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Olympic Assignment: Lake Placid

Filed under: TLEP — vkurt at 4:45 pm on Wednesday, April 6, 2011

I feel that Lake Placid definitely benefited from hosting the 1980 Olympic games. Lake Placid is a small city of about 3,000 people. A study showed that Lake Placid generated more than $356 million statewide in 2004-05. Staging the Olympics is very expensive, and the long term benefits to both the locals’ lifestyle and to the local economy sometimes fade, but not for Lake Placid.  The 1980 Lake Placid Games survived in our memory because of two significant events. One, the U.S. Hockey Team upset the Russians in what is known as the “Miracle.” Second, Eric Heiden skated to a record five gold speed skating medals. Visitors can now ride the Olympic bobsled run, skate the Olympic oval, ski World Cup moguls and Olympic downhill runs. Many of the Olympic cities have not succeeded in years following their debut in the Olympics, Lake Placid was one that surpassed expectations. A great example of how to explain Lake Placid would be with the Legacy Effect. Not only did Lake Placid have positive publicity from the Olympic games, but it continues to have lasting posivite publicity for its city to this day.

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