http://www.casttv.com/

Television has improved drastically since its beginning. It started off with a few channels and came on and went off at certain times. Then came more channels and constant programing. Cable tv became really popular. In recent time, its become harder to get watch local channels without cable. You must now have a device hooked up to the television to view these channels, however cable is steadily increasing its usability. One major feature of cable that the customers believe is a must is the DVR box. With a DVR box, the owner can record several different programs on tv while watching something else or even watching nothing at all. Now with all that said, sometimes certain shows are not recorded for some reason, some people may not have a DVR box, or some may have internet but not cable. Theres a new phenomenon in the internet allowing viewers to watch ALMOST anything that has aired on tv. My favorite site to catch up on missed television is Casttv.com or Hulu.com. Both websites, plus tons of others, are free websites for people to use. The ease of accessing such entertainment has increased the dependence Americans have on television. I think the fact that being able to watch television online at any time, may send children the wrong ideas, like placing too much value on these fictional tv programs.

I think this a really cool ad. This is a Levi’s Jean ad is representative of a new pair of jeans that hit the market for women. Often times women complain about not being able to find a pair of jeans that fit their body figure. With experience myself, I have worn a pair of male jeans before because the fit was better and more comfortable. I think Levi really targeted that particular audience with this ad. The ad shows a man and a woman wearing the same pair of jeans. If you were to crop out each of the heads and leave just one, the jeans look amazing on each of them. The words on the ad say ” The Classic Men’s fit, Now re-cut for women”. The advertisement and the new design really capture one another.

With the narrative perspective, the two events that are happening are both stative events. The first is the man happy and looking nice in a pair of jeans. The next is the woman happy and looking nice in a pair of jeans. Being organized by time and depict a relationship between earlier and later events, are both represented by the same two events here. The words of the ad tell that at one point before the new jeans, men had a great pair of jeans. It then says that later the re-cut the jean to fit women correctly and now women can enjoy the benefits of a nice pair of jeans just like the men could. The ad defiantly presents a unified story. The story is the before and after story of men and women with a great fitting jean.

This Nike shoe ad was a perfect ad to use the visual pleasure theory on. The theory says that images in media encourage the viewer to look “pleasurably” at the female imagines through a males gaze. When I looked at this image, I was distracted by the naked woman and the Nike shoe became nonexistent. I focused on how beautiful she was and how perfect her hair and body was. I began to look at her and compare myself to this ad, thinking that I wish that men (my boyfriend) would look at me the way that I am assuming they would look at her, given my own opinions of her. My self-image was skewed way more than normal because I am sure this photo has been retouched and she probably is airbrushed, however seeing such a perfect image, in my opinion, had an effect on my mind.

This ad definitely uses scopophelia in that Nike is using a “beautiful woman” or “sexy woman” to promote and sell their product. She is being portrayed as a fetish because she is naked and the product she is selling are a pair of tennis shoes, those two things have nothing to do with one another. I think ads like these are more harmful to our younger society and reinforce the wrong messages.

Today I am discussing my favorite music video by Beyonce Knowles called “If I were a Boy”. I am describing this video with the feminist perspective. This video reinforces the stereotypical roles of men and women in our society. I say that because in the video the roles of the couple are reversed. The woman (Beyonce) comes downstairs in the morning to her boyfriend cooking her breakfast before she leaves for work as a police officer. Next in the video they show the man brushing off a co-worker who was making passes at him, and continued to search for engagement rings for his girlfriend. On the other hand Beyonce was cheating with her partner. At a party the man see’s her dancing “too” close to her partner and he realizes something isn’t right. After the party, they go home and the roles are changed to the actual roles of the man and woman. You realize that throughout the video the man was truly the one doing the cheating, as society would expect of the man verse the woman; and the woman was the one cooking breakfast and looking at wedding rings hoping it will happen for her soon, as expected of a woman in our society.

The video reinforces what the normal roles of men and women are pretty much set in stone and are the same as they have always been traditionally, maybe following a cultural feminist perceptive.