This week I’ve been busy working on my final piece for this project, the End of Summer flyer. Currently I have been sketching thumbnails and working on finishing my two final comps. I plan on sending out the two comps today for a final evaluation from my client. Next week I will take the feedback and produce the final flyer.
I spent most of the week working with my module and creating a form to send out for external evaluation. From my data, I realized that people are having a hard time finding the Facebook and Twitter page. I spoke with my client a couple weeks ago about designing a page with this information for them to put in the window, informing people first that there is such a thing, and second where they can go to find it. I wanted to create something simple that would match the other documents but would also inform people. Hopefully this will help with some of the confusion. Below is the design I came up with.
As always, this week I continued to use HootSuite.com to manage my Twitter and Facebook posts. I’ve been reading up on businesses using social media and I decided to conduct a little experiment. Interaction on the Facebook and Twitter page is usually quite minimal, and I want it to increase. Everyday I usually have the specials being posted around lunch time and they receive the most impressions around 11:30 am. Through out the rest of the day, no one really interacts with either of the sites. This week I decided to come up with a second post to be sent out later in the day in hopes to receive more interaction from customers. I didn’t know what time would be best, so I set them all at different times throughout the week. Monday’s second post was sent at 5:35, Tuesday’s at 6:30, Wednesday’s at 5:30, and Thursday’s at 4:30. So far, Monday’s time had the highest number of impressions, followed by Tuesday’s time. From this data I’ve decided that more important posts should be sent at the beginning of the week around 5:35. Hopefully this data will help in the future to know when to post information. The Twitter page did really well this past weekend and beginning of this week. We were followed by 5 more people and were mentioned 3 times! I know it may seem minimal, but for a small business this is great progress. With the 3 mentions, we were exposed to 0ver 400 new followers (which could turn into customers one day)! Overall, I am very pleased with the progress of the social media pages.
Next week I will finish up the flyer, and work on any requests that the client makes.
Wow, great job! That’s a good idea to have a sign in the window. Then, once people visit the shop, they will go home and find you on facebook/twitter. If and when they are pleased with the ice cream , they will suggest it to their friends.
It also looks like you are doing a great job at managing the data from Facebook interaction and are really keeping up with that. That was a good experiment you did, I never would have thought of doing something like that, how impressive! If you keep going the way you are going, you will definitely increase the awareness of Barnside.
Yeah this is really cool! I love the sign. I think it’s also great to bring back regular customers more often. They like the facebook page and follow you on twitter. They then know all about the specials and deals of the day and week. Wonderful idea.
Do they have a website? Cause that woud be a great place to put that too. But I understand the whole Social Media part of it. Could be at the bottom with the logo.
Have you thought about QR codes. We use them all the time at work. You could link them to the facebook and twitter pages.
Thanks guys!
Jordan,
They currently are working with another company to build their website. I haven’t thought about QR codes, that’s something I can defiantly bring up to them to mention to the other company. I also was going to mention having that company design a custom HTML landing page for the Facebook site.
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4670eetice » Blog Archive » Week 6: Client Interaction
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