Project 3- package design
Posted in VCT460 on October 26th, 2010 by Gillian HansonI have also been interested in the different tastes of organic food. Some companies produce large quantities of fruit with the help of fertilizers and adding nutrients in the soil that I like to call ‘fruit steroids’. These fruit have less taste than those that are grown more organically. For my product I want to come up with an organic package design for more organic fruit. Some believe that the more love and care you put into a plant the better the plant will produce healthy fruit.
In addition to this I want to provide several designs that are both smart designs as well as organic. I hate when I go to the grocery store and I buy a pint of strawberries and they look good on the top and bottom but in the middle where no one can see it a rotting strawberry that ruins all of those around it. One of my ideas is creating an ‘egg carton design’ so that the consumer sees each individual strawberry before they buy it similar to the packaging of eggs. I made sure to consider space and how to present the box in a store.
Another design that I have in mind is mimicking the natural shape of the strawberry to exaggerate the organic quality and love that were put into the growth of the strawberries.
The final design that I have some up with is my box design. It is a smart design because it will look be shaped to give off the impression of many strawberries that will help be cost effective.
Overall the bright designs as well as functionality will provide a good package design that represents the extra time and care that are put into wonderful tasting strawberries!
Design One, Front and Back: squares are glue, dotted lines are fold lines
Design Two, No glue needed Front and Back:
Three designs:
Photo: