors views in the report, the information is cut and dry. There are not any views expressed in the report because the information is what it is.  The statistics do not change with opinion.  Reports like this one are very easy to write because the writer just relays the information.

Data collection, participants, and thoroughness are complete in this report.  Each statistic is provided without confusion and then explained or compared to last year.

If this report was not completed, the state of Arizona would be clueless as to how to handle their tourism for the future.  The report also sheds light on where monetary aide needs to be disbursed.  The state would obviously want to keep the top attractions up to date if not more cutting edge, but at the same time, decide which attractions or areas need funding to make them more popular.  The report helps the tourism department decide who is the target market, where to target, and a target area for results.

In conclusion, I think that this report is very organized and informative.  It is crucial for reports such as this one to be taken seriously given that it could reflect on the state’s economy as a whole.  Since tourism is such a huge industry, each state relies on visitors spending their money at their attractions.

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