1. A public service announcement (PSA) ought to have a clear message.
2. A PSA ought to have a message whose goals are reachable and realistically attainable for the desired audience.
3. A PSA ought to have a designated audience that will respond to the message.
4. A PSA ought to have a message whose audience is obvious and whose audience is responsive.
5. A PSA ought to employ persuasive techniques that are effective in conveying the message.
6. A PSA ought to be effective in that it reaches the audience, uses correct techniques, and invokes a response from the audience.
7. A PSA should use the rhetorical appeals in a responsible manner; that is, a PSA should not attempt to only scare its audience. If fear is a tactic, fear ought to be used to make the audience slightly uncomfortable so as to invoke a change.
You have a strong list of criteria here, Jillian. Thanks for sharing.
Comment by bcottri — February 23, 2009 @ 12:01 pm