The girl who posted the picture of herself was oblivious at first and became increasingly emotional towards the end of the PSA. The people at her school who represented strangers taking her picture from the Internet were all sorts of people: interested, curious, gossiping, probably perverted. These people acted as polar opposites to portray the effect posting online can have on an unsuspecting person.
The music in the PSA was effective. It added a dramatic element to the video and led to the message towards the end. When additional, dark music was played when the voiceover said “Anyone,” that added even more drama and lent more credence to the messsage they were attemtping to convey. They showed how frightening it can be to post things online. They also used the “It could happen to you” approach by using a student in high school, the intended audience for this message.
The voiceover added more intensity to this PSA. Her calm, cool voice added an extra emphasis to how important this message is. Her voice went from being detached to being slightly more emphatic towards the end of the PSA. The final plea of “Think before you post” was enhanced with the emphasis in her voice.
Text was not utilized until the end of this PSA but it was effective regardless. The few simple words were enough to drive the message home. The only words on the screen were “Family,” “Friends,” “Anyone,” and “Think before you post.” They were effective because the PSAs were not long and the words drove the point home.