mjellin’s blog

My trade show display will be displaying Sony’s arrangement of 3D TV’s, cameras, and other technology that is being pushed for the new 3D trend that is sweeping the technology market. With the promotion of new, innovative technology comes the need for an elaborate, flashy, and impressive modular display that will capture an audience and envelope the top-of-the-line reputation that Sony attaches to their products. I chose between two 20′ by 20′ modular displays and a 20′ by 10′ that could also possibly allow for enough space to display the product and its information. The large modular set will allow for people to walk through and view the new products, the technology it uses, and the specifications and aspirations for this technology, as well as demonstrations of the power of those new products. Sony will have a large budget for its trade show displays that demonstrate the technology that they invest large amounts of money into in order to penetrate the new market with their product leading the way.

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I will be doing my billboard series using the Toledo Mud Hens. With a series of billboards for the local minor league baseball team, I intend to provide a mix of fun and entertaining experiences that can fulfill the wishes of any fan at every age and stage of life. It will also be important to convey a message that fans are going to have a good time without having to spend a fortune while doing it and that the Mud Hens provide entertainment for people and their business colleagues, as well as for our numerous corporate partners and sponsors. The advertising will be geared towards local Toledo area residents of all ages and class to come support their local professional sports team.

Along with the previous objectives and hopes for the billboards; they will also be to bring increased attention and notoriety for the organization, have a visually appealing design that makes the team, organization, and design a whole unit, and finally creativity with design and arrangement of a sports billboard. The billboards will be addressing the greater Toledo area demographic with appealing design and extensions to attract greater visual attention and processing of the message.

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A Point-of-purchase display can serve as a great means of advertising and branding for a company. Whether trying to acquire new customers by attracting their attention while they shop for other items or enticing repeat purchasers to try a new product line from the company, the POP display offers instant means to marketing and advertising for the brand.

Not only can individual products be marketed in a specifically creative and efficient way, but a whole brand can be enveloped and represented through a large display that showcases various product offerings. By creating a vivid display that features a series of products by the company, they not only establish a presence with their products but they also establish a brand with continuity and cohesion. With all products being displayed in a united brand display, all of the benefits and perceptions of the products are shared with the whole brand in the display.

Coca-Cola has a wide range of beverage products, rather than simply creating an elaborate display for their original soda, all of its side products can complement and join the Coca-Cola product in a large display that showcases each product and its relation to the parent company and brand.

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Coca-Cola is a soft drink that essentially consists of a carmel colored syrup, sugar, and carbonated water. It is one of the most widely known drinks throughout the world and has been considered a refreshing choice to quench thirst since the late 1800’s.

It was invented in Atlanta, GA in 1886 and by samples, word of mouth, and newspaper ads with the new brand it became an instant sensation. Coca-Cola spent the greater part of its current life span in one familiar packaging that is still recognized today. The glass Coke bottle soon gave way to larger bottles, cans, as well as 2-liters and packs of 6, 12, and 24 cans. Along with packaging changes throughout the generations that Coca-Cola has spanned, their advertising campaigns have evolved as well.

From catchy slogans, memorable jingles, artwork, notorious commercials, and other advertising methods; Coca-Cola has always had an elite approach to promoting and maintaining its brand. Coca-cola has used its 24-can packs as ways of creating designs that many people have probably seen one time or another in the grocery store. Throughout the world, these in-store displays of cases of the pop have marked different celebrations and different scenes, all constructed from individual 24 packs being stacked. I thought this concept was great because even though it is a popular and obvious idea for good point-of-purchase display, it has endless possibilities to what the scene can create/promote. Other drink companies such as beer companies sometimes use their case packaging to create promotional scenes, however Coca-Cola is known for its large setups for many occasions.

Info from: http://www.thecoca-colacompany.com/heritage/ourheritage.html

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Thumbnails for Coke displays

Roughs (Coke bottle made of 24 packs, BGSU couch made of cases)