Pro’s & Con’s of Technology in Business

In today’s age, technology has seemed to take over every aspect of business.  In the field of Marketing, technology is crucial in organization and networking.  Blogs, websites, email, and social network pages are all very important in connecting with other professionals in business. 

Like everything else, there is a positive and negative side of technology.  I have researched different Marketing softwares that assist professionals in their work. The following link provides a website that shows what features are included in the software “Marketing Plan Pro”: http://www.paloalto.com/marketing_plan_software/features.cfm. 

Marketing Plan Pro is a software that powered by “Duct tape Marketing” and it assists the operator in developing a complete and detailed Marketing Plan.  Most Marketing Plans entail a 30-60-90 plan, meaning plans for that month and the next two months thereafter.  The first month is specific down to details for each event and activity along with dates. The 60 day plan is more broad and leaves room for changes. The 90 day Marketing Plan is very broad and is just a rough sketch as to what is to be accomplished. Marketing Plan Pro helps assist in organizing these thoughts and ideas and places them in a specific order.

Marketing Plan Pro also allows one to present the plan to co-workers in an organized fashion that is very professional. This software also allows professionals to better budget for their projected expenses. Once I am a business professional, I am going to give this software a try and I have high expectations for it!

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