You can apply extensive writing skills and hours of time to writing a professional, informative and effective press release, but for it to serve its purpose, it is imperative that it be distributed effectively to get the required amount of exposure. There is often a misconception from bloggers and journalists that they will only need to submit their press release to their own website to get immediate exposure. However, this level of marketing will do nothing to increase your search engine ranking for your press release, which means your exposure will be somewhat lacking.
For your press release to really make an impact, it needs to be distributed in a number of online avenues for which there are two different ways to complete it: paid release distribution or free distribution. Regardless of whether you opt for free or paid distribution, they will be newswires showing any type of press release or specific to a particular industry. Some formats can even combine the two, which is often the most efficient method, or allow you to choose to have your release distributed within a specific geographic location, while still being able to select specific industries.
An expert distribution service will offer a series of functionalities that can be applied to your press release to make it more effective, thus optimizing your exposure. Additions such as text links, specific keywords, and meta tags are great ways to increase your press release’s performance on search engine websites, helping to increase the percentage of readers you receive. When using a paid release distribution format, there are a number of different media that you can choose from regarding where your press release will be sent. Traditional news cables won’t provide as many avenues, but modern formats will allow your press release to target your particular niche. Cost-wise, distributing a paid press release within a specific location can cost up to $ 150, and posts made in regional or national locations often result in a slightly higher fee. If you need additional help related to search engine optimization, this will also increase your cost even more.
Depending on your current situation, money can be a big concern, which means that paid release distribution may be out of the question. However, the best press release distribution services often offer a number of free outlets within their distribution package. Although the free distribution will not be as aggressive as the paid distribution, optimization features such as text links and keywords can still be implemented within your text. One of the main differences between the two forms of distribution is that the free distribution methods will only create one page on a specific site and will not automatically appear on multiple external sites. Although you can publish your press release on multiple sites one by one to get the same effect, it is more effective to use payment methods for the above distribution.