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Category Archives: Social Media

TweetSmarter offering advice for its namesake

Wednesday, November 21, 2012

Twitter’s emergence onto the social media scene also made it an incredibly useful and often crucial tool for public relations and communications. For the same reason, companies or individuals looking to take advantage of this tool should look to put their best foot forward on the outlet. There’s a handful of people offering help on the matter, actually utilizing […]

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New Jersey Governor takes to Twitter to aid Sandy preparation and recovery

Monday, November 5, 2012

In just over week’s time, Hurricane Sandy went from forming into a tropical storm near the western Caribbean Sea to dissipating over the northeastern coast of the United States and Canada. It left in its wake what is currently 185 confirmed fatalities and an estimated $50 billion in damages. In today’s technology and social media age, one […]

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Chrysler’s social media blunder gets mixed results

Saturday, September 22, 2012

As I’ve pointed out in previous blog posts, social media blunders have become common place in today’s online marketing world. A quick Google search for the phrase offers no shortage of both recent and past incidents. Twitter seems to make these sort of slip-ups even easier. While it can also be an excellent outlet to […]

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Would you trust your brand with an intern?

Saturday, September 15, 2012

Would you trust your brand with an intern? If your answer to this question is “no,” then you shouldn’t be willing to trust them with your company’s social media. In today’s modern commercial world, social media sites like Twitter and Facebook are one of the primary ways to showcase your brand online. Managing a company’s presence […]

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Social Media Privacy – Does it exist? Should it exist?

Friday, September 7, 2012

The easy answer to these questions is no and yes, respectively. Of course, as with a lot of things in life, it’s not as easy as a “yes” or “no” answer. If we really want to examine these issues, we have to take a closer look. Does social media privacy exist? For all intents and […]

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Employer ‘Creeping’

Thursday, August 30, 2012

Should employers “creep” on potential new hires or current employees to learn more about them? Yes, I think employers absolutely should “creep” on potential new hires and current employees, but only to a certain extent. I think that the employees, current or future, have to understand that they may represent the company or organization that […]

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