Euromonitor trials

Due to a decrease in the Libraries’ materials budget, the Libraries are examining several smaller products from Euromonitor International as potential substitutes for the Global Market Information Database (GMID).

Passport Reference is a global statistical database that contains demographic, economic and marketing statistics for 205 countries alongside regional and country profiles. It also contains consumer lifestyle statistics, reports on consumer lifestyes, and demographic futures (2020 forecasts).

Passport Markets provides company profiles and market reports examining 21 consumer and service industries in 80 countries as well as global market size statistics spanning 1997-2013.

Passport Industrial analyzes the industrial makeup of the six largest economies in the world: China, Germany, France, Japan, UK and USA. It provides a strategic assessment of each industry, including overview, growth and performance, competitive environment, and more.

Each of these trials can be accessed from the Trial Databases and Business subject pages. A login and password is required to access each; contact the Research & Information Desk at 419.372.6943 or to obtain the login.

Passport Industrial content is a subset of the larger Passport Reference & Markets product. To access Passport Industrial content after logging in:

  1. Choose the “Industries” tab.
  2. Select “Industrial” to go to the Industrial landing page.
  3. Select “Country Reports under the SEARCH ANALYSIS feature (bottom left of screen).

The trials will be active until March 26, 2010. Please contact Linda Brown, Collections Coordinator, at to offer your feedback on these products.