Kwik-E-Mart Comes to Life (ABC News)
Posted by Bobby Kuechenmeister on July 3, 2007 
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Comments(0) While fast food tie-ins are still a major part of generating hype for a new film, today Hollywood seeks larger and more creative means to create buzz. Call it organic, viral or guerrilla marketing.
The latest incarnation came this week when 7-Eleven transformed 12 of its convenience stores into caricatures of the Kwik-E-Mart as part of a promotion for “The Simpsons Movie.” -Scott Mayerowitz
category: Humor, Popular Culture, Rhetoric and Poetics, Television