Dynamic duo saving Superman (Business Journal)
Comments(2) “What you start seeing is the brand or logo slapped onto a product that isn’t strong or that doesn’t work well or isn’t full of goodness,” said Gorder, director of business development and marketing for Little & Co. “That reflects negatively on the brand itself and over time, if a consumer has a negative experience with [Superman products], they will quit buying the products.”
[Found on Superman Homepage. Back in 1993, DC Comics resurrected Superman as part of a story arc titled, “Reign of the Supermen!” in which four impostor Supermen roamed Metropolis. Action Comics 689 contains Superman’s reaction to his impostors when he says, “The name of Superman will not be turned into a franchise,” which is hilarious because it already is one (Stern 9). BK]
category: Comics, Popular Culture, Rhetoric and Poetics