Archive for category News Related

There’s Hope in Them There Bands

I’m putting a lot of faith in the reunion of Fall Out Boy.

When the band was at its peak, I never truly appreciated what they were doing for the music scene. I was far too obsessed with 80s hair metal at the time and it really closed my mind to anything new. However, this time around, my mind is an open notebook and it is ready to be filled.

This could become a revival. The music scene has become stale and repetitive, which isn’t bad if it’s Friday night and you’re nine drinks deep, but when you’re scanning the radio, songs about only living once and staying up until 3 a.m. don’t quite speak to you.

Introduce a little change. Upset the established order, as the Joker would say. Bring bands to front of the airwaves from Sunday to Thursday, from 9 a.m. to 9 p.m. and you will see a rise in identification with modern music.

"And when it rains, Will you always find an escape? Just running away, From all of the ones who love you, From everything."

When Fall Out Boy started blowing up Fuse and MTV, I didn’t understand the appeal, but now I see what they did. They gave a voice to the generation that felt misunderstood, screwed over or just bored. Their clever hooks and upbeat melodies brought optimism and the music videos gave a narrative that could told a real story and could be followed.

Now, I would like to state that I enjoy the music of today. There’s a time and place for the songs that play constantly on the airwaves, though. Every day and anywhere is not proper for many of the acts. As a musician, I try to find appreciation in every style of music, and I have. Lil Wayne is clever. Skrillex is creative. Lady Gaga puts on one hell of a show.

"These words are all I have, so I'll write them."

What’s missing? Someone who embodies all of these at once.

While in high school, there were bands. Not boy bands. Not rap groups, but actual bands. Avenged Sevenfold, Paramore, A Day to Remember, Taking Back Sunday, My Chemical Romance, Green Day … the list goes on and on, but one thing is for certain, these acts will stand the test of time. One may call them angsty, but I call them personal and I’m not saying that modern acts will be forgotten and aren’t memorable, but they will certainly be labeled as “throwbacks” and obsolete very soon after their heavy rotation by weekend DJs is up.

The bands mentioned previously embody something much more. They’re personal. They are situational and speak to an individual. Favorite songs by an artist aren’t always the singles! They’re the songs that you listen to when you can’t sleep because you’re thinking about someone or that song that hit you just right and came into your life at the perfect time. Those songs stick with you on a daily basis. Songs about only having tonight are fundamentally flawed because we have more than tonight. Any sober mind can see that.

Most of the time, bands aren’t on major record labels and they can create a sound that is unique and experimental. Today’s Top 40 songs can be sung by different artists and it won’t mean anything different. The lyrical content of bands, like Fall Out Boy, is timeless because they can resonate with someone on any given day.

Most importantly , to me, these artists offer live shows that you want to attend while sober. One would want to embrace the sounds and personalities of the band, not just get lost in the lights.

"This band will stand the test of time."

There’s a chance. There’s hope. The optimism for modern music to have meaning once again rides on the shoulders of those who also have a guitar strapped around them or drum sticks in their hands.

I’m so excited for the release of Fall Out Boy’s “Save Rock n’ Roll.” I pray that it will do just that … Save rock n’ roll. Time to bring back long hair, lyrics in notebooks and songs that mean something.

It’s time for a takeover, because the break is over and there is once again hope in the music industry.

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Celtic Pride Alive in Ohio

I’m not ridiculously big into sports, but if you have ever met me, you would know that I am a Boston Celtics fan.

My fandom started five years ago when the Cavs lost LeBron James and I needed a team to root for. My pal Brian was into the Big C’s, so I decided “What the hell, may as cheer for the team that beat mine in past years.”

It hasn’t been the best of times being a Celtics fan, though. With the departure of Ray Allen and season-ending injuries to both Rajon Rondo and Jared Sullinger, I thought the Celtics were done.

I thought wrong. They are only just heating up.

Since Rondo’s ACL injury, they are 4-0. Despite these wins coming from teams who are sub-par or plagued with injuries, they seem to be showing signs of life.

"I can feel it coming in the air tonight."

Earlier in the season, Paul Pierce was not playing to his best ability. He has never been much of a defender, so I expected him to give up some points, but when his shots started falling short and his field goal percentage began to trail off, I was scared that the Truth was getting old. I didn’t think he had it in him.

However, with the Rondo injury came a revival in the team’s captain. Doc Rivers gave the team to Rajon at the beginning of the semester, but now, Pierce is back to palming the team. With this revival in responsibility, he has taken command and has begun to heat up.

As for Kevin Garnett, there was never any doubt in my mind that he was going to continue putting up double-double numbers each night. He plays with such tenacity, pride, aggression and skill. His time is not over with.

He takes a breather midway through the first quarter and then hits the floor later to rebound and drain turnaround jumpers that I can only trust in him to shoot.

One aspect of the Celtics that goes unappreciated is their depth. The Celtics bench puts up just as many points as their starters on any given night. Jason Terry, Barbosa, Green and Lee are the fire the C’s need to keep up late in the game.

Garnett and Pierce aren’t old, but they can’t play as many minutes as they used to. Their bench is as good as any other  .500 teams’ starters.  This is where the Los Angeles Lakers have failed. They rely on Howard, Kobe, Gasol and Nash to do everything. As soon as one goes down, the whole team falls.

They’ve managed some success recently, but that will not last if they don’t build better chemistry and cohesion. You can’t just throw big names at a team and expect them to succeed. Look at the Celtics; they have grown together and work together, not against each other. As evident earlier in the season, the Celtics have each others’ backs. Rondo, Bradley and Garnett are feisty and will destroy anyone who attempts to undermine or cheap shot their teammates.

That pride is what will keep the C’s alive. They have heart. They have respect. They play with tenacity. Their skill level may be a bit diminished with the absence of Rondo, but they still are a solid team that should not be counted out.

They may not win it all this year, but when Sullinger matures and heals, and Rondo hits the floor once again, the league better be scared. Doc is experimenting with different lineups and I’m liking what I’m seeing. The Celtics will look different next year, but they’ll look even better.

As a Celtics fanatic, I’m excited for the future. I’m still excited for this year. I’m still excited every time they hit the floor.

Just because they’re injured, doesn’t mean they aren’t strong.

The Celtic pride is very much alive.

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Cool Kid Club of Social Media

One may think that using a social media outlet to talk about social media is redundant, but honestly, is there any better way to explain how to use a web tool other than using it effectively?

The Twitter account @socialmediaclub has been tweeting, retweeting and demonstrating how to optimize social media since February of 2007. However, the organization has been around and exploring various social media since 2006.

Social Media Club is a California-based group that is dedicated to trying out new social media techniques and technology,  tackling key conflicts in the real of social media and reporting their findings to whoever is interested. The club now has more than 300 chapters across the nation. They have given computers and gadgets to local schools and are funded solely on donations.

This non-profit organization looks to scoop any up and coming sites that surface. Their Twitter start date alone is proof that they are ahead of the game on any social media technology they can find. Had Twitter not played out so well, they would have reported their findings and found the new media that was most effective.

The Twitter account for the group tweets links related to social media ethics, seminars and tips for businesses and personal users. They even have a book club series on which users can promote various social media-based books to by using #SMCbooks.

@socialmediaclub keeps users connected by tweeting interesting content daily and interacting with its audience. Every so often, the group will invite a prominent social media expert or author aboard and users can tweet questions to them. Those questions are then answered via Twitter, of course.

I would also like to note that their follower to following ratio. They follow more than 75,000 people and have almost 122,000 followers. The ration looks a bit one-sided, but when you note how many people they are following and how large the group is, that ratio is relatively modest.

My only problem I have with the Twitter site itself is the amount of tweets they have per day. In total, they have almost 16, 500 tweets. That is quite a few daily. However, Twitter comes with a handy-dandy “turn off retweets” function that allows you to just see their original content and tips. If you do not wish to flood your Twitter feed with social media tips, but would still like the insight, I recommend bookmarking this page.

I would say that the Social Media Club is effective in their efforts. One may see them as social media nerds, but I see them as the cool kids club of social media.

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Bloomberg Blooms During Hurricane Sandy

If tragedy were to strike Bowling Green, I can honestly say that I would want someone to model an emergency response team after Mayor Mike Bloomberg’s response to Hurricane Sandy.

On a day-to-day basis, Mayor Bloomberg updates his 350,000+ followers about big news events, health tips and other happenings, but his Twitter account served as something more this past week. Before, during and after Hurricane Sandy hit, his account was a method of emergency response.

Days before Sandy started scaring the citizens on the East Coast, Bloomberg was sending out warning tweets. His account (whether it was actually him or just someone who runs his account) tweeted preparation tips for the storm. Not only did he tweet his own preparation ideas, he linked to other accounts and websites to get the word out to his people.

During the storm, the Mayor kept his citizens informed. Even though millions were without power, they still had their phones for a few hours and satellite Internet connection. He posted tweets about evacuation plans and talked about which areas had the most damage. Not only did he give helpful and informational insights, he gave condolences as well.

While Sandy was wrecking his territory, every tweet from Bloomberg had a mini-URL attached. These links brought users to helpful pages with updates on the storm and even personal video messages. In this way, he made himself seem human to the people who needed a human touch.

Sandy left behind a great deal of destruction. Bloomberg posted updates and positive messages to keep his people looking up. “NYC has been through a lot in the last 11 years: Hurricane Irene, a transit strike, a blackout and more. We’ll get through this too #Sandy” was one of my favorite motivational tweets.

He kept businesspeople in the loop by explaining what the New York Stock Exchange was doing in response to the storm, but he also kept parents informed with school delays and closures. He had the whole demographic in mind the whole time.

All in all, Bloomberg did a fantastic job while responding to Hurricane Sandy. He helped citizens of NYC prepare for the storm, he rode it out with them and helped motivate them to get back on their feet. He never left them in the dark.

Posting of Youtube videos and personal messages offered the human touch that the people needed and the informational links gave them something solid to hold on to.

Good on you, Mayor Bloomberg. You’re the type of mayor NYC needs.

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It Will Blend and It Will Sell

When Blendtec’s back was against the wall and they were struggling financially, they decided to take to the Internet for an inexpensive and creative means of publicity. The CEO of this highly durable blender company witnessed Tom Dickson grinding up a 2×2 hunk of wood, as a part of a durability test, and he came up with the idea: Will It Blend?

Since 2008, Tom Dickson has become one of the most watched people on Youtube.com. He has ground up super glue, Justin Bieber figurines, a skeleton and even an iPad. His nerdy persona, mixed with ridiculous puns and the hilarity of watching expensive and durable items being destroyed, was a recipe for an Internet success. I mean, who could turn their head away from someone grinding up a gun in a blender?

Now, as I have scrolled through the comments on many of the “Will It Blend” videos, I have noticed negative comments, usually stating things like “Why are you destroying these things? Less fortunate people out there could use them.” These viewers need to realize that many corporate-level advertisements and campaigns cost hundreds of thousands of dollars. To make these videos, it costs Blendtec the price of whatever items they are destroying. That’s about it. And trust me, the return on these “ads” have been phenomenal.

These blenders are not cheap. They cost about $400 each, but when these videos went viral, it substantially spiked sales of Blendtec’s blenders. In 2008, sales were up 500%. In 2009, sales were up 700%. Each video has an average of a million views, with a few of them skewing this average with 7,000,000 or more views. People have even gone onto eBay to purchase the items that were ground up, including the dust of an iPhone.

Blendtec’s “Will It Blend” videos are a great example of a social media marketing success. They had a good product and they knew it, but they needed to create a buzz for it somehow. Why not tap in to the Youtube audience and gets some incredibly cheap publicity? They did this effectively and made one heck of a living, not only off of selling blenders, but also with YouTube ad revenue.

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How ‘Dub the Dew’ Went Terribly Awry

Social media is great way to communicate with your audience and consumers. However, without careful planning, it can blow up in your face. On the Internet, there are trolls that keep an eye out for chances to mess things up or make someone mad. For example, in August of this year, Mountain Dew introduced a new Granny Smith apple-flavored soft drink. They decided to have a little fun and let their fans name it, or as their slogan stated “Dub the Dew.”

This went horribly awry when members of 4Chan.org, a group of the Internet’s best hackers, most curious individuals and people with too much time, decided to get in on the voting.

The poll was on the Mountain Dew website, so an Anon [Anonymous member of 4Chan] banned people together to vote for some really goofy names. “Gushing Granny,” “Granny Squirts” and “Fap Apple” made their way on to the list. Mountain Dew came out and said they did not have to choose the top name, just one that was on the list. 4Chan accepted this challenge and continued to flood the poll and hack the site.

By the end of the contest, “Hitler Did Nothing Wrong” was at the top of the chart, there was no reasonable name left on the poll and the pranksters hacked the site with Rick Astley’s “Never Gonna’ Give You Up” as an unwarranted pop-up. According to one blog related to this social media fail, hackers went so far as to add “a banner that read “Mtn Dew salutes the Israeli Mossad for demolishing 3 towers on 9/11!”

Mountain Dew gave their public too much freedom. Their intent was good: use social media to interact with their fans and gain their input. However, the Internet trolls took control of the situation and created a social media blunder for the soft drink moguls.

My biggest takeaway point from this experience is that companies need to monitor social media more closely. When a situation starts to arise, they need to extinguish it before it gets out of hand.

They also need to use more tact when dealing with Internet trolls. Mountain Dew’s statement to the trolls could be seen as antagonistic. Had they just let it go, the pranksters would have lost interest, but since they engaged in such a way, the trolls had to have a little fun.

Before a company begins a social media campaign, they need to recognize how it could go wrong and figure out a quick and painless process to fix it. After all, Mountain Dew could have just deleted the poll.

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Don’t Understimate the Abilities of a Fresh College Grad

There I am, my first day on the job as Ford Motor Company’s newest social media correspondent, an organization known for its good social media etiquette. I sit at my desk, performing each task to a t in order to not mess up and disappoint my boss.  Every word is triple checked. Every phrase is carefully thought out and delicately formulated. I know, going into this job, that if I mess up, then I’ll be out of a job, out of a pay check and desperate to find a company that didn’t catch my social media mishap.

This is how I, a typical young, college-educated potential employee thinks. I feel the Digital Entrepreneur list underestimates the mentality of a young employee. I know that many of my friends, and myself, can be quite goofy and immature, but when the time calls for it, we can transform into responsible adults. While hanging out on the weekends, one may be incredibly silly, but when at work, the professional is put guard up and that individual becomes the rational human being that he or she has trained to be. After all, we didn’t work through four years of school just to mess around on the job.

However, I don’t believe a company should hire someone and put them in full control of all the social media accounts right away. They have to learn what the company is about. They have to understand the audience they are appealing to. They have to know there is something to lose. Putting someone who has at least a years’ worth experience with the company would be optimal.

I do like the point the article makes about having a few people know the account information for the business. Suppose the hypothetical social media correspondent gets fired for some reason, changing the password should be done before that employee actually get their notice to insure they don’t “go postal” on your social media accounts.

Younger employees should not be treated as incompetent. They can learn the niche audiences of the business and ways of communicating to them within a decent amount of time, especially if that was their educated specialty. I don’t believe you should give a young employee or new hire complete control of the accounts, but don’t be afraid to let them do a job they have trained years for.

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Stalking, creeping and ethical business tactics

Imagine a situation in which a crazy ex-partner is logging into your Facebook or Twitter account and proceeds to read through all of your personal messages and rifles through pages and pages of comments and pictures just to find something incriminating. In this case, you would never give this person your password and email. However, as times begin to change and social media becomes more prevalent, employers are taking the role of the hypothetical ex-partner and asking to gain access to social media profiles of their potential employees.

How ethical is this form of surveillance? It depends on the circumstance. If a job requires strict privacy, then you shouldn’t have many social media profiles to begin with. In fact, the members of the Ohio State football team were asked to ditched their Twitter accounts for the betterment of their team and to privatize any sort of conflicts that may arise. Suppose someone was beginning their career as a CIA agent, it probably wouldn’t be the best idea to tweet and have his or her location published online for all to see. However, if someone is applying to be a waitress at Bob Evan’s, they really should not have to give up their social media rights.

Personally, I have ran into a few problems with social media in the workplace. On one occasion, I tweeted a frustrated tweet during my on-the-clock hours and I was scolded for it. Even though I did not directly cite my job as the reason for my rage, I still was told not to put anything on a site that could reflect poorly on the organization. Of course I thought this was excessive because I was on the receiving end of punishment, but as I watch others fall into the same trouble, I continue to see this as an irrational form of restriction. When I tweeted my controversially tweet, I received no feedback on it. No retweets. No texts. No replies. It was just me voicing my anger in the moment.

I believe organizations are too sensitive when it comes to social media, but that doesn’t mean I endorse someone slandering their own company. I am all for a quick scan through of a potential employee’s profile. If a complete stranger can find out certain information, there is no harm in having your future employer check you out before an interview. When an employer asks for a password, that is a breach of privacy and trust. If this becomes the norm, then how far could this progress? Could an employer potentially ask for you to hand over your phone for review? At what point are we supposed to draw the line?

A quick skim through won’t hurt. Filtering your opinions about your job and ridiculous party antics should be normal, but invasion of privacy should not be.

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