Inspiration for my moving logo for Applied Aesthetics
The simple shapes and colors of the New Line Cinema logo appeal to me and I tried to use the same kind of idea of simplicity in my logo. Also how the shapes kind of come together to form an image can be seen in my logo as well. It’s a smooth little clip with not a whole lot going on, but I think the subtleness of it wont distract from the movie to be coming after it. If you have a completely wacky and goofy logo and then put that at the beginning of a more dramatic movie, it will stand out negatively I think. By keeping my logo general and not too themed keeps the audience fresh for the kind of movie that is about to play after it, as I think New Line Cinema was trying to go for as well.
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