Archive for November, 2012

@SocialMedia411: an expert who ‘doesn’t suck’


2012
11.16

Californian Jeff Pester has perfected the craft of utilizing social media to discuss, promote and critique social media.

It’s hardly redundant.

In fact, it’s genius: His market of adamant, interested people is already gathered in one place, ready and willing to ingest the information disseminated with a click of his mouse.

With a tagline touting the phrase “Highly recommended by people who like things that don’t suck,” most people wouldn’t expect Pester’s Twitter-based organization Social Media Insider (@SocialMedia411) has many insightful things to say.

It’s this sort of casual confidence, however, that makes his account so effective and well-received by a relatively young, tech-savvy audience eager to analyze today’s rapidly evolving technology.

Social Media Insider curates highly relevant content for more than 130,000 social media practitioners, according to Pester’s LinkedIn profile. The account congregates social media news, commentary and insight in one place, providing links to outside sources on a constantly updated news feed.

The account was named one of the “35 Influential People in Social Media” by The Poynter Institute and was ranked No. 5 on the list of “25 Twitter Accounts Corporate Communicators Should Follow.” Twitter Grader ranks Social Media Insider 100 out of a possible 100.

Although I’m not involved with corporate communications and I’m not a social media guru, I still found Social Media Insider interesting, entertaining and insightful. Its links ranged from quirky news stories to hard-hitting business news, as well as information of general interest to a Twitter-using community.

A few articles that caught my attention Friday while I was writing this post discussed the following topics: Facebook’s stock shares increasing, updates to Twitter resembling a visual format similar to Instagram and a Catholic Minnesota teen being denied the sacrament of confirmation due to a pro-gay marriage Facebook post.

I found all this information in a matter of minutes.

Simply put: I was impressed.

Anyone wishing to improve their online presence or stay up-to-date on social media trends should definitely follow Social Media Insider.

Expert insight like Pester’s will only become more valuable as social media continues to play a vital role in all aspects of our lives.

An advocation of moderation


2012
11.13

While writing a story this summer, I interviewed a woman who uttered a quote that has lingered in my thoughts: “Everything is good in moderation — including moderation.”

She chuckled, continued the conversation, and I logged the statement in the back of my mind.

Although I never used her quote in my story — it was relevant to our trust-building small talk, but not my assignment — the borderline cliché is arguably the most influential thing a source said to me during my summer internship at The Columbus Dispatch.

I wonder, is it true?

Would it be best if all things were done in moderation? Or is it acceptable to occasionally succumb to the instinct to overindulge?

In my experiences, I’d argue the latter. Although we know moderation is good and usually desired, often we don’t realize it until we’re analyzing a situation in clearer hindsight.

It’s human nature to enjoy something in excess if it’s available. And each time we overindulge, during our analysis we’re reminded how important it is to moderate. Hence, the concept of “moderating moderation.”

Many of us have seen friends have too many alcoholic drinks in one sitting or children consume their entire bag of Halloween candy in one night. Likewise, most Bowling Green State University students have heard stories of best friends who chose to live together during college and, by the end of the semester, couldn’t stand to look at one another.

We all know how those stories end: with hangovers, tummy aches and hurt feelings.

These things, understandably, sound very negative. However, I think these unfortunate circumstances serve as necessary reminders to keep people on track.

Occasionally splurging makes a moment memorable — a celebratory bar crawl,  a night of downtown trick-or-treating or the months spent getting to know a new friend every day — but doesn’t constitute an everyday lifestyle.

Eventually, however, that splurging makes us learn that balance is key.

We soon realize the buzz from an alcoholic beverage every few weeks is better than daily binging, that eating only one piece of candy per day makes it taste that much sweeter, and that days spent away from friends make days spent with them much more meaningful.

I’m curious: What do you guys think?

Is it OK to moderate moderation? Is there anything in which a person can overindulge at no cost, or is less best in most situations?

Feel free to leave a comment and join the discussion.

Google Maps aid areas devastated by Hurricane Sandy


2012
11.05

Usually a map is used to navigate how to get from Point A to Point B.

But as the United States’ east coast copes with the aftermath of Hurricane Sandy, those staying put may still find a map to be one of their most helpful tools.

Several days before Sandy ripped through the east coast, inflicting at least $50 billion of damage, Google released a “Superstorm Sandy Crisis Map” highlighting shelter and recovery locations, traffic conditions, power outage information and more.

Google’s Crisis Response Team, an organization formed in 2005, created the interactive map through its free Google Maps service. It was released Oct. 28 on Google’s official blog and it quickly spread on social media because the company provided an easy-to-use “share” feature.

You can view a map of the entire east coast HERE, or you can check out a New York-specific map HERE.

Google’s crisis map is a prime example of how people can collaborate and utilize social media to aid others before, during and after disasters by providing valuable hyper-local information to those with Internet access.

For example, Google has already updated satellite images of areas devastated by Sandy through its Google Earth services.

Through crowdsourcing, Google has also begun to assess damage along the coast and has posted that color-coded information on the map as well.

Many organizations are now also using their own Google Maps to notify the public about locations in need of donations or additional clean-up volunteers. The “Hurricane Sandy Relief Volunteer Opportunities” map located HERE, for example, allows users to drop pins at sites in need of help.

Although the crisis map is already its own form of social media, it also encourages users to take advantage of additional social media services to stay informed and alert. It provides links to areas with local emergency Twitter feeds, webcams and related YouTube videos and is constantly updated as new information is provided.

The crisis map, therefore, has a limitless outreach online. It can help victims seeking refuge, concerned family members across the country, journalists seeking new leads or volunteer and relief organizations.

Although it doubles as a cost-effective method of positive promotion for the company, Google’s philanthropic efforts to aid the hurricane victims is admirable and effective and I praise Google for its creation.


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