International Advertising Resource Center

Alozie, E.C. (2005). Cultural Reflections and the Role of Advertising in the Socio-Economic and National Development of Nigeria.Lewiston, New York: The Edwin Mellen Press.
Anderson, M. H. (1984) Madison Avenue in Asia: Politics and Transnational Advertising. New Jersey: Associated University Press.
Anholt, Simon (2000)Another One Bites the Grass: Making Sense of International Advertising, UK: John Wiley & Sons.
Baudot, Barbara S. (1989) International Advertising Handbook. MA: Lexington Books.
Boddewyn, Jean. J. (1988) Advertising Self-Regulation and Outside Participation.New York: Quorum Books.
—– (1992) Global Perspectives on Advertising Regulation.Westport: Quorum Books.
Brilsin, Richard W. , Walter J. Lonner and Robert M. Thorndike (1973) Cross-cultural Research Methods. New York: Wiley.
Buchholz, Andreas and Wolfram Wordemann (2001). What Makes Winning Brands Different: The Hidden Method Behind the World’s Most Successful Brands. New York: Wiley.
Chang, Won Ho, Teddy Spha Palasthira and Hung Kyu Kim (1995) The Rise of Asian Advertising. Seoul, Korea: Nanam Publishing House.
Direct Marketing Association (1992) International Direct Marketing: Communication, Graphics and Design.
Dunn, S. W. (1961) International Handbook of Advertising. New York: McGraw Hill.
Englis, Basil G. (1994 ed.) Global and Multinational Advertising.Hillsdale,NY: Lawrence Erlbaum Associates.
Frith, Katherine T. (1996 ed.) Advertising in Asia: Communication, Culture and Consumption. Iowa: IowaStateUniversity Press.
Griffin, Tom (1993) International Marketing Communications. UK:Prentice-Hall International.
Ha, Louisa & Richard Ganahl, III (2007 eds.) Webcasting Worldwide: Business Models of an Emerging Global Medium. Marwah, NJ: Lawrence Erlbaum Associates.
Harkness, Janet A., Fons J. R. Van de Vijver, and Peter Ph. Mohler (2003), Cross Cultural Survey Methods, Hoboken, NJ: John Wiley.
Henry, Brian (1986 ed.) British Television Advertising: The First 30 years. London: Century Benham.
Johnston, Russell (2001) Selling Themselves: The Emergence of Canadian Advertising. Toronto: University of Toronto Press.
Jones, John Philip (1999 ed.) International Advertising : Realities and Myths. Sage Publications.
Kaynak, Erdener (1989). The Management of International Advertising, New York: Quorum Books.
Klein, N. (2000) No Logo.New York: Picador.
Kloss, Ingomar (2001 ed) Advertising Worldwide: Advertising Conditions in Selected Countries. Berlin: Springer.
Kloss, Ingomar, Di, I. Abdullah, A. Batraga, R. Boddy (2002) More Advertising Worldwide. NY: Springer-Verlag.
Lonner, W. and J. Berry (1986 eds.) Fields Methods in Cross-cultural Research.Beverly Hills, CA: Sage.
Macrae, Chris (1991). World Class Brands.England: Addison-Westley Publishing Co. Inc.
Mattelart, Armand (1991). Advertising International: The Privatization of Public Space.London: Routledge.
Miller, Richard N. (1995). Multinational Direct Marketing. NY: McGraw-Hill Inc.
Miracle, Gordon E. and Terence Nevett (1987) Voluntary Regulation of Advertising: A Comparative Analysis of the United Kingdom and the United States. Lexington,MA: Lexington Books.
de Mooij, Marieke (1997). Global Marketing and Advertising: Understanding Cultural Paradoxes. Thousand Oaks, CA: Sage.
de Mooij, Marieke with Warren Keegan (1994). Advertising Worldwide.Second Edition.UK: Prentice-Hall International.
Mooney, Sean (2000)5,110 Days in Tokyo and Everything’s Hunky-Dory : The Marketer’s Guide to Advertising in Japan, Quorum Books.
Monye, Sylvester O. (2000) The Handbook of International Marketing Communications, UK: Blackwell Publishers.
Mueller, Barbara (1995). International Advertising.Belmont, CA: Wadsworth Publishing Co.
Mueller, Barbara (2004). Dynamics of International Advertising: Theoretical and Practical Perspectvies. New York: Peter Lang Publishing.
Neelankavil, J. P. and A. B. Stridsberg (1979) Advertising Self-Regulation: A Global Perspective. NY:Hastings House.
Nevett, Terence R. (1982) Advertising in Britain: A History.London, England: Heinemann.
Peebles, D. M. and J. K. Ryans (1984) Management of International Advertising: A Marketing Approach.Boston: Allyn and Bacon.
Rijkens, Rein (1992) European Advertising Strategies. UK: Cassell.
Rijkens, Rein and Gordon Miracle (1986) Euoprean Regulation of Advertising.North Holland.
Roper, Cynthia S (1996)A Cross-cultural analysis of the content of televised political ads in the United States and Italy
Roth, Robert F. (1982) International Marketing Communications. Crain Books.
Stetler, Susan L. (1995) International Brands and Their Companies. MI, Gale Research.
Stobart, Paul (1994) Brand Power. New York:New YorkUniversity Press.
Taplin, Walter (1961) The Origin of Television Advertising in the United Kingdom. London: Pitman.
Taylor, Charles R. (2002 ed.) New Directions in International Advertising Research. NY: Elsevier.
Vardar, Nukhet(1991) Global Advertising : Rhyme or Reason? Paul Chapman Publishers.
Van de Vijver, Fons and Kwok Leung (1997) Methods and Data Analysis for Cross-cultural Research, CA: Sage.
van Gelder, Sicco (2003) Global brand strategy. Kogan Page.
Vincent, Fischer (1995) International Sponsorship. Symbioses Publishing.
Wang, J. (2000). Foreign Advertising in China: Becoming Global, becoming local. Ames: IowaStateUniversity.
Warwick, D.P. and S. Osherson (1973 eds), Comparative Research Methods (New Jersey:Prentice-Hall.
Wischermann, Clemens and ElliottShore (eds.) Advertising and the EuropeanCity: Historical Perspectives. Aldeshot: Ashgate.
Xu, Bai Yi (1990) Marketing to China: One Billion New Customers.Lincolnwood, IL: NTC Publishing Group.

BIBLIOGRAPHY BY SUBJECT

This bibliography only lists articles in academic journals or conference proceedings. For trade press articles, please refer to other databases such as ABI/INFORM, Periodical Indexes and Index to Business Periodicals. You are welcome to suggest entries to this bibliography. There are 10 subject headings in this bibliography:

CROSS-CULTURAL RESEARCH METHODS

1. Aaker, Jennifer and Durairaj Maheswaran (1997), “The Effect of Cultural Orientations on Persuasion,” Journal of Consumer Research, 24(December), 315-328.

2. Albaum, Gerald, Felicita Evagelista and Nila Medina (1998) “Role of Response Behavior Theory in Survey Research: A Cross-National Study,” Journal of Business Research, 42(2), 115-125.

3. Albers-Miller, Nancy D. (1996) “Designing Cross-cultural Advertising Research: A Closer Look at Paired Comparisons,” International Marketing Review 13(5).

4. Andrews, J. Craig, Steven Lysonski and Srinivas Durvasula (1991) “Understanding Cross-cultural Student Perceptions of Advertising in General: Implications for Advertising Educators and Practitioners,” Journal of Advertising, 20(2),15-28.

5. Andrews, J. Craig, Srinivas Durvasula and Richard G. Netemeyer (1994) “Testing the Cross-National Applicability of U.S. and Russian Advertising Belief and Attitude Measures,” Journal of Advertising, 23(1), 71-82.

6. Appelbaum, Kalman and Ingrid Jordt (1996) “Notes toward an application of McCracken’s ‘Cultural Categories’ for Cross-cultural Consumer Research,” Journal of Consumer Research 23(3)

7. Aulakh, Preet S. and Masaaki Kotabe (1993) “An Assessment of Theoretical and Methodological Development in International Marketing: 1980-1990,” Journal of International Marketing 1(2), 5-28.

8. Berry, John W. (1969) “On Cross-cultural Comparability,” International Journal of Psychology 4(2). 119-128

9. Bhalla, G. and L. Lin (1987) “Cross-cultural Marketing Research: A Discussion of Equivalence Issues and Measurement Strategies,” Psychology and Marketing, 4(4), 275-85.

10. Brislin, Richard W. (1970) “Back-Translation for Cross-cultural Research,” Journal of Cross-cultural Psychology, 1(September), 185-216.

11. ________(1980) “Translation and Content Analysis of Oral and Written Material,” in Handbook of Cross-cultural Psychology, Vol 2, eds., Harry C. Triadis and John W. Berry. Boston: Allyn & Bacon, 389-444.

12. ________ and Steve R. Baumgardner (1971) “Non-Random Sampling of Individuals in Cross-cultural Research, Journal of Cross-cultural Psychology, 2 (December), 397-400.

13. Brumbaugh, Anne M. and Sonya Grier (2006), Insights from a Failed Experiment: Directions for Pluralistic, Multiethnic Advertising Research, Journal of Advertising , 35(3), 35-46.

14. Chun, Ki-Taek, John B. Campbell, and Jong Hae Yoo (1974) “Extreme Research Style in Cross-cultural Research,” Journal of Cross-cultural Psychology 5 (December), 456-480.

15. Davidson, A. J. Jaccard, H.C. Triadis, M. Morales, and R. Diaz-Guerreo R. (1976), “Cross-cultural model testing: Toward a Solution of the Etic and Emic Dilemma,” International Journal of Psychology, 11, 1-13.

16. Driver, Harold E. and Richard P. Chaney (1970) “Cross-cultural Sampling and Galton’s Problem,” in a Handbook of Method in Cultural Anthropology, eds., Raol Naroll and Ronald Cohen.New York: Natural History Press, 990-1003.

17. Ember, M. and K. F. Otterbein (1991) “Sampling in Cross-cultural Research,” Behavior Science Research 25(1-4), 217-33.

18. England, George W. and Itzhak Harpaz (1983) “Some Methodological and Analytic Considerations in Cross-National Comparative Research,” Journal of International Business Studies 14(2), 49-59.

19. Ewing, Michael T., Thomas Salzberger and Rudolf R. Sinkovics (2005), “An Alternate Approach to Assessing Cross-Cultural Measurement Equivalence in Advertising Research,” Journal of Advertising, 34(1).17-36.

20. Goodyear, M. (1982) “Qualitative Research in Developing Countries,” Journal of The Market Research Society, 24(2), 86-96.

21. Green, Robert and Phillip D. White (1976) “Methodological Considerations in Cross-National Consumer Research,” Journal of International Business Studies, 14(2), 167-179.

22. Hasegawa, Kazumi (1998) “A New Taxonomy with Cultural Reflection for Comparative Advertising Styles,” Paper presented at the Advertising Division, the Association for Education in Journalism and Mass Communication, Baltimore, Maryland, August 2-5.

23. Irwin, M. R. Klein P. Engle, C. Yarrough, and S. Nerlove (1977) “The Problem of Establishing Validity in Cross-cultural Measurement,” Annals of the New YorkAcademy of Sciences, 285, 308-325.

24. Jaffe, E. D. and I.D. Nebenzahl (1984) “Alternative Questionnaire Formats for Country Image Studies,” Journal of Marketing Research, 21(November) 463-71.

25. Keown, C. F. (1982) “Foreign Mail Surveys: Response Rates Using Monetary Incentives,” Journal of International Business Studies, 16 (Fall), 151-3.

26. Leung, K. and M. H. Bond (1989) “On the Empirical Identification of Dimensions for Cross-cultural Comparisons,” Journal of Cross-cultural Psychology, 20(2),133-51.

27. Lorimor, E. S. and S. Watson Dunn (1967) “Four Measures of Cross-Cultural Advertising Effectiveness,” Journal of Advertsiing Research, 7(4), 11-13.

28. Malhotra, Naresh K., James Agarwal and Mark Peterson (1996) “Methodological Issues in Cross-cultural Marketing Research: A State of the Art Review,” International Marketing Review, 13(5).

29. Malhotra, Naresh K. (1988) “A Methodology for Measuring Consumer Preferences in Developing Countries,” International Marketing Review, 5(3), 52-66.

30. _____(1991) “Administration of Questionnaires for Collecting Quantitative Data in International Marketing Research,” Journal of Global Marketing, 4(2), 63-92.

31. McDonald, William J. (1994) “Provider Perceptions of Focus Group Research Use: A Multi-Country Perspectives,” Journal of the Academy of Marketing Science, 22(3), 265-273.

32. Meyers, Robert D. (1996) “Consistent Advertising Evaluation from Multi-Country Inconsistent Data Sets,” Journal of Advertising Research, 36(3), RC1-5.

33. Miracle, Gordon E.; Hae-Kyong Bang (2002) Achieving Reliable And Valid Cross-Cultural Research Results In Content Analysis, Advances in International Marketing,12, 9-24.

34. Miracle, Gordon E., H. K. Bang, K. Y. Chang (1992) Achieving Reliable and Valid Cross-cultural Research Results. Working Paper, MichiganStateUniversity

35. Morris, Jon D., Kristen L. Strausbaugh, and Mbulaheni Nthangeni (1996) “A Design for Measuring and Interpreting Emotional Response to Advertisements across Cultures,” in Gary Wilcox ed., Proceedings of the 1996 AmericanAcademy of Advertising Annual Conference Proceedings.

36. Mullen, M. R. (1995) “Diagnosing Measurement Equivalence in Cross-National Research,” Journal of International Business Studies, 26(3), 573-96.

37. Munson, J. Michael, adn Shelby H. McIntyre (1979)”Developing Practical Procedures for the Measurement of Personal Values in Cross-Cultural Marketing,” Journal of Marketing Research, 16(February), 48-52.

38. Naroll, R. (1970) “The Culture-bearing Unit in Cross-cultural surveys,” in R. Naroll and R. Cohen. eds., A Handbook of Methods in Cultural Anthropology. NY: Natural History Press, 721-765.

39. Netemeyer, Richard G., Srinivas Duravasula, and Donald R. Lichtenstein (1991) “A Cross-National Assessment of the Reliability and Validity of the CETSCALE,” Journal of Marketing Research 28 (August), 320-327.

40. Parameswaran, R. and A. Yaprak (1987) “A Cross-National Comparison of Consumer Research Methods,” Journal of International Business Studies, 18(1),35-49.

41. Plummer, Joseph T. (1977) “Consumer Focus in Cross-National Research,” Journal of Advertising 6(2), 5-15.

42. Pollay, Richard W. (1983) “Measuring the Cultural Values Manifest in Advertising,” Current Issues and Research in Advertising 1983, 72-92.

43. ______ and Katherine Gallagher (1990) Advertising and Cultural Values: Reflections in the Distorted Mirror,” International Journal of Advertising, 9, 359-372.

44. Poortinga, Y. H. and F. Van de Vijver (1987) “Explaining Cross-cultural Differences: Bias Analysis and Beyond,” Journal of Cross-cultural Psychology, 18(3), 259-82.

45. Salzberger, Thomas, Rudolf Sinkovics and Harmut Holzmuller (1997) “Problems of Equivalence in Cross-Cultural Marketing Research,” Developments in Marketing Science, Vol. 20, 74-78.

46. Samiee, Saeed and Insik Jeong (1994) “Cross-cultural Research in Advertising: An Assessment of Methodologies,” Journal of the Academy of Marketing Science, 22(3),205-217

47. Scheuch E. K. (1968) “The Cross-cultural Use of Sample Surveys, Problems of Comparability,” In S. Rokkan, ed., Comparative Research across Culture and Nations, Moun, The Hague, 176-209.

48. Problems of Translation in Cross-cultural Research,” Journal of Corss-cultural Psychology, March, 41-56.

49. SekaranU. (1983) “Methodological and Theoretical Issues and Advancements in Cross-cultural Research,” Journal of International Business Studies, 14, 61-73.

50. ________and H. J. Martin (1982) “An Examination of the Psychometric Properties of Some Commonly Research Variables in Two Cultures,” Journal of International Business Studies, 13, 51-66.

51. Singh J. (1995) “Measurement Issues in Cross-national Research,” Journal of International Business Studies, 26(3), 597-619.

52. Steenkamp, Jan-Benedict E. M., and Hans Baumgartner (1998), “Assessing Measurement of Equivalence in Cross-National Consumer Research,” Journal of Consumer Research, 25(2), 78-90.

53. Tan, C. T., J. McCullough and J. Teoh (1987) “An Individual Analysis Approach to Cross-cultural Research, ” in M. Wallendorf and P. Anderson (eds.) Advances in Consumer Research, 14, 394-7.

54. Triandis, Harry C. and Gerardo Martin (1983) “Etic plus Emic versus Pseudoetic: A Test of basic Assumption of Contemporary Cross-Cultural Psychology,” Journal of Cross-cultural Pscyholgoy 14 (December), 489-500.

55. Van de Vijver, Fons and Kwok Leung (1997) Methods and Data Analysis for Cross-cultural Research, CA: Sage.

56. Voss, Kevin E., Donald E. Stem, Jr., Lester W. Johnson and Constantino Arce (1996) “An Exploration of the Comparability of Semantic Adjectives in Three Languages: A Magnitude Estimation Approach,” International Marketing Review, 13(5).

57. Wang, Cheng Lu (1996) “The Evolution of International Consumer Research: A Historical Assessment from the 1960s to Mid-1990s”, Journal of Euromarketing, 5(1), 57-81.

58. Webster, C. (1996) “Hispanic and Anglo Interviewer and Respondent Ethnicity and Gender: The Impact of Survey Response Quality,” Journal of Marketing Research, 33(February), 62-72.

59. Yavas, Ugur (1994) “Research Note: Students as Subjects in Advertising and Marketing Research,” International Marketing Review, 11(4).

60. Yu, J. H. , C. F. Keown, and L. W. Jacobs (1993) “Attitudes Scale Methodology: Cross-cultural implcations,” Journal of International Consumer Marketing, 6(2), 45-64.

INTERNATIONAL ADVERTISING RESEARCH REVIEW

Cheon, Jongsik John, Chang-Hoan Cho and John Sutherland (2005), “Forty-four Years of Retrospective International Advertising and MArketing Research: A Systematic Quantitative Meta-Analysis,” Proceeding of the American Academy Advertising Conference.
Cornwell, T. Bettina and Isabelle Maignan (1998) “An International Review of Sponsorship Research,” Journal of Advertising, 27(1),1-22.
Ha, Louisa (2005), A Review and Trend Analysis on Advertising Research on Asia 1984-2003, paper accepted by the American Academy of Advertising Asia Pacific Conference, Hong Kong, June 1-4, 2005.
Miracle, Gordon E. (1984) “An Assessment of Progress in Research in International Advertising,” Current Issues and Research in Advertising, 2.
Sin, Leo Y.N.; Suk-ching Ho (2000), An Assessment of Theoretical and Methodological Development in Advertising Research on Mainland China. Journal of Current Issues & Research in Advertising, 22 (2),53-70.
Stafford, Marla Royne (2005), “International Services Advertising (ISA): Defining the Domain and Reviewing the Literature,” Journal of Advertising, 34(1), 65-86.
Taylor, Charles R. (2005), “Moving International Advertising Research Forward: A New Research Agenda,” Journal of Advertising, 34(1), 7-16.

__________ (2002), “What is Wrong with International Advertising Research?” Journal of Advertising Research, 42(6), 48-54.
Zou, Shaoming (2005), “Contributions to International Advertising Research: An Assessment of the Literature between 1990 and 2002,” Journal of Advertising, 34(1), 99-110.

CROSS-CULTURAL INFORMATION CONTENT STUDIES

1. De Pelsmacker, Patrick and Maggie Geuens (1997) “Emotional Appeals and Information Cues in Belgian Magazine Advertisements,” International Journal of Advertising, 16(2), 123-147.

Falk, Louis K., Robert W. Jones, Dawn Foster, & Sharaf Rehman (1997) “Comparative Analysis of Advertising Information in U.S. and Mexico Editoins of a Men’s Magazine,” Paper presented at the Advertising Division of the AEJMC Annual Convention, Chicago, 1997.
Hong, Jae W. Aydin Muderrisoglu and George M. Zinkhan (1987) “Cultural Differences and Advertising Expression: A Comparative Analysis of Japanese and U.S. Magazine Advertising,” Journal of Advertising, 16(1),55-62.
Huang, Jen-Hung and Juei-Fu Hou (1987) “The Effects of Regulations on the Level of Information Content of Television Advertising: A Comparison of Three Nations,” in AMA Educators’ Proceedings, S. Douglas et al. eds., Chicago: American Marketing Association, 93-96.
Johnstone, Harvey, Erdener Kaynak and Richard Sparkman Jr. (1987), “A Cross-cultural/Cross-National Study of the Information Content of Television Advertisements,” International Journal of Advertising, 6(3), 223-236.
Lin, Carolyn A. and M. B. Salwen (1995) “Product Information Strategies of American and Japanese Television Advertisements,” International Journal of Advertising, 14, 55-64.
Madden, Charles S., Marjorie J. Caballero, and Shinya Matsukubo (1986) “Analysis of Information Content in U.S. and Japanese Advertising,” Journal of Advertising, 15(3), 38-45
Martensen, R. (1987) “Advertising Strategies and Information Content: American and Swedish Advertising,” International Journal of Advertising, 6(2), 133-144.
Moon, Y. S. & G. R. Franke(1987) “The Information Content of Domestic and International Advertising: Analysis of Korean Magazine Ads,” in 1987 American Marketing Association Educators’ Proceedings.
Miracle, Gordon E., Kyu Yeol Chang, and Charles R. Taylor (1992) “Culture and Advertising Executions: A Comparison of Selected Characteristics of Korean and US Television Commercials,” International Marketing Review 9(4), 5-17.
Mueller, Barbara (1991) “An Analysis of Information Content in Standardized vs. Specialized Multinational Advertisements,” Journal of International Business Studies, 1, 23-39.
Pennington, Robert and Sue-Chen Chang (1997)”Information Cues in Taiwan’s prime-time television advertisements,” Southwestern Mass Communication Journal, 13(1), 58-67.
Ramaprasad, Jyotika, and Kazumi Hasegawa (1992) “Informational Content of American and Japanese Commercials,” Journalism Quarterly, 69(3): 612-622.
Renforth, William and Sion Raveed (1983) “Consumer Information Cues in Television Advertising: A Cross Country Analysis,” Journal of the Academy of Marketing Science,11(3): 216-225.
Srivastava, Tanuja and Denise Schoenbachler (1999) “A Content Anslysis of the Information and Thematic Content of Business to Business Advertising in India,” paper presented at the 1999 Society of Marketing Advances, Atlanta, Georgia, October 26-28.
Taylor, Charles R., Gordon Miracle, and R. Dale Wilson (1997) “The Impact of Information Level on the Effectiveness of U.S. and Korean Television Commercials,” Journal of Advertising, 26(1), 1-18.
Yu, Hyunjae and Karen Whitehill King (2005), “A Cross-Cultural Content Analysis of Information Content and Appeals on Weight-Loss Websites in the United States and Korea,” Proceedings of the 2005 American Academy of Advertising Annual Conference, Houston, Texas.

INTERNATIONAL ADVERTISING ISSUES

Akaoui, Joe (2007), Brand Experience on the Pitch: How the Sponsors Fared in the World Cup, Journal of Advertising Research, 47(2), June.147-157.
Albers-Miller, Nancy D., and Betsy Gelb (1996) “Business Advertising Appeals as Mirror of Cultural Dimensions: A Study of Eleven Countries,” Journal of Advertising, 25(4), 57-70.
Albers-Miller, Nancy D. and Marla Royne Stafford (1999) “International Services Advertising: An Examination of Variation in Appeal Use for Experimental and Utilitarian Services,” Journal of Services Marketing, 13(4/5), 390-406. Albers-Miller, Nancy D. (1999) “An Internaitonal Analysis of Emotional and Rational Appeals in Services vs. Goods Advertising,” Journal of Consumer Marketing, 16(1), 42-57.
Ahmed, Niaz (1998) “The Role of Culture in International Advertising,” Paper presented at the Advertising Division, the Association for Education in Journalism and Mass Communication, Baltimore, Maryland, August 2-5.
Alden, Dana L., Jan-Benedict E.M. Steenkamp and Rajeev Batra (1999), Brand Positioning Through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture, Journal of Marketing, 63 (1), 75-90.
Anderson, W. T. and W. H. Cunningham (1972) “Gauging Foreign Product Promotion,” Journal of Advertising Research, 12(1), 29-34.
Aslam, Mubeen M. (2006) Are You Selling the Right Colour? A Cross-cultural Review of Colour as a Marketing Cue, Journal of Marketing Communications 12(1), 15-30.
Bao, Yeqing and Zheng Zhou (1999) “Effect of Involvement on Consumer’s Country of Origin Information Processing,” paper presented at the 1999 Society of Marketing Advances, Atlanta, Georgia, October 26-28.
Banerjee, A. (1994) “Transnational Advertising Development and Management: An Account Planning Approach and a Process Framework,” International Journal of Advertising, 13(2), 95-124.
Batra, Madan M. (2000), “Managerial Challenges of Global Advertising Agencies,” Journal of Promotion Management, 7(1/2), 161-176/
Baudot, B. (1991) “International Issues in the Advertising of Health-Related Products,” European Journal of Marketing, 25(6), 24-36.
Birch, Dawn and Janelle McPhail (1999) “Does Accent Matter in International TV Ads (Australia)?” International Journal of Advertising, 18(2), 251-268.
Bjerke, Rune and Rosemary Polegato (2001), “Cross-Cultural Meanings of Healthy and Beautiful in Words, Beauty Types, and Products: Implications for International Advertising,” Journal of Promotion Management, 7(1/2), 117-140.
Boddewyn, Jean J. (1991) “Controlling Sex and Decency in Advertising Around the World,” Journal of Advertising, 20(4), 25-36.
_______ (1988) “The One and Many Worlds of Advertising: Regulatory Obstacles and Opportunities,” International Journal of Advertising, 7(1), 11-16.
_______ (1982) “Advertising Regulation in the 1980’s: The Underlying Global Forces,” Journal of Marketing, 46(1), 27-35.
Bulmer, Sandy and Oliver Margo Buchanan (2006) Visual Rhetoric and Global Advertising Imagery, Journal of Marketing Communications, 12(1), 49-61.
Callow, Michael and Leon Schiffman (2002), ” Implicit Meaning in Visual Print Advertisements: A Cross-Cultural (US-Phillippines) Examination of the Contextual Communication Effect,” International Journal of Advertising, 21(2), 259-282.
Chang, Chingching (1999) “A Cross-Cultural Comparison of Political Advertising in the 1996 Presidential Election Campaign in Taiwan and the United States,” paper presented at the Advertising Division, the 1999 Association for Education in Journalism and Mass Communication Annual Convention, August 4-7, New Orleans, Louisiana.
Chao, Paul (2001) “The Moderating Effects of Country of Assembly, Country of Parts, and Country of Design on Hybrid Product Evaluations,” Journal of Advertising, 30(4), 67-82.
Chao, Paul, Gerhad Wührer, and Thomas Werani (2005) Celebrity and foreign brand name as moderators of country-of-origin effects, International Journal of Advertising, 24(2), 173-192.
Choi, Yung Kywn, Gordon E. Miracle and Linda Cowles (1999) “Effects of Culture and Self-construals on Comparative Advertising Effectiveness,” paper presented at the Advertising Division, the 1999 Association for Education in Journalism and Mass Communication Annual Convention, August 4-7, New Orleans, Louisiana.
Colvin, Michael, Roger Heeler, and Jim Thorpe (1980) “Developing International Advertising Strategy,” Journal of Marketing, 44, 73-79.
Craig, C. Samuel, William H. Greene and Susan P. Douglas (2005) Culture Matters: Consumer Acceptance of U.S. Films in Foreign Markets,Journal of International Marketing,13(4), 80-103.
Cuttitta, Frank (2004), “Emerging Markets and the Critical Issues Facing the International Advertising Industry,” in PRoceedings of the 2004 Conference of the American Academy of Advertising, P. Rose (ed.) North Miami, Florida International University, 2.
Davison, J.A. and E. Grab (1993) “The Contributions of Advertising Testing to the Development of Effective International Advertising: The KitKat Case Study,” Marketing and Research Today, 21, 15-24.
Domzal, Teresa J., James M.Hunt and Jerome B.Kernan (1995) “Achtung! The Information Processing of Foreign Words in Advertising,” International Journal of Advertising, 14(2). 95-114.
Domzal, Teresa J. and Jerome B. Kernan (1994) “Creative Features of Globally-Understood Advertisements,” Journal of Current Issues and Research in Advertising 16(1), Spring, 29-48.
________ (1993), “Mirror, Mirror: Some Postmodern Reflections on Global Advertising,” Journal of Advertising, 22(4), 1-20.
Donnelly, J. H. (1970) “Attitudes toward Culture and Approach to International Advertising,” Journal of Marketing, 34(3), 60-68.
Dunn, S. Watson (1976) “Effects of National Identity on Multinational Promotional Strategy,” Journal of Marketing, 40(4), 50-57.
Eckhardt, Giana M. (2005) Local Branding in a Foreign Product Category in an Emerging Market , Journal of International Marketing,13(4), 57-79.
Englis, Basil G., Michael Solomom and Anna Olofsson (1993) “Consumption Imagery in Music Television: A Bi-Cultural Perspective,” Journal of Advertising, 22(4), 21-33.
Fahy, John, Denise Smart, William Pride and O. C. Ferrell (1995) “Advertising Sensitive Products,” International Journal of Advertising, 14, 231-243.
Ford, John B., Michael S. LaTow and Earl D. Honeycutt, Jr. (1997) “An Examination of the Cross-Cultural Female Response to Offensive Sex Role Portrayals in Advertising: A Research Note,” International Marketing Review, 14(6).
Fullerton, J.A. (2005) “Why Do They Hate Us? International Attitudes Toward America, American Brands and Advertising,” Place Branding, 1(2), 129-140.
Gould, Stephen J., Dawn B. Lerman and Andreas F. Grein (1999) “Agency Perceptions and Practices on Global IMC,” Journal of Advertising Research, January/February, 39(1)7-20.
Green, Andrew (2003), The development of mass media in Asia-Pacific, International Journal of Advertising, 22(3), 413-31.
Grein, Andreas F. and Stephen J. Gould (1996) “Globally Integrating Marketing Communications,” Journal of Marketing Communications, 2: 141-158.
________ and Robert Ducoffe (1998) “Strategic Responses to Market Globalization among Advertising Agencies,” International Journal of Advertising, 17(3), 301-320.
Gruber, Ursula (1995) “The Role of Multilingual Copy adaptation in International Advertising,” in Stanley J. Paliwoda and John K. Ryans Jr. (eds.) International Marketing Reader. London, UK: Routledge, pp. 202-212.
Haygood, Daniel Marshall (2003) Globalization through Global Brands: Purely an American Made Phenomenon? Paper presented at International Communication Division, the Association for Education in Journalism and Mass Communication Annual Convention, Kansas City, Missouri, July 29-August 3.
Helsen, Kristiaan, Kamel Jedidi and Wayne S. DeSarbo (1993) “A New Approach to Segmentation Utilizing Multinational Diffusion Patterns,” Journal of Marketing, 57, 60-71.
Hennink-Kaminski, Heidi (2005), “Transnational Advertising Agencies and the Niche-Breadth Strategy: A Case for IMC at the Parent Company Level,” Proceedings of the 2005 American Academy of Advertising Annual Conference, Houston, Texas.
Heyder, H., K. J. Musiol, and K. Peters (1992), “Advertising in Europe — Attitudes toward Advertising in Certain Key East and West European Countries,” Marketing and Research Today, March, 58-67.
Hill, John S. and William L. James (1989), “Effects of Environmental and Structural Factors on International Advertising Strategy: An Exploratory Study, “Current issues and Research in Advertising, 12(1), 135-153.
Hill, John S. and Stil, Richard R. (1984) “Effects of Urbanization on Multinational Product Planning: Markets in Lesser-Developed Countries,” Columbia Journal of World Business, December, 62-67.
Kale, Sudhir H. (1991) “Culture-Specific Marketing Communications: An Analytic Approach,” International Marketing Review, 8(1), 18-30.
Ali Kanso (1991) The Use of Advertising Agencies for Non-Domestic Markets: Decentralized Decisions and Localized Approaches, International Journal of Advertising, 10(2), 129-136.
Keillar, Bruce D., R. Stephen Parker, T. Bettina Cornwell (1998) “Using Advertising to Manage Customer Satisfaction in an International Market.” Journal of Global Marketing 12(1), 27-46.
Hendrick, Alice (2004), Advertising as Public Diplomacy: Attitude Change among International Audiences, Journal of Advertising Research, 44(3), 297-313.
Kim, Kwangmi K. (1995) “Spreading the Net: The Consolidation Process of Large Transnational Advertising Agencies in the 1980s and early 1990s,” International Journal of Advertising, 14(3).
Kirpalani, V. H., Michel Laroche, and Rene Darmon(1988) “Role of Headquarters’ Control by Multinationals in International Advertising Decisions,” International Journal of Advertising, 7, 323-333.
Kitchen, Philip J. and Colin Wheeler (1997) “Issues Influencing Marcoms in a Global Context,” Journal of Marketing Communications 3(4), 243-259.
Kustin, Richard A. and Terry Chambers (1999) “A Re-Examination of the Global Advertising Paradigm,” paper presented at the 1999 Society of Marketing Advances, Atlanta, Georgia, October 26-28.
Lee, Wei-Na and David K. Tse (1994) “Changing Media Consumption in a New Home: Acculturation Patterns among Hong Kong Immigrants to Canada,” Journal of Advertising 23(1), 57-70.
Liu, Scott C. (2004), “The Unintended Country-of-Origin Effects on Product Evaluation,” Proceedings of the Annual Conference of the 2004 American Academy of Advertising, Pat Rose (ed).
Lysonski, Steven and Richard W. Pollay (1990) Advertising Sexism Is Forgiven, but Not Forgotten: Cross-cultural Differences in Criticism and Purchase Boycott Intentions,” International Journal of Advertising, 9(4), 317-329.
Martendon, Rita (1989) “International Advertising in Cross-cultural Environments,” Journal of International Consumer Marketing, 2(1), 7-18.
Miracle, Gordon E. and Vittratorn Chirapravati (1995) “Cultural Influences on Leadership Style in Foreign-Based Advertising Agencies in Thailand,” in Charles Madden ed., Proceedings of the 1995 Conference of the American Academy of Advertising Annual.
Michell, Paul and Joel Bright (1995) “Multinational Headquarters Control of UK Subsidiaries’ Advertising Decisions,” International Journal of Advertising 14(3).
Moriarty, Sandra and Duncan, Thomas (1990) “Global Advertising: Issues and Practices,” Current Issues in Research in Advertising,” 13(1 & 2),313-341.
Nelson, Michelle R. and Hye-Jin Paek (2003) Exporting the “fun, fearless female”: Cosmopolitan Magazine as a Case Study of a Global Media Brand. Paper presented at Advertising Division, the Association for Education in Journalism and Mass Communication Annual Convention, Kansas City, Missouri, July 29-August 3.
Oh, Mi-Young and Jyotika Ramaprasad (2002) “Evaluatings Foreign Subsidiaries of MNCs: Halo Effect and Its Implications for International Public Relations,”
Proceedings of the 2002 American Academy of Advertising Annual Conference, Jacksonville, Florida.
Pang, Yigang and Bernd Schmitt (1996) “Language and Brand Attitudes: The Impact of Script and Sound Matching in Chinese and English,” Journal of Consumer Psychology, 5(3), 263-278.
Peebles, D. (1978) “Coordinating International Advertising,” Journal of Marketing, 42(10, 28-34.
_________ (1989) “Don’t Write Off Global Advertising: A Commentary,” International Marketing Review, 6(1), 73-8.
Pitcher, A. E. (1985) “The Role of Branding in International Advertising,” International Journal of Advertising, 4, 241-246.
Pollay, Richard W. (1988) “Quality of Life in the Padded Shell: Common Criticisms of Advertising’s Cultural Character and International Public Policies. Current Issues in Advertising Research,” 1988, 173-241.
_________ and Katherine Gallagher (1990) “Advertising and Cultural Values: Reflections in the Distorted Mirror,” International Journal of Advertising, 9, 359-372.
Penaloza, Lisa (1995) “Immigrant Consumers: Marketing and Public Policy Considerations in Global Economy,” Journal of Public Policy and Marketing, 14(1), 83-95.
Plummer, Joseph (1986) “The Role of Research in Multinational Advertising,” Journal of Advertising Research, 26(5), 11-15.
Reid, Leonard N., Ronald Lane, Leila S. Wenthe and Otto W. Smith (1985) “Creative Strategies in Highly Creative Domestic and International Television Advertising,” International Journal of Advertising 4(1), 11-18.
Ricks, David A., Jeffrey S. Arpan and Marily Y. Fu (1974), “Pitfalls in Advertising Overseas,” Journal of Advertising Reserach, 14(6), 47-51.
Rose, Gregory M., Victoria D. Bush and Lynn Kahle (1998), “The Influence of Family Communication Patterns on Parental Reactions Toward Advertising: A Cross-Cultural Examination,” Journal of Advertising, 27(4), 71-85.
Sanford, Douglas and Linda Maddox (1999) “Advertising Agency Management of Domestic and International Accounts,” International Marketing Review, 16 (6), 504-517.
Schleifer, S. and Dunn S. W. (1968) “Relative Effectiveness of Advertisements of Foreign and Domestic Origin,” Journal of Marketing Research, 5(3), 296-9.
Manfred Schwaiger, Carsten Rennhak, Charles R. Taylor and Hugh M. Cannon(2007), Can Comparative Advertising Be Effective in Germany? A Tale of Two Campaigns, Journal of Advertising Research, 47( 1), Mar 2007, 2-13.
Scholmer, Erika M., James M. McCullough, and Benjapon Sakkarapope (1994) “Determinants of Global Brand Images,” in 1994 American Marketing Association Summer Educators’ Conference Proceedings, 172-177.
Shamdasani, Prem N., May O. Lwin, and Elean Tao (1999) “Effectiveness of Translated Brand Names in Advertising: Chinese versus English Brand Names in Bilingual Context,” paper presented at the 1999 Society of Marketing Advances, Atlanta, Georgia, October 26-28.
Shao, Alan T. and Hill, John S. (1992) “Executing Transnational Advertising Campaigns: Do U.S. Agencies have the Overseas Talent?” Journal of Advertising Research, (Jan/Feb), 49-58.
Shao, Alan T. and John S. Hill (1994), “Global Television Advertising Restrictions: The Case of Socially Sensitive Products,” International Journal of Advertising, 13, 347-366.
Sheth, Jagdish N. (1978) “Strategies of Advertising Transferability in Multinational Marketing,” Current Issus and Research in Advertising, 131-141.
Shim, Wook Shim (2002) “Advertising Appeals and Culture: The Difference between Culturally Congruent and Cultural Deviant Individuals in Korea,” Paper presented at the Communication Theory and Methodology Division, Association for Education in Journalism and Mass Communication, Miami, Florida.
Soh, Hyeonjin and Pumsoon Park (2005), “The Image of Foreign Countries Representetd in U.S. Magazine Advertising,” Proceedings of the 2005 American Academy of Advertising Annual Conference, Houston, Texas.
Strauss, Bernd and Paul Mang (1999) “‘Culture Shocks’ in Inter-Cultural Service Encounters?” Journal of Services Marketing, 13(4/5), 329-346.
Tai, Susan H. C. (2004), “The Relationship of Cultural Values and Message Strategies in Service Advertising,” Marketing Intelligence and Planning, 22(4), 438-454.
West, Douglas C. (1996) “The Determinants and Consequences of Multinational Advertising Agencies,” International Journal of Advertising, 15(2), 128-139.
Wills, J. R. and John K. Ryans, Jr. (1976) An Analysis of Headquarter Executive Involvement in International Advertising,” European Journal of Marketing, 11, 577-584.
Unwin, Stephen J. F. (1974) How Culture Affects Advertising Expression and Communication Style,” Journal of Advertising 3(2), 24-27.
Verlegh, Peeter W. J.; Steenkamp, Jan-Benedict E. M.; Meulenberg, Matthew T. G.. (2005), “Country-of-origin effects in consumer processing of advertising claims,”:International Journal of Research in Marketing, 22(2), 127-140.
Yavas, Ugur (1997)”Dimensionality of Advertising Attitudes: Cross-National Insights,” Journal of Marketing Communications 3(3), 175-185
Yip, George S. and Tammy L. Madsen (1996) “Global Account Management: THE New Frontier in Relationship Marketing,” International Marketing Review, 13(3).
Yun, Tai Woong, Wei-Na Lee and Trina Sego (2002) “Direct and Indirect Use of Country of Origin in Advertisements,” Proceedings of the 2002 American Academy of Advertising Annual Conference, Jacksonville, Florida.
Zanpour, Fred, Veronica Campos, Joelle Catalano, Cypress Chang, Young Dae Cho, Renee Hoobyar, Shu-Fang Jiang, Man-Chi Lin; Stan Madrid, Holly Scheideler, and Susan Titus Osborn (1994) “Global Reach and Local Touch: Achieving Cultural Fitness in TV Advertising,” Journal of Advertising Research, 5, 35-63.
Zinkhan, George M. (1994) “International Advertising: A Research Agenda,” Journal of Advertising, 23(1),11-15.
Zhang, Y. and B. Gelb (1996) “Matching Ad Appeal to Culture: The Influence of Product Use Condition,” Journal of Advertising, 25(3), 29-46.

2. STANDARDIZATION/LOCALIZATION DEBATE

1. Agrawal, Madhu (1995)”Review of A 40-Year Debate in International Advertising: Practitioner and Academician Perspectives to the Standardization/Adaptation Issue.” International Marketing Review, 12(1).

2. Amine, Lyn S. (1994), “Global Marketing to Upscale Consumers,” in Global Marketing: Perspectives and Cases, Salah S. Hassan and Roger D. Blackwell eds., Orlando, Florida: The Dryden Press, 147-174.

3. Baalbaki, Imad B. and Naresh K. Malhotra (1995) Standardization versus Customization in International Marketing: An Investigation Using Bridging Conjoint Analysis,” Journal of the Academy of Marketing Science, 23(3), 182-194.

4. Cervellon, Marie-Cecile and Laurette Dube (1999), “Standardization from versus Cultural Adapation in Food Advertising: Insight from a Two-Culture Market,” International Journal of Advertising, 19(4), 429-447.

5. Chan, Allan K K. “Localization in international branding: a longitudinal comparison of the Chinese names of foreign brands in Hong Kong between 1987–1988 and 1994–1995 Journal of Marketing Communications, 3(2), 127-137.

6. _________ (1990) “Localization in International Branding: A Preliminary Investigation on Chinese Names of Foreign Brands in Hong Kong,” Journal of International Advertising, 9:81-91.

7. Chandra, Aruna, David Griffith and John Ryans (2002), “Advertising Standardization in India: U.S. Multinational Experience,” International Journal of Advertising, 21, 47-66.

8. 8.Cheon, Hongsik and Chang-Hoan Cho (2004), “Standardization vs. Localization: A Meta-Analytic Assessment,” Proceedings of the Annual Conference of the 2004 American Academy of Advertising, Pat Rose (ed).

9. Clark, Terry (1990) “International Marketing and National Character: A Review and Proposal for an Integrative Theory,” Journal of Marketing, October, 66-79.

10. Colvin, Michael, Roger Heeler and Jim Thorpe (1980), “Developing International Advertising Strategy,” Journal of Marketing, 44(4), 73-79.

11. Cutler, Bob D. (1995) “The Westernization of Asian Print Advertising,” Journal of International Consumer Marketing, 7(4), 23-37.

12. Donnelly, J., and J. Ryans (1969) “Standardized Global Advertising, A Call Yet Unanswered,” Journal of Marketing 33(2), 59-63.

13. Douglas, Susan and Wind, Yoram (1987) “The Myth of Globalization,” Columbia Journal of World Business, Winter, 19-29.

14. Fam, Kim Shyan and David S. Waller (2004), “Advertising Standardization vs. Customization: A Study of McDonald’s in Shanghai and Hong Kong,” Journal of Doing Business Across Borders, 3(2), 25-29.

15. Farley, J. (1986) “Are There Truly International Products-and Prime Prospects for Them?” Journal of Advertising Research 26(5), 17-20

16. Fatt, Arthur (1967) “The Danger of ‘Local’ International Advertising,” Journal of Marketing, 31(1), 60-62.

17. Ford, John B., Michael S. LaTour, Earl D. Honeycutt Jr., and Matthew Joseph (1994), Female Sex Role Portrayals in International Advertising: Should Advertisers Standardize in the Pacific Rim (Thailand, USA and New Zealand) ? American Business Review, 4, 12(2), 1-10.

18. Frazer, C. F. (1989) “Issues and Evidence in International Advertising,” Current Issues and Research in Advertising, 12(1), 75-90.

19. Friedmann, Roberto (1986) “Psychological Meaning of Products: A Simplification of the Standardization vs. Adaptation Debate,” Columbia Journal of World Business, 21 (Summer), 97-104.

20. Frith, Katherine T. & Michael Frith (1989)”Western Advertising and Eastern Culture: The Confrontation in South East Asia,” Current Issues and Research in Advertising, 12(1),63-74.

21. Green, Robert T., William H. Cunningham and Isabella C. M. Cunningham (1975), “The Effectiveness of Standardized Global Advertising,” Journal of Advertising 4(3), 25-29.

22. Griffith, David A. and Aruna Chandra (2002) “Advertising Standardization in India: US Multinational Experience,” International Journal of Advertising, 21(1).

23. Grunert, K. G.., S. C. Grunet, & S. E. Beatty (1989) “Cross-Cultural Research on Consumer Values,” Marketing and Research Today, February, 30-39.

24. Ha, Louisa (1995) “Beyond Globalization and Localization: Two Regional Approaches to International Advertising in Asia,” Proceedings of the 1994 American Marketing Association Summer Educators’ Conference, Washington, D.C.

25. Harris, Greg and Suleiman Attour (2003) “The International Advertising Practices of Multinational Companies: A Content Analysis Study,” European Journal of Marketing, 37(1/2), 154-168.

26. Harris, Greg (1994) “International Advertising Standardization: What Do the Multinationals Actually Standardize?” Journal of International Marketing, 2(4).

27. _____(1984) “The Globalization of Advertising,” International Journal of Advertising, 3(3), 223-234.

28. Harvey, Michael G. (1993) “Point of View: A Model to Determine Standardization of the Advertising Process in International Markets,” Journal of Advertising Research, July/August, 57-64.

29. Hassan, Salah S. and Lee Prevel Katsanis (1994) “Global Marketing Segmentation Strategies and Trends,” in Globalization of Consumer Markets: Structures and Strategies, Salah S. Hassan and Erdener Kaynak eds., NY: International Business Press, 47-62.

30. Hite, Robert and Cynthia Fraser (1988) “International Advertising Strategies of Multinational Corporations,” Journal of Advertising Research, August/September, 9-17.

31. Hornik, Jacob (1980) “Comparative Evaluation of International vs. National Advertising Strategies,” Columbia Journal of World Business 15(1), 36-45.

32. Hudson, S. C.L. Hung and L. Bradley (2002), “Cross-National Standardization of Advertisements: A Study of the Effectiveness of TV ads targeted at Chinese Canadians in Canada,” International Journal of Advertising, 21(3), 345-366.

33. Hsieh, Ming H. (2002) “Identifying Brand Image Dimensionality and Measuring the Degree of Brand Globalization: A Cross-National Study,” Journal of International Marketing 10(2), 46-67.

34. James, William and John Hill (1991) “International Advertising Manager: To Adapt or Not to Adapt,” Journal of Marketing 31(3), 65-71.

35. Jeong, Jaeseok, Marye Tharp, and Huhn Choi (2002), “Exploring the Missing Point of View in Internaitonal Advertising Management: Local Managers in Global Advertising Agencies,” International Journal of Advertising, 21 (30), 293-321.

36. Ji, Mindy F. and James U. McNeal (2001), “How Chinese Children’s Commercials Differ from Those of the United States: A Content Analysis,” Journal of Advertising, 30(3), 79-92.

37. Kanso, Ali and Philip Kitchen (2004) Marketing Consumer Services Internationally: Localisation and Standardisation Revisited, Marketing Intelligence and Planning, Volume 22(2), 201-215.

38. Kanso, Ali (1992) “International Advertising Strategies: Global Commitment to Local Vision, Journal of Advertising Research, (Jan/Feb),10-14.

39. Kanso, Ali and R. A. Nelson (2002), “Advertising Localization overshadows Standardization,” Journal of Advertising Research, 42 (Jan/Feb), 79-88.

40. Killough, J. (1978) “Improved Payoffs from Transnational Advertising,” Harvard Business Review 56 (4), 102-14.

41. Klein, Peter R. (1991) “Global Advertising: Does Research Find a Cross-cultural Effect?” Applied Marketing Research 31 (Spring/Summer), 17-26.

42. Klippel, R. E. and R. J. Boewadt (1974) “Attitude Measurement as a Determinant of Standardization of Multinational Advertising,” Journal of International Business Studies, 5(1), 39-50

43. Krishna,Vijay, Reuyling Chuang and Catherine Axinn (1997)”Global Vs Local Advertising,” Gazette, 59(3), 223-234.

44. Levitt, Theodore (1983) “The Globalization of Markets,” Harvard Business Review, 61(May/June), 91-201.

45. ______ (1988), “The Pluralization of Consumption,” Harvard Business Review, (May/June), 7-8.

46. Marquez, F. T. (1979) “Cross-cultural Research: A Decision Factor in Standardized Versus Non-Standardized Global Advertising,” Gazette 25(3), 150-162.

47. McCullough, Wayne R. (1996) “Global Advertising Which Acts Locally: The IBM Subtitles Campaign,” Journal of Advertising Research, 36(3), 1-15.

48. Medina, Jose F. and Mike F. Duffy (1998), “Standardization vs. Globalization: A New Perspective on Brand Strategies,” Journal of Product and Brand Managemetn, 7(3), 223-243.

49. Mueller, Barbara (1989) “Degrees of Globalization: Analysis of the Standardization of Message Elements in Multinational Advertising,” Current Issues and Research in Advertising, 12 (1 & 2), 119-134.

50. Neelankavil, James P.(1995),”Use of Foreign Language and Models in Print Ads in East Asian Countries: A Logit Modeling Approach,” European Journal of Marketing, 29(4), 24-35.

51. Nevett, Terence and G. Porter (1996) “Perspectives on Advertising from the Geographical Literature: A Critical Review,” International Journal of Advertising 15(4), 373-382.

52. Okazaki, Shintaro, Charles R. Taylor & Shaoming Zou (2006), Advertising Standardizations Positive Impact on the Bottom Line,Journal of Advertisign, 35(3), 17-33.

53. Onkvisit, Sak and John J. Shaw (1983)”Identifying Marketing Attributes Necessary for Standardized International Advertising,” Mid-Atlantic Journal of Business, 22 (Winter), 43-57.

54. ___________ and __________(1987) Standardized International Advertising: A Review and Critical Evaluation of the Theoretical and Empirical Evidence.” Columbia Journal of World Business, Fall, 43-55.

55. ___________ and __________(1990) “Global Advertising: Revolution or Myopia?” Journal of International Consumer Marketing, 2(3), 97-112.

56. Pae, Jae. H., Saeed Samiee and Susan Tai (2002) “Global Advertising Strategy: The Moderating Role of Brand Familiarity and Execution Style,” International Marketing Review, 19(2/3), 176-189.

57. Papavassiliou,Nikolaos and Vlasis Stathakopoulos (1997)”Standardization versus adaptation of international advertising strategies: Towards a Framework,” European Journal of Marketing, 31(7),504-527

58. Peebles, D., J. K. Ryans and I. R. Vernon (1977) “A New Perspective on Advertising Standardization,” European Journal of Marketing, 11, 567-576.

59. ___________ , ____________ and ________ (1978) “Coordinating International Advertising: A Programmed Management Approach that Cuts Through the Standardized vs. Localized Debate,” Journal of Marketing, 42(1), 28-34.

60. Petty, Ross D. (1997) “Advertising Law in the United States and European Union,” Journal of Public Policy and Marketing 16(1), 2-13.

61. Punyapiroje, Chompunuch, Mariea Grubbs Hoy and Margaret Morrison (1998) Adver-Thai-sing Standardization: Can A U.S. Study of Sex Role Portrayals Transcend Cultural Boundaries?” Paper presented at the Advertising Division, the Association for Education in Journalism and Mass Communication, Baltimore, Maryland, August 2-5.

62. Raymond, Mary Anne and Jong Won Lim (2002), Creating A Positive Brand Image With A Local Adaptation Advertising Strategy: The Hyundai Santa Fe,Advances in International Marketing, 12, 101-29.

63. Rosen, Barry N., Boddewyn, Jean J. and Louis, Ernst A. Louis (1988) “Participation by US Agencies in International Brand Advertising: An Empirical Study,” Journal of Advertising,17(4):14-22.

64. Roostal, I. (1963) “Standardization of Advertising for Western Europe,” Journal of Marketing, 27(4), 15-20

65. Roth, Martin S. (1992) “Depth Versus Breadth Strategies for Global Brand Image Management,” Journal of Advertising, 21(2), 25-36.

66. 61.__________ (1995) “Effects of Global Marketing Conditions on Brand Image Customization and Brand Performance,” Journal of Advertising 24(4): 55-75.

67. Rustogi, Paul J. Hensel, and Wilhem P. Burgers (1996) “The Link between Personal Values and Advertising Appeals: Cross-cultural Barriers to Standardized Global Advertising,” Journal of Euromarketing, 5(4), 57-79

68. Ryans, John K. Jr. and David G. Katz (1987) “Advertising Standardization: A Reexamination,” International Journal of Advertising, 6, 145-158.

69. Samiee, Saeed, Insik Jeong, Jae Hyeon Pai and Susan Tai (2003), Advertising standardization in multinational corporations: The subsidiary perspective, Journal of Business Research, 56 (8), 613-27.

70. Sandler, Dennis M. and David Shani (1992) “Brand Globally But Advertise Locally? An Empirical Investigation,” International Marketing Review, 9(3), 18-32.

71. Shao, Alan T. (1993), “Standardized Advertising Campaigns: Impediments Encountered by European Agencies,” Journal of Promotion Management, 1(4), 37-52.

72. _______ and David S. Waller (1993) “Advertising Standardization in the Asia Pacific Region: What Stands in the Way?” Asia Pacific Journal of Marketing and Logistics, 5(3), 43-55.

73. Shoham, Aviv (1996) Effectiveness of Standardized and Adapted Television Advertising: An International Field Study Approach.” Journal of International Consumer Marketing 9 (1).

74. Sorenson, R. Z. and U. e. Wichmann (1975) “How Multinationals View Standardization,” Harvard Business Review, 53, 38-43.

75. Sriram, V. and P. Gopalakrishna, P. (1991) “Can Advertising be Standardized among Similar Countries,” International Journal of Advertising, 10, 137-149.

76. Synodinos, Nicolasos E., Charles F. Kedown and Laurence W. Jacobs (1989) “Transnational Advertiisng Practices: A Survey of Leading Brand Advertisers in Fifteen Countries,” Journal of Advertising Research, (April/May), 43-50.

77. Tai, Susan H.C. (1998), Factors Affecting Advertising Approach in Asia, Journal of Current Issues & Research in Advertising, 20(1), 33-46.

78. Taylor, Charles and Chad Johnson (2002), “Standardized vs. Specialized International Advertising Campaigns: What We Have Learned from Academic Reserach in the 1990s,” Advances in International Marketing, 12, 45-66

79. Taylor, Charles and Shintaro Okazaki (2006), “Who Standardizes Advertising More Frequently and WHy Do They Do so? A Comparison of US and Japanese Subsidiaries’ Advertising Practices in the European Union,” Journal of International Marketing, 14(1) 98-120.

80. Theodosiou, Marios and Leonidas C. Donidou (2003), “Standardization versus Adaptation of International Marketing Strategy: AN Integrative Assessment of Empirical Research,” International Business Review, 12(2), 141-171.

81. Unnava, H. Rao, Roger D. Blackwell, Curtis P. Haugtvedt, Amy S. Mobley (1994), “Communications in Global Markets,” in Global Marketing: Perspectives and Cases, Salah S. Hassan and Roger D. Blackwell eds., Orlando, Florida: The Dryden Press, 253- 271.

82. Van Mesdag, Martin (2000), “Culture-Sensitive Adaptation or Global Standardization – The Duration-of-Usage Hypothesis,” International Marketing Review, 17(1), 74-84.

83. Vardar, N. and S. J. Paliwoda (1993) “Successful International Advertising Campaigns and the ‘Mirroring Effect’ between MNC’s and their agencies,” Journal of Euromarketing 2(4), 45-66.

84. Vincze, Julian W. and Jane S. McNeill (1994) “The Impact of the European Community’s 1992 Initiatives on Global Advertising,” in Global Marketing: Perspectives and Cases, Salah . Hassan and Roger D. Blackwell eds., Orlando, Florida: The Dryden Press, 272-294.

85. Whitelock, Jeryl and Djamila Chung (1989) “Cross-cultural Advertising: An Empirical Study,” International Journal of Advertising 8(3), 291-310.

86. Wotruba, Thomas R. (1997) “Industry Self-Regulation: A Review and Extension to a Global Setting,” Journal of Public Policy and Marketing 16(1), 38-

87. Zaichowsky, Judith L. and Sood, James H. (1988) “A Global Look at Consumer Involvement and Use of Products,” International Marketing Review, 6(1), 20-34.

88. Zandpour, F., K.R. Harich (1996) “Think and Feel Country Clusters: A New Approach to International Advertising Standardization,” International Journal of Advertising, 15(4), 325-344.

INTERNATIONAL INTERNET ADVERTISING

Cho, Chang-Hoan, and Honsik John Cheon (2005), “Cross-Cultural Comparisons of Interactivity on Corporate Web Sites,” Journal of Advertsing, 34(2), 99-115.

Fink, Dieter and Ricky Laupase (2000) Perceptions of Web site design characteristics: A Malaysian/Australian Comparison,” Internet Research, 10(1), 44-55.

Gong, Wen and Lynda M. Maddox (2001) “Measuring Web Advertising Effectiveness in China: An Empirical Investigation,” in Marilyn S. Roberts and Robert L. King (Eds.) International Conference Proceedings of the American Academy of Advertising, 2001 Asia-Pacific Conference, American Academy of Advertising, pp. 84.

Han, Bong H. and David Manry (2004), The value-relevance of R&D and advertising expenditures: Evidence from Korea, International Journal of Accounting, 39(2), 155-174.

Han, Kyoo-Hoon and Glen T. Cameron (2001) “The Impact of Cultural Distance and Linguistic Difference on the Standardization of Global Corporate Communications through the World Wide Web: A Content Analysis of the US Global Brands’ International Web Pages. Paper presented at the AEJMC Annual Convention, Washington, D.C.

5. Ju-Pak, Kuen-Hee (1999), “Content Comparison of Web Advertising: A Cross-National Comparison,” International Journal of Advertising, 18(2), 207-231.

6. Kim, Kyung Hoon, Jin Yong Park, Dong Yul Kim, and Hak Il Moon (2001) “Internet User Lifestyle: Its Impact on the Effectiveness of Internet Advertising in Korea,” paper presented at the 2001 American Academy of Advertising Annual Conference, March 29-April 1, Salt Lake City, Utah.

7. Ko, Hanjun, Sung Wook Shim, Jaemin Jung and Joo Young Kim (2002) “Cross-Cultural Differences in Perceived Risk of Online Shopping,” Paper presented at the Communication Technology and Policy Division, the Association for Education in Journalism and Mass Communication Annual Convention, Aug 6-10, Miami, Florida.

8. Kuo, Cheng, Vincent Huang and Hairong Li (2000) “A Niche Analysis of teh Web, Catalogs and Retail Stores: A Case in Taiwan,” Paper presented at the Advertising Division, Association for Education in Journalism and Mass Communication Annual Conventon, July 7-12, Phoenix, Arizona.

10. Lee, Jung-Gyo and Joae Jin Park (2004), Consequences of commercial Web Presence: An Exploratory Study of South Korean Business Websites,” International Journal of Advertising, 23(2), 253-276.

11. Lee, Mira and Kenneth Doyle (2002) “Culture and Web Advertising Effectiveness: Cross-Cultural Comparison of the U.S. and Korea,” Proceedings of the 2002 American Academy of Advertising Annual Conference, Jacksonville, Florida.

12. MacMillan, Sally J., Jang-SunHwang and Guiohk Lee (2003), Effects of Structural and Perceptual Factors on Attitudes toward the Website (Korea), Journal of Advertising Research, 43(4), 400-410.

13. Oh, Kyu-Won, Chang-Hoan Cho and John Leckenby (1999) “A Comparative Analysis of Korean and U.S. Web Advertising,” paper presented at the 1999 American Academy of Advertising Annual Conference, Albequque, New Mexico.

2. Okazaki, Shintaro (2005), “Searching the Web for Global Brands: How do American Brands Standardize Their Websites in Europe?” European Journal of Marketing, 39(1/2), 87-109.

14. Patwardhan, Padmini, & Jyotika Ramaprasad. (2003) From Information Retrieval to Actual Purchase: A Path Analysis of the Online Purchase Decision Making Process Among US and Indian Consumers. Advertising Division, AEJMC convention, Kansas City, MO, July-August, 2003.

15. Pashupati, Kartik and Jeng Hoon Lee (2002) “If your newspaper builds a website, Will the Advertisers Come? A Cross-National Comparison of Web Banner Ads in Indian and Korean Online Newspapers,” Proceedings of the 2002 American Academy of Advertising Annual Conference, Jacksonville, Florida.

16. Pashupati, Kartik and Pushkala Raman (1999) “Web Banner Ads on India’s Online Newspapers: Who’s Talking to Whom?” paper presented at the 1999 American Academy of Advertising Annual Conference, Albequque, New Mexico.

17. Pashupati, Kartik and Jeng Hoon Lee (2003), “Web banner ads in online newspapers: A cross-national comparison of India and Korea,” International Journal of Advertising, 22 (4), 531-35.

18. Quelch, J.A. and L. R. Klein (1996) “The Internet and International Marketing,” Sloan Management Review 38 (Spring), 60-75.

19. Roberts, M. S. and H. Ko (2001), “Global Interactive Advertising: Defining What We Mean and Using What We Have Learned,” Journal of Interactive Advertsing, 1(2) Online: http://www.jiad.org/vol1/no2/roberts/index.html

20. Shij, Tai Dai and Francis Piron (2002), “Ad Agencies and Advertisers’ Perception of Internet Advertising (Singapore),” International Journal of Advertising, 21(3), 381-397.

21. Vijayasri, Vandana (2000) “Global 500 Companies’ Outreach to Worldwide Consumers Online: A Content Analysis of Corporate Web Sites to Evaluate Organizational and Intercultural Communications,” Paper presented at the Communication Technology and Policy Division, Association for Education in Journalism and Mass Communication Annual Conventon, July 7-12, Phoenix, Arizona.

22. Vishwanth, Arun (2002) “Global Internet Diffusion: A Cross-National Study,” Paper presented at the International Communication Division, the Association for Education in Journalism and Mass Communication Annual Convention, Aug 6-10, Miami, Florida.

23. Wheeler, Deborah L. (2001) The Internet and Public Culture in Kuwait, Gazette 63(2), 187-202.

24. Yang, Kenneth C. C. (2001)”Taiwanese Internet Users’ Attitudes towards and beliefs about Internet Advertising,” paper presented at the 2001 American Academy of Advertising Annual Conference, March 29-April 1, Salt Lake City, Utah.

3. 24.________ (2001) “Advertising Practitioners’ Attitudes towards Internet Advertising in Taiwan,” in Marilyn S. Roberts and Robert L. King (Eds.) International Conference Proceedings of the American Academy of Advertising, 2001 Asia-Pacific Conference, American Academy of Advertising, pp. 76-83.

25. Yoon, Sung-Joon (2001), What Makes the Internet a Choice of Advertising Medium (Korea)? Electronic Markets, 11(3), 155-163.

INTERNATIONAL ADVERTISING EDUCATION

1.Bottomley, F. David and Marieke K. de Mooij (1995), “Testing Knowledge and Insight in International Advertising: The IAA Diploma in International Advertising,” International Journal of Advertising, 14(1), 79-92.

2.Dunn, S. Watson (1994) “Early Days of International Advertising Education in the U.S.,” Journal of Advertising, 23(1), 111-116.

3.Ha, Louisa and Dennis Ding (1998) “Advertising Education in China: Old U.S. Wine in New Chinese Bottles?” Proceedings of the 1998 American Academy of Advertising Conference, Darrel Mueling ed.,Washington State University, 139-146.

4.Kerr, Gayle F. and Charles Patti (1999) “Advertising Education in Australia: Historical Precedents and Future Challenges,” paper presented at the 1999 American Academy of Advertising Annual Conference, Albequque, New Mexico.

5.Lee, Wei-Na, Chia-Lin Chen and Helen Katz (1997) “International Advertising Education in the United States: A Preliminary Study and Evaluation,” International Journal of Advertising, 16, 1-26.

6.Lee, Wei-Na, Crrie La Ferle, Alex Wang and Amber Wenling Chen (2001) “Advertising Education in Taiwan: An Assessment by Taiwanese Advertising Practitioners,” in Marilyn S. Roberts and Robert L. King (Eds.) International Conference Proceedings of the American Academy of Advertising, 2001 Asia-Pacific Conference, American Academy of Advertising, pp. 126-134.

7.Wu, Guohua, Carrie La ferle, Wei-Na Lee (2000) “Advertising Education in China: What Do the Professionals Think?” International Journal of Advertising, 19(1),95-116.

INTERNATIONAL ADVERTISING REGULATIONS

1.Boddewyn, Jean J. (1982), “Advertising Regulation in the 1980s: The Underlying Global Forces,” Journal of Marketing, 46, 27-35.

2.___________ (1985), “Advertising Self-Regulation: Private Government and Agent of Public Policy,” Journal of Public Policy and Marketing, 4, 129-141.

3.___________ (1988), “The One and Many Worlds of Advertising, Regulatory Obstacles and Opportunities,” International Journal of Advertising, 7, 11-6.

4.___________ (1991), “Sex and Decency Issues in Advertising: General and International Dimensions,” Business Horizons, 34(5), 13-22.

5.Chadwick, James (1997), Navigating through China’s new advertising law: the role of marketing research, International Journal of Advertising, 16(4), p284-95.

6.Cunningham, Anne (2000) “Advertising Self-Regulation in a Broader Context: An Examination of the European Union’s Regulatory Environment,” Journal of Promotion Management, 5(2), 61-83.

7.Geer, Thomas V. and Paul R. Thompson (1985), “Development of Standardized and Harmonized Advertising Regulation in the European Economic Community,” Journal of Advertising, 14(2), 23-33.

8.Ha, Louisa (1996) “Concerns over Advertising Practices in a Developing Country: An Examination of China’s New Advertising Regulations,” International Journal of Advertising, 15(2), 91-102.

9.Harker, Debra (1998) “Achieving Acceptable Advertising: An Analysis of Advertising Regulations in Five Countries,” International Marketing Review, 15(2), 101-118.

10.Hoek, Janet and Robert Parks (2000), “Tobacco Promotion Restrictions – An International Regulatory Impasse,” International Marketing Review, 17(3), 216-228.

11.Huang, Jen-Hung and Juei-Fu Hou (1987) “The Effects of Regulations on the Level of Information Content of Television Advertising: A Comparison of Three Nations,” in AMA Educators’ Proceedings, S. Douglas et al. eds., Chicago: American Marketing Association, 93-96.

12.Jone, Sandra C. and Robert J. Donovan (2002), “Self-Regulation of Alcohol Advertising: Is It working for Australia?” Journal of Public Affairs, 2(3), 153-165.

13.Lan, Luh Luh and May O. Lwin (1999) “Electronic Commerce Intiatives in Southeast Asia: A Policy Perspective,” paper presented at the 1999 Society of Marketing Advances, Atlanta, Georgia, October 26-28.

14.Miracle, Gordon E. and Terence Nevett (1987) “Comparison of Advertising Self-Regulations in the UK and the USA,” Current Issues and Research in Advertising 10(1), 61-80.

15.Preston, Chris (2000) “Are Children Seeing Through ITC Advertising Regulations (United Kingdom)?” International Journal of Advertising, 19(1), 117-136.

16.Petty, Ross (1996) “The Law of Misleading Advertising: An Examination of the Differences Between Common and Civil Law Countries,” International Journal of Advertising, 15(1), 33-47.

17.Petty, Ross and Paul M. Spink (1995) “Comparative Advertising Law in the European Community: Will the Proposed Directive Harmonize Across the Atlantic?” Journal of Public Policy and Marketing, 14(2), 310-317.

18.Shao, Alan T. and John S. Hill (1994), “Global Television Advertising Restrictions: The Case of Socially Sensitive Products,” International Journal of Advertising, 13, 347-366.

19.Taylor, Charles R. and Mary Anne Raymond (2000), “An Analysis of Product Category Restrictions in Advertising in Four Major East Asian Markets (Japan, Korean, China, Taiwan),” International Marketing Review, 17(3), 287-296.

20.White, Candance, Ronald E. Taylor,and CLAP Eventi & Communicazione (2004), “Inside the IAP: A Qualitative Analysi of Italian Advertising Self-Regulation,” Proceedings of the Annual Conference of the 2004 American Academy of Advertising, Pat Rose (ed).

21.Young, D. J. and J. P. Nelson (2001) “Do Advertising Bans Work? An International Comparison,” International Journal of Advertising, 20(3).

ADVERTISING IN SPECIFIC COUNTRY

Asia (regional)

1.Advertising Association (1998) “Asian Adspend: A Review of Its Development and Future Prospects,” International Journal of Advertising, 17(2), 255-262.

2.Ha, Louisa (1997) “Limitations and Strength of Pan-Asian Advertising Media: A Review for International Advertisers,” International Journal of Advertising, 16(2), 148-163.

3.Huff, Leonard C. and Dana L. Alden (1998) “An Investigatio nof Consumer Responses to Sales Promotions in Developing Markets: A Three Country Analysis (Taiwan, Thailand, and Malaysia),” Journal of Advertising Reserach, May/June, 47-56.

4.Onkvisit, Sak and John J. Shaw (1985) “A View of Marketing and Advertising Practices in Asia and Its Meaning for Marketing Managers,” Journal of Consumer Marketing, 2(Spring), 5-17.

5.Prendergast, G., West, D. , and L. Lam (2002), “Role Portrayal In Advertising and Editorial Content, and Eating Disorders: An Asian Perspective,” International Journal of Advertising, 21(2), 237-258.

6.Robinson, C. (1996) “Asian Culture: The Marketing Consequences,” Journal of the Market Research Society, 38(1), 55-66.

7.Sternquist, Brenda, Sang-Eun Byun, Byoungho Jin (2003), “The Dimensionality of Price Perceptions: A Cross-Cultural Comparison of Asian Consumers,” The International Review of Retail, Distribution and Consumer Research 14(1), 83-100.

8.Tai, Susan H. C. (1997) “Advertising in Asia: Localize or Regionalize?” International Journal of Advertising 16(1), 48-61.

9.Tarn, David D. C. (2001), “Measuring Female Role Portrayals in Asian Advertising: Taxonomy an Comparative Study between Japan and Taiwan,” Journal of Promotion Management, 7(1/2), 91-115.

10.Thomas, Amos Owen (1998) “Transnational Satellite Television and Advertising in South East Asia,” Journal of Marketing Communications, 221-236.

GREATER CHINA

1.Anderson, M. H. (1981) “China’s ‘Great Leap’ toward Madison Avenue,” Journal of Communication, 31, 10-22.

2.Yoon, Doyle and Fritz Cropp (1999) “Cultural Differences in Internet Advertising: A Content Analysis of Internet Advertising between the United States and Korea,” paper presented at the 1999 American Academy of Advertising Annual Conference, Albequque, New Mexico.

3.Ang, Swee Hoon Effects of Metaphoric Advertising among Mainland Chinese Consumers, Journal of Marketing Communications, 8, 179-188.

4.Chadwick, James (1997), Navigating through China’s new advertising law: the role of marketing research, International Journal of Advertising, 16(4), p284-95.

5.Chan, Allan K. K. (1997) “Localization in International Branding: A Longitudinal Comparison of the Chinese Names of Foreign Brands in Hong Kong between 1987-1988 and 1994-1995,” Journal of Marketing Communications, 3(2), 127-137.

6.Chan, Chi-Fai (1991), The Anti-smoking Advertising Campaign in Hong Kong: Communication and Attitudinal Perspectives, International Journal of Advertising, 10(4), 349-58.

Chan, Kara and F. Chan (2005), “Information content of Chinas TV advertising: An update,” Asian Journal of Communication, 15(1), 1-15
Chan, Kara (2004), “Material world: attitudes towards toys in China,” Young Consumers, 6(1), 54-65.
Chan, Kara and McNeal, J. (2004) Chinese childrens attitudes toward television advertising: Trust and liking, International Journal of Advertising, 23(3), 337-359
Chan, Kara and McNeal, J. (2004) Childrens understanding of television advertising: A revisit in the Chinese context, Journal of Genetic Psychology, 165(1), 28-36.
Chan, Kara and McNeal, J. (2003) Parent-child communications about consumption and advertising in China, Journal of Consumer Marketing, 20(4), 317-332.
Chan, Kara and McNeal, J. (2003) Parental concern about television viewing and childrens advertising in Mainland China, International Journal of Public Opinion Research, 15(2), 151-166.
Chan, Kara (2003), “Materialism among Chinese children in Hong Kong,” International Journal of Advertising and Marketing to Children, 4(4), 47-61.

Chan, Kara and Hong Cheng (2002) “One Country: Two Systems: Cultural Values Reflected in Chinese and Hong Kong Television Commercials,” Gazette, 64(4), 383-398.
Chan, Kara and J. McNeal (2002) “Children’s perceptions of television advertising in urban China,” International Journal of Advertising and Marketing to Children, 3(3), 69-79.

16.Chan, Kara, J. McNeal and F. Chan (2002) “Children’s response to television advertising in China,” International Journal of Advertising and Marketing to Children, 3(5).

17.Chan, Kara (2000) “Hong Kong Children’s Understanding of Television Advertising,” Journal of Marketing Communications, 6(1), 37-52.

18.Chan, Kara, K. (1999) “Cultural Values in HK Print Advertising,” International Journal of Advertising, 18(4), 537-554.

19.Chan, Kara K. (1999) “Predicting Green Purchase Intention of Hong Kong Consumers,” paper presented at the 1999 American Academy of Advertising Annual Conference, Albequque, New Mexico.

20.Chan, Kara (1998) “Chinese Consumers’ Medical Decisions and Attitudes toward Pharmaceutical Advertising,” Journal of International Consumer Marketing, 10(4), 49-68.

21.Chan, Kara K. and Louisa Ha (1997) “Consumption of OTC Drugs and Attitudes toward OTC Drug Advertising: A Comparative Study between Hong Kong and the United States,” in Proceedings of the 1997 American Academy of Advertising, Carole Macklin eds., 204-212.

22.Chan, Kara K. (1997) “Cultural Values in Hong Kong Advertising,” paper presented at the 3rd Annual Conference of the D. C. Lam Institute for East West Studies, Baptist University, Hong Kong, 1997.

23.Chan, Kara K. (1996) “Chinese Viewers’ Perception of Information and Emotional Advertising,” International Journal of Advertising, 15(2), 152-166.

24.Chan, Kara K. (1995) “Information Content of Television Advertising in China” International Journal of Advertising, 14(4), 365-373.

25.Chan, Kara K. (1995) “Illegal Pharmaceutical Advertising in China,” Gazette 56, 73-79.

26.Chang, Chingching (1998) “Intermedia Advertising Agenda Setting in the 1996 Presidential Election in Taiwan,” Paper presented at the American Academy of Advertising Annual Conference, Lexington, Kentucky, March 27-29.

27.________(2003), “Party Bias in Political-Advertising Processing Results from an Experiment Involving the 1998 Taipei Mayoral Election,” Journal of Advertising, 32(2), 55-68.

28.

29._______ (2004), “Cultural Differences Regarding Masculinity/Feminity on the Effectiveness of Image Ad Appeals and Utilitarian Ad Appeals,” Proceedings of the Annual Conference of the 2004 American Academy of Advertising, Pat Rose (ed).

30.Chen, Q. and W. D. Wells (1998) “The Wisdom of Sages: A Strategic Advertising and Marketing Model that Combines Sun Tsu and Confucius,” Asian Journal of Communication, 8, 168-193.

31.Chen, Y. (1993), “Marketing China after Tiananmen: Marketing mix as applied to the promotion of international tourism,” Asian Journal of Communication, 3, 75-93.

32.Cheng, Chao Ze (1991) “Communication Techniques in China’s Planned Birth Campaigns,” Gazette 48(1), 31-54.

Cheng, Hong and Guofang Wan (2005), “‘Holdiing Up Half of the Ground’? Gender Protrayal in Subway Advertisements in China,” Proceedings of the 2005 American Academy of Advertising Annual Conference, Houston, Texas.

34.Cheng, Hong (1994) “Reflections of Cultural Values: A Content Analysis of Chinese Magazine Advertisements from 1982 and 1992,” International Journal of Advertising, 13, 167-183.

35.______ (1997) “Holding up Half of the Sky? A Socio-Cultural Comparison of Gender-Role Portrayals in Chinese and U.S. Advertising,” International Journal of Advertising, 16, 259-319.

36.____ and John C. Schweitzer (1996) “Cultural Values Reflected in Chinese and U.S. Television Commercials,” Journal of Advertising Research, 36(3), 27-46.

37.____ and Katherine T. Frith (1996) “Foreign Advertising Agencies in China,” Media Asia 23(1), 34-41.

38.Cheng, Y. M. (1998) “Gender Representation adn Postmodernism in Hong Kong Advertisements,” in D. R. Heisey and W. Wong (Eds.) Communication and Culture: Chian and the World Entering the 21st Century, Amsterdam: Rodopi B. V., 103-135.

39.Cheng, Hong and Kara Chan(2001)”Public Service Advertising in China: Social Marketing in the Making,” in Marilyn S. Roberts and Robert L. King (Eds.) International Conference Proceedings of the American Academy of Advertising, 2001 Asia-Pacific Conference, American Academy of Advertising, pp.119-125.

40.Chern, David S. (1997), “The Westernization of Prime-Time TV Commercials in Taiwan,” paper presented at the 3rd Annual Conference of the D. C. Lam Institute for East West Studies, Baptist University, Hong Kong, 1997.

41.Chiang, C. Y., W. Martin, and W. N. Lee (1999) “A Comparative Content Analysis of Advertsiing Age’s Coverage of New Media Technology in Taiwan and the United States,” International Communication Bulletin, 34, 14-19.

42.Chiou, Jyh-Shen (2002), “The Effects of Different Advertising Message Appeals in the Eastern Emerging Society using Taiwan TV commercials as an Example,” International Journal of Advertising, 27(2), 217-236.

43.Chu, James (1982) “Advertising in China: Its Policy, Practice and Evolution,” Journalism Quarterly, 59(1), 40-45.

44.Chung, Hwiman and Bong-Jun Ha (2004), “Sex Role Portrayals in Magazine Advertisements: A Cross-Cultural Comparison,” Proceedings of the Annual Conference of the 2004 American Academy of Advertising, Pat Rose (ed).

45.Cragin, J. P., Y. K. Kwan, and Y. N. Ho (1984) “Social Ethics and the Emergence of Advertising in China. Journal of Business Ethics 3(2), May, 91-94.

46.Cui, Geng and Qiming Liu (2000) “Regional Market Segments of China: Opportunities and Barriers in a Big Emerging Market,” Journal of Consumer Marketing, 17(1), 55-72.

47.Czepiec, H. (1993) “Promoting industrial goods in China: Identifying the key appeals” International Journal of Advertising, 13, 257-264.

48.Deng, Shengliang and Jing Zhao (1995), Evolution and Evaluation of Export Advertising in China, Journal of Business and Industrial Marketing, 10(5), 38-49.

49.Erevelles, Sunil, Fred Morgan, Ilkim Buke et. al. (2002), “Advertising Strategy in China: An Analysis of Cultural and Regulatory Factors,” Journal of International Consumer Marketing, 15(1), 91-123.

50.Everett, Andre M. and Yim-Yu Wong (2002), Capitalist Promotion Meets Communist Regulation: Advertising Agencies and the Media in China, Business Forum, 24(3 /4), 45-49.

51.Ewing, Michael T., Julie Napoli, Leyland F. Pitt & Alistair Watts (2002), “On the Renaissance of Chinese Brands,” International Journal of Advertising 21(2), 197-216.

52.Fam, Kim-Shyan and David S. Waller (2004), Ad likeability and brand recall in Asia: A cross-cultural study, Journal of Brand Management, 12(2), 93-105.

53.Fang, Yangang (1997), “International Study on Advertising Message Comprehension,” paper presented at the 3rd Annual Conference of the D. C. Lam Institute for East West Studies, Baptist University, Hong Kong, 1997.

54.Frith, Katherine and James Tsao (1998) “Advertising and Greater China: Challenges and Opportunities in Asia,” Asian Journal of Communication, 8, 1-17.

55.Furnham, Adrian, Twiggy Mak, and Liza Tanidjojo (2000), An Asian Perspective on the Portrayal of Men and Women in Television Advertisements: Studies From Hong Kong and Indonesian Television, Journal of Applied Social Psychology, 30(11), 2341-63.

56.Goldberg, Marvin E. (2003), “American Media and the Smoking-related Behaviors of Asian (Hong Kong) Adolescents.” Journal of Advertising Research 43(1), 2-11.

57.Gong, Wen and Lynda Maddox (2003), Measuring Web Advertising Effectiveness in China, Journal of Advertising Research, March/April, 34-49.

58.Ha, Louisa (1996) “Concerns over Advertising Practices in a Developing Country: An Examination of China’s New Advertising Regulations,” International Journal of Advertising, 15(2), 91-102.

59.Ha, Louisa (1998) “Advertising Appeals Used by Services Marketers: A Comparison between the United Statese and Hong Kong,” Journal of Services Marketing, 12(2), 98-112.

60.Ha, Louisa and Dennis Ding (1998) “Advertising Education in China: Old U.S. Wine in New Chinese Bottles?” Proceedings of the 1998 American Academy of Advertising Annual Conference, Darrel Muehling ed., Washington State University, 139-146.

61.Ha, Louisa (1998) “Changes in Language Use and Value Appeals under Political Transition: Hong Kong Advertising 1991-1995,” Asian Journal of Communication, 8(1), 53-73.

62.Ha, Louisa (1998) “Advertising in Hong Kong under Political Transition: A Longitudinal Analysis,” Web Journal of Mass Communication Research, 1(3).

63.Ho, Fei-Wen and Kirk Hallahan (2004), Post-earthquake crisis communications in Taiwan:An examination of corporate advertising and strategy motives, Journal of Communication Management, 8(3), 291-307.

64.Ho, S. & Chan, C. (1989) “Advertising in China – Problems and Prospects,” International Journal of Advertising, 8(1), 79-87.

65.Ho, S. and Y. Sin (1986) “Advertising in China: Looking back at looking forward,” International Journal of Advertising, 5, 307-316.

66.Hong, J. (1994) “The resurrection of advertising in China: Developments, problems, and trends,” Asian Survey, 34, 326-342.

67.Hong, Weiyin, James Y. L . Thong, Kar Yan Tam (2004), Does Animation Attract Online Users’ Attention? The Effects of Flash on Information Search Performance and Perceptions (Hong Kong), Information Systems Research, 15(1), 60-87.

68.Huang, James Yue Yuan and Allan K. K. Chan (1997), Chinese brand naming: from general principles to specific rules, International Journal of Advertising, 16 (4), 320-336.

Hung, Kineta, Flora Fang Gu and David K. Tse ((2005), “Improving Media Decisions in China: A Targetability and Cost-Benefit Analysis,” Journal of Advertising, 34(1), 49-64.

70.Ji, Mindy F. and James U. McNeal, “How Chinese Children’s Commercials Differ from Those of the United States: A Content Analysis,” Journal of Advertising, 30(3), 79-92.

71.Keillar, Bruce D., R. Stephen Parker, T. Bettina Cornwell (1998) “Using Advertising to Manage Customer Satisfaction in an International Market.” Journal of GLobal Marketing 12(1), 27-46.

72.King, P. T. & McCombs, M. (1994)”The party agenda in the 1992 Taiwan legislative election: A content analysis of the television political party advertisements (TPPA),” Asian Journal of Communication, 4, 77-98.

73.Hu, G.S. (1998) “Entry and Performance of Transnational Advertising Agencies in Taiwan,” Asian Journal of Communication, 8, 100-123.

74.Huang, Jang-Sun (2002), “How to Manage the Intensity of Comparison in Comparative Ad over Time,” International Journal of Advertising, 21(4), 481-503.

75.Huang, Jen-Hung (1995) “Cultural Values as Manifested in U.S. and Taiwan Television Advertising,” in 1995 American Marketing Association Summer Educators’ Conference, 155-160.

76.Kaynak, Erdener and Orsay Kucukemiroglu (2001), Country-of-origin evaluations: Hong Kong Consumers Perception of Foreign Products after the Chinese takeover of 1997,International Journal of Advertising, 20(1), 117-138.

Kitchen, Philip and Tao Li (2005), “Perceptions of Integrated Marketing Communications:: A Chinese Ad and PR Agency Perspective,” International Journal of Advertising; 24(1), 51-79.

78.Krishna, V., R. Chang, and C. Axinn (1997) “Global vs. local advertising in Taiwan,” Gazette, 59, 223-234.

79.Kuo, Cheng (1998) “User Evaluation of a Home Page as a Function of Two Design Factors: An Online Field Experiment (in Taiwan),” Paper presented at the American Academy of Advertising Annual Conference, Lexington, Kentucky, March 27-29.

80.Kunz, J. L. (1996) “From Maoism to Elle: The impact of political ideology on fashion trends in China,” International Sociology, 11, 317-335.

81.Kwan, Y. K (1982) “Contemporary Advertising Attitudes and Practices among Executive in the People’s Republic of China,” Journal of the Market Research Society, 25(1), 59-71.

82.Kwok, Susanna W. Y. (1999)”Information Cues in Renmin Ribao Advertisements (1979-1988),” paper presented at the Advertising Division, the 1999 Association for Education in Journalism and Mass Communication Annual Convention, August 4-7, New Orleans, Louisiana.

83.Lai Yeung Wai-ling, Theresa (2004), Combating deceptive advertisements and labelling on food products an exploratory study on the perceptions of teachers, International Journal of Consumer Studies, 28(2), 117-127.

84.Lau, Kin-nam; Kam-hon Lee, Ving Ho, Pong-yuen Lam (2004), Mining the web for business intelligence: Homepage analysis in the internet era, Journal of Database Marketing & Customer Strategy Management, 12 (1), 32-45.

85.Lau, Lorett B.Y Ho and Thomas K.P. Leung (1996), The `superior’ product that failed in Hong Kong, Journal of Health Care Marketing, 16(1), 16-22.

86.Lay, Y. J. and John C. Schweitzer (1990) “Advertising in Taiwan newspapers since the lifting of the bans,” Journalism Quarterly, 67, 201-206.

87.Lee, Wei N. and Y. F. Leu (1992) “Development of the Advertising Industry in Taiwan,” International Communication Bulletin 27(1/2):11-16.

88.Lee, Wei N. and K. A. Lin (1995) “The use of country-of-origin appeal in U.S. and Taiwanese television commercials,” International Communication Bulletin, 30, 8-13.

89.Lee, Y. and A. C. Brown (1994) “Consumerism in China,” in Salah S. Hassan & Roger D. Blackwell, eds., Global Marketing: Perspectives and Cases, pp. 345-358. Orlando, Florida: The Dryden Press,

90.Leong, Siew Meng, Soo Jiuan Tan and Wee Khee Lim (2000) “It’s only words: idiom processing, language knowledge and consumer memory of Chinese print advertisements,” Journal of Marketing Communications 6(2),73 – 89

91.Leung, Vivien S. Y. (1999) “Communication Effectiveness of Print Advertising Endorsement in Hong Kong,” paper presented at the Advertising Division, the 1999 Association for Education in Journalism and Mass Communication Annual Convention, August 4-7, New Orleans, Louisiana.

92.Liang, Kiang and Lawrence Jacobs (1994) “China’s Advertising Agencies: Problems and Relations,” International Journal of Advertising, 13(3), 205-215.

93.Lin, Carolyn (2001) “Cultural Values Reflected in Chinese and American Television Advertising,” Journal of Advertising, 30(4), 83-94.

94.Lin, Chin-Tsai and Pi-Fang Hsu (2002), Forecast Advertising Revenue for the Five Largest Media and the Internet in Taiwan Using Grey Theory, and a Comparison of Media Trends between Taiwan and Japan, Journal of International Marketing & Marketing Research, 27(1), 45-56.

95.Liu, Sandra S. (1995), A comparison of pharmaceutical promotional tactics between Hong Kong and China, Journal of Business & Industrial Marketing, 10(1), 34-44.

96.Lo, T. W. and A. Yung (1988) “Multinational service firms in centrally-planned economies: Foreign advertising agencies in the PRC,” Marketing International Research, 28, 26-33.

97.Lohse, Gerald and D. J. Wu (2001),Eye-movement Patterns on Chinese Yellow Pages Advertising, Electronic Markets, 11(2), 87-96.

98.Lohtia, Ritu, Wesley J. Johnston, Linda Aab (1994) “Creating an Effective Print Advertisement for the China Market: Analysis and Advice,” Journal of Global Marketing, 8(2), 7-29.

99.Luk, Sherrif T. and Leslie Yip (1996) “The Strategic Functions of Advertising Agencies in China: A Networking Perspective,” International Journal of Advertising, August 15(3),230-249.

100.MacKechnie, Sally and Jia Zhou (2003), Product Placement in Movies: A Comparison of Chinese and American Consumers Attitudes, International Journal of Advertising, 22, 349-374.

101.Martin, Ernest (1996) “Advertising in Hong Kong,” in K. T. Frith (Ed.) Advertising in Asia: Communication, Culture and Consumption. Ames, IA: Iowa State University Press, 39-72.

102.Martin, E. F., Jr., Y. M. Cheng, G. B. Wilson and Y. W. L. Tsui (1994) “Advertising images among Hong Kong Chinese: Use of individual modernity and Western orientation clusters in determining market segmentation,” Asian Journal of Communication, 4, 12-32.

103.McCullough, Charles D. (1999) China’s Market: Rewarding, Unique, But Elusive,” paper presented at the 1999 Society of Marketing Advances, Atlanta, Georgia, October 26-28.

104.McIntyre, B. T. and Ren Wei (1998) Value Changes in Chinese Advertisements from 1979 to 1995: A Longitudinal Study,” Asian Journal of Communication, 8, 18-40.

Moon Y.S. and Chan, Kara (2005), “Advertising appeals and cultural values in television commercials: a comparison of Hong Kong and Korea,” International Marketing Review, 22(1), 48-66.
Moon,Y.S. and Chan, Kara (2002), “Cross-cultural study of gender portrayal in childrens television commercials: Korea and Hong Kong,” Asian Journal of Communication, 12(2), 100-119.

107.Ngai, E.W.T. (2003), Selection of web sites for online advertising using the AHP (Hong Kong),. Information & Management, 40 (4), 233-243.

108.Okechuky C. and C. Wang (1988) “The Effectiveness of Chinese Print Ad in North America,” Journal of Advertising Research 28(5), 25-34.

109.Pang, Yigang and Bernd Schmitt (1996) “Language and Brand Attitudes: The Impact of Script and Sound Matching in Chinese and English,” Journal of Consumer Psychology, 5(3), 263-278.

110.Pasadeos, Yorgo and Chi, Mei-Chiung (1992) “Traditional vs. Western Appeals in Chinese Magazine Advertisements. Hong Kong and Taiwan.” in Leonard Reid ed., Proceedings of the 1992 Conference of the American Academy of Advertising,166-169.

Pennington, Robert (2002) Critical Issues in Chinese Market Communication Development, The Social Science Journal, 39(1), 81-92.

112.Pennington, Robert and Sue-Chen Chang (1997)”Information Cues in Taiwan’s prime-time television advertisements,” Southwestern Mass Communication Journal, 13(1), 58-67.

113.Pollay R., Tse, D. & Wang, Z. (1990) “Advertising, Propaganda, and Value Change in Economic Development: The New Cultural Revolution in China and Attitudes toward Advertising,” Journal of Business Research, 20(2), 83-95.

114.Phau, Ian and Gerard Prendergast (2001), “Offensive Advertising: A view from Singapore,” Journal of Promotion Management, 7(1/2), 71-90.

115.Prendergast, Gerard and Chi Hang Chan(1999), The Effectiveness of Exterior Bus Advertising in Hong Kong: A Preliminary Investigation,Journal of International Consumer Marketing, 11(3), 33-51.

116.Prendergast, Gerard and Yi-Zheng Shi (2001) “Client perceptions of advertising and advertising agencies: a China study.” Journal of Marketing Communications, 7(2),47 – 63.

117.Prendergast, Gerard and Chia Hwa Huang (2003), An Asian perspective of offensive advertising on the web, International Journal of Advertising, 22(3), p393-52.

118.Prendergast, Gerard and Lai Wah Chan (2005), “The effectiveness of cinema advertising in Hong Kong,” International Journal of Advertising; 24(1), 79-93.

Prendergast, Gerard, Douglas West and Yi-Zheng Shi (2006), Advertising Budget Methods and Processes in China,Journal of Advertising, 35(3), 165-176.

119.Rice, Marshall and Z. Lu (1988) “A Content Analysis of Chinese Magazine Ads,” Journal of Advertising 17(4), 43-48.

120.Semenik, R. J., Nan Zhou and W. L. Moore (1986) “Chinese Managers’ Attitude toward Advertising,” Journal of Advertising 15(4), 56-62.

121.Shamdasani, Prem N., May O. Lwin, and Elean Tao (1999) “Effectiveness of Translated Brand Names in Advertising: Chinese versus English Brand Names in Bilingual Context,” paper presented at the 1999 Society of Marketing Advances, Atlanta, Georgia, October 26-28.

122.Shao, Allan (1998) “A Note About U.S. Advertising Talent Operating in Taiwan,” Paper presented at the International Advertising Pre-Conference Session, American Academy of Advertising Conference, Lexington, Kentucky, March 26.

123.Shi, Yi-Zheng, K. Cheung, K.&Gerard Prendergast (2005), Behavioral response to sales promotion tools (Hong Kong). International Journal of Advertising, 24(4).467-486.

124.Sin, Leo Y.N.; Suk-ching Ho (2000), An Assessment of Theoretical and Methodological Development in Advertising Research on Mainland China. Journal of Current Issues & Research in Advertising, 22 (2),53-70,

125.Sin, Leo (1997), Cigarette Advertising and Juvenile Smoking Behaviour: A Hong Kong Study, Singapore Management Review, 19(1), 47-61.

126.Siu, Wai-Sum, Ida Suk-Ling Lui, (1996) “Creative strategies in radio commercials in China and Hong Kong: a comparison,” Journal of Marketing Communications 2(2), 83-92.

127.So, Clement (1997), “Promoting Hong Kong: Cultural Construction of Self-Identity through Visual Elements,” paper presented at the 3rd Annual Conference of the D. C. Lam Institute for East West Studies, Baptist University, Hong Kong, 1997.

128.So, Stella (1996), “Does Sex Sell in a Chinese Society: An Empirical Study,” Journal of Promotion Management, 3(1/2), 79-93.

129.So, Stella Lai Man (2004), A Comparative Content Analysis of Women’s Magazine Advertisements from Hong Kong and Australia on Advertising Expressions, Journal of Current Issues & Research in Advertising, 26(1), 47-59.

130.Sohail, S. and M. Saeed (2004), Public Attitudes Towards Advertising in an Emerging Southeast Asian Nation: An Empirical Study, Journal of International Marketing & Marketing Research, 29(1), 21-37.

131.Stewart, S. and N. Campbell (1986) “Advertising in Mainland China and Hong Kong: A Preliminary Study,” International Journal of Advertising, 5, 317-323

132.Stewart, S. and N. Campbell (1988) “Advertising in China and Hong Kong: A preliminary attempt at some comparisons of style,” International Journal of Advertising, 7.

133.Stross, R. (1990) “The return of advertising in China: A survey of the ideological reversal,” The China Quarterly, 123, 485-502.

134.Swanson, Lauren A. (1996) “People’s advertising in China: A longitudinal content analysis of the People’s Daily since 1949,” International Journal of Advertising, 15, 222-238.

135._______(1995) “A Longitudinal Look at Latitudinal Influence on Advertising in China,” International Journal of Advertising, 14(3), 222-238.

136._______(1990) “Advertising in China: Viability and Structure,” European Journal of Marketing, 24(10), 19-31.

137.Tai, Susan H.C.and Pae, Jae H (2002), Effects of TV Advertising on Chinese Consumers: Local versus Foreign-Sourced Commercials, Journal of Marketing Management, 8 (1/2), p49-73.

138.Taylor, Ray (1998) “Agency Perspectives on Cultural Factors Influencing Advertising in Taiwan,” Paper presented at the International Advertising Pre-Conference Session, American Academy of Advertising Conference, Lexington, Kentucky, March 26.

139.Treise, Debbie, Michael F. Weigold and Shiyan Dai (2001) “Consumer Assessment of Advertising Practices in Singapore,” in Marilyn S. Roberts and Robert L. King (Eds.) International Conference Proceedings of the American Academy of Advertising, 2001 Asia-Pacific Conference, American Academy of Advertising, pp. 57-63.

140.Tsao, James C. (1994) “Advertising and Cultural Values: A Content Analysis of Advertising in Taiwan,” Gazette, 53(1-2), 93-110.

141._________(1996) “Advertising in Taiwan: Sociopolitical Changes and Multinational Impact,” in K. T. Krith (Ed.) Advertising in Asia: Communication, Culture and Consumption, Ames, IA: Iowa State University Press, 103-124.

142._________ (1997) “Comparison of Cultural Values Between Taiwanese and American Advertising,” Asian Journal of communication, 7(1).

143.Tse, Alan C. B. and Ruby P.W. Lee (2001), Zapping Behavior during commercial breaks,Journal of Advertising Research, May/June, 25-29.

144.Tse, David, Russell W. Belk and Nan Zhou (1989), “Becoming a Consumer Society: A Longitudinal and Cross-cultural Content Analysis of Print Ads from Hong Kong, the People’s Republic of China and Taiwan,” Journal of Consumer Research,15(4), 457-472.

145.Wang, Jian (1996) “The Sirens Songs of Consumption: An Analysis of Foreign Advertisements in Two Mainland Chinese Newspapers, 1985-1993,” Gazette, 56, 201-219.

146.________ (1997) “From Four Hundred Million to More than One Billion Consumers: A Brief History of the Foreign Advertising Industry in China,” International Journal of Advertising, 16(4).

147._________(1997) “Inside the Shop: A Case Study of a Global Advertising Affiliate in Beijing,” paper presented at the International Division of the Association for Education in Journalism and Mass Communication, August 3-5, Chicago, 1997.

148._________(1997) “Through the looking-glass of foreign ads in China,” Asian Journal of Communication, 17, 19-42.

149.Weber, Ian G. (2000), Challenges facing Chinas Television Advertising Industry in the age of Spiritual Civilization: An Industry Analysis, International Journal of Advertising, 19(2), 259-281.

150.Wei, Ran (1997) “Emerging Lifestyles in China and Consequences for Perception of Advertising, Buying Behavior and Preferences for Consumption,” International Journal of Advertising, 16(4), 261-275.

151.Wolburg, Joyce (1998) “Individualistic and Collective Messages in Korean and American Magazine Advertising: A Cross-Cultural Study of Values,” Paper presented at the American Academy of Advertising Annual Conference, Lexington, Kentucky, March 27-29.

152. Wyer Jr., Robert S. (2002), Language and Advertising Effectiveness: Mediating Influences of Comprehension and Cognitive Elaboration (Hong Kong), Psychology & Marketing, 19 (7/8), 693-712.

153.Yang, Chung-Chuan (2000) Taiwanese Students’ Attitudes Towards and Beliefs about Advertising,” Taiwanese students’ attitudes towards and beliefs about advertising,” Journal of Marketing Communications 6(3),171 – 183.

154.Yau, Oliver H.M. and Thomas Wong (1990), How do CPA Firms Perceive Marketing and Advertising? A Hong Kong Experience, European Journal of Marketing, 24(2), 43-55.

155.Yeh, W. H. (1997)”Shanghai modernity: Commerce and culture in a Republican city,” China Quarterly, 150, 375-394.

156.Yin, Jiafei (1999), “International Advertising Strategies in China: A Worldwide Survey of Foreign Advertisers,” Journal of Advertising Research, 39(6), 25-35.

157.Yu, Xuejun (1991), “Government Policies toward Advertising in China,” Gazette 48(1), 17-30.

158.Zhang, Jing and Sharon Shavitt (2003), “Cultural Values in Advertisements to the Chinese X-Generation: Promoting Modernity and Individualism,” Journal of Advertising, 32(1),

159.Zhang, Yong and James P. Neelankavil (1997), The Influence of Culture on Advertising Effectivenss in China and the USA: A Cross-Cultural Study, European Journal of Marketing, 31(2), 134-149.

160.Zhang, Yuan (2003) Cultural Profiles of Global and Local Advertising on Primetime Chinese Television: A Comparative Content Analysis. Paper presented at International Communication Division, the Association for Education in Journalism and Mass Communication Annual Convention, Kansas City, Missouri, July 29-August 3.

161.Zhao, B. and G. Murdock (1996) “Young pioneers: Children and the making of Chinese consumerism,” Cultural Studies, 10, 201-217.

162.Zhao, Xinshu and Fuyuan Shen (1995) “Audience Reaction to Commercial Advertising in China in the 1980s,” International Journal of Advertising, 14(4), 374-390.

163.Zhou, Dongsheng, Weijiong Zhang, and Ilan Vertinsky (2002), Advertising Trends in Urban China, Journal of Advertising Research, May/June, 73-81.

164.Zhou, Nan and Russell W. Belk (1993) “China’s Advertising and the Export Marketing Learning Curve: The First Decade,” Journal of Advertising Research, November/December, 50-66.

165.Zhou, Nan, Oliver H. M. Yau and Liqiong Lin (1997) “For Love and Money: A Longitudinal Content Analysis of Chinese Personal Advertisements 1984-1995,” Journal of Current Issues and Research in Advertising, 19(2), 65-77.

166.Zhou, Nan, Dongsheng Zhou, and Ming Ouyang (2003) “Long-Term Effects of Television Advertising on Sales of Consumer Durables and Nondurables The Case of China,” Journal of Advertising, 32(2).

167.Zhou, Nan and Russell W. Belk (2004), Chinese Consumer Readings Of Global And Local Advertising Appeals, Journal of Advertising, 33(3), 63-77.

168.Zhou, Peiqin (2003) Who Gets Hurt by Pretty Faces? The Impact of Makeup Ads on Chinese Female College Students from a Social Comparison Perspective. Paper presented at International Communication Division, the Association for Education in Journalism and Mass Communication Annual Convention, Kansas City, Missouri, July 29-August 3.

169.Zhou, S., F. Xue, and P.. Zhou (2002) “Self-esteem, Life-Satisfaction and Materialism: Effects of Advertising Images on Chinese College Students,” New Directions in International Advertising Research, 12, 243-261.

Zhou, Shuhua, Peiqin Zhou and Fei Xue (2005), “Visual Differences in U.S. and Chinese Television Commercials,” Journal of Advertising, 34(1), 111-119.

171.Zhou, Wen (2004), The Choice of Commercial Breaks in Television Programs: The Number, Length and Timing,Journal of Industrial Economics, 52 (3), 315 27.

INDIA

1.Chandra, Aruna;, David A Griffith,.and John K Ryans, Jr.(2002), the Association Between Process And Program Advertising Standardization: An Illustration Of U.S. Multinationals Operating In India, Advances in International Marketing, 12, 67-84.

2.Dixit, Shailaja and Debbie Treise (2001) “Knowledge, Attitudes and Beliefs about Family Planning in Delhi: Implications for the Development of Effective Channels of Information, Education and Communication,” in Marilyn S. Roberts and Robert L. King (Eds.) International Conference Proceedings of the American Academy of Advertising, 2001 Asia-Pacific Conference, American Academy of Advertising, 56.

3.Griffith, David A., Aruna Chandra, John K. Ryans Jr. (2003), Examining the Intricacies of Promotion Standardization: Factors Influencing Advertising Message and Packaging, Journal of International Marketing, 11(3), 30-48.

4.Griffith, David A. and Aruna Chandra (2002) “Advertising Standardization in India: US Multinational Experience,” International Journal of Advertising, 21(1), 47-66.

5.Griffin, Michael, K. Viswanath and Dona Schwartz (1994) “Gender Advertising in the United States and India: Exporting Cultural Stereotypes,” Media, Culture and Society, 16(3), 487-507.

6.Harwood, Jake and Abhik Roy (1999), The Portrayal of Older Adults in Indian and U.S. Magazine Advertisements, Howard Journal of Communications, 10(4), 269-81.

7.Khairullah, Durriya H.Z. and Zahid Y Khairullah.(2002), Dominant Cultural Values: Content Analysis of the U.S. and Indian Print Advertisements, Journal of Global Marketing, 16(1/2), 47-71.

8.Khairullah, Durriya Z and Zahid Y. Khairullah,. (1995), Urban Perceptions of Print Advertisements in the Indian Subcontinent: An Empirical Case for Standardized Advertising Messages, Journal of Global Marketing, 9 (1/2), 59-90.

9.McMillin, Divya C..(2003), Television, Gender, and Labor in the Global City (Bangalore, India), Journal of Communication, 53(3), 496-512.

10.Misra, Pranesh (1990), Indian childrenan emerging consumer segment, Journal of the Market Research Society, 32(2), 217-226.

11.Misra, Sasi and Subhash Jain (1971), Effect Of Fittingness, Goods And Type Of Slogan On Brand Awareness, Journal of Applied Psychology, 55(6), 580-5

12.Mukherjee, Avinandan (2002) “Pictures In Words Or Words In Pictures? New Insights From Indian Print Advertising Research,” International Journal of Advertising, 21(1), 67-86.

13.Mukherji, Jyotsna (2005) Maternal Communication Patterns, Advertising Attitudes and Mediation Behaviours in Urban India, Journal of Marketing Communications, 11(4), 242-262

14.Owari, Yukiya (1983) Advertising in Relation to Economic Growth (India). International Journal of Advertising, 2(3), 233-245

15.Pashupati, Kartik (1998) “Collaborative Arrangements between Indian and Multinational Advertising Agencies,” Paper presented at the International Advertising Pre-Conference Session, American Academy of Advertising Conference, Lexington, Kentucky, March 26.

16.Pillai, Sunkara (1990), Impact of clutter on advertising viewership and recall: an Indian experiment, Journal of the Market Research Society,32(2), 187-196.

17.Rakshit, Partha (1990), Measurement of audience for TV commercials in India, Journal of the Market Research Society, 32(2), 197-206

18.Srivastava, Tanuja and Denise Schoenbachler (1999) “An Examination of the Information and Thematic Content of Consumer Print Advertising in India,” Journal of International Consumer Marketing, 11(6), 63-86.

JAPAN

1.Aaker, David A. and Fred D. Reynolds (1982), Is Life-Style Research Limited In Its Usefulness To Japanese Advertisers?, Journal of Advertising, 11(1), 31-8.

2.Alden, Dana L. and Drew Martin (1995), Global and Cultural Characteristics of Humor in Advertising: The Case of Japan, Journal of Global Marketing, 9 (1/2), 121-43.

3.Ariga, Masaru and Richard J. Shimizu (2001). “Finding the Big Idea in Japan: Empirical Insights Drawn from the Strategic Process of the Mr. Contac Campaign,” International Conference Proceedings of the American Academy of Advertising, 2001 Asia-Pacific Conference, American Academy of Advertising, pp.23-28.

4.Belk, Russell W., and Richard W. Pollay (1985)”Materialism and Status Appeals in Japanese and U.S. Print Advertising,” International Marketing Review 2(4), 38-47.

5.Chen, Miao-Ling (2004), The effects of advertising on retail price competition under vertical restraint: A Japanese case, Journal of Business Research, 57(3), 277-84.

6.Copp, Fritz (1996) “Attribute-Oriented Advertising in Japan: Toward the Development of Research Questions,” Paper presented at the international pre-conference session, American Academy of Advertising Annual Conference, Vancouver, March 26.

7.________ (1998) “Perceptions of Japanese Advertising: A Q-Methodological Study of Advertising Practitioners in Japan,” Paper presented at the Advertising Division, the Association for Education in Journalism and Mass Communication, Baltimore, Maryland, August 2-5.

8.di Benedetto, C., M. Tamate and R. Chandran (1992) “Developing Creative Advertising Strategy for the Japanese Marketplace,” Journal of Advertising Researh, Vol. 32, Jan/Feb., 39-48.

9.Ford, John B, Patricia Kramer Voli, Earl D. Honeycutt, Jr., and Susan L. Casey (1998) Gender Role Portrayals in Japanese Advertising: A Magazine Content Analysis,” Journal of Advertising, 27(1), 113-124.

10.Fujitake, Kikuharu (1990), The Transition And Future Of Marketing Research: A Changing Industrial And Social Structure, Journal of Advertising Research, 30 (2), 58-67.

11.Griffin, Tom, David McArthur, Toshio Yamaki, and Perdo Hidalgo (1998), The A,B,C,s of advertising management: perceptions and practices of managers in Chile, Japan & the United States, International Journal of Advertising, 17(2),169-188.

12.Griffin, Tom, David McArthur, Toshio Yamaki (1998), Ad Agencies’ Performance and Role in Providing Communication Services in Chile, Japan, and the United States, Journal of Advertising Research,38(5), 65-76

13.Hong, Jae W. Aydin Muderrisoglu and George M. Zinkhan (1987) “Cultural Differences and Advertising Expression: A Comparative Analysis of Japanese and U.S. Magazine Advertising,” Journal of Advertising, 16(1),55-62.

14.Hudson, Laurel Anderson and Marsha Wadkins (1988), Japanese popular art as text Advertising’s clues to understanding the consumer, International Journal of Research in Marketing, 4 (4), 259-273.

15.Javalgi, R.G., Cutler, B.D. and Malhotra, N.K (1995) “Print Advertising at the Component Level. A Cross-cultural Comparison of the United States and Japan,” Journal of Business Research 34(2), 117-124

16.Johansson, J. K. (1994) “The Sense of Nonsense: Japanese TV Advertising,” Journal of Advertising, 23(1), 17-25.

17.Katori, Kazuaki (1990), Recent Developments And Future Trends In Marketing Research In Japan Using New Electronic Media, Journal of Advertising Research, 30(2), 53-57.

18.Kishi, Shizue, Hiroshi Tanaka, Yutaka Mizuo, and Yoshito Maruoka (2001), “Super Long-Term Memories of Advertisements and Brands: Empirical Investigations and Persistence, Structure and Determinants of Ad Memories,” in Marilyn S. Roberts and Robert L. King (Eds.) International Conference Proceedings of the American Academy of Advertising, 2001 Asia-Pacific Conference, American Academy of Advertising, pp. 14-22.

19.Kobayashi, Yashuhiko, and Yoshikazu Noguchi (2001), “Consumer Insight, Brand Insight, and Implicit Communication: Successful Communication Planning Cases in Japan,” in Marilyn S. Roberts and Robert L. King (Eds.) International Conference Proceedings of the American Academy of Advertising, 2001 Asia-Pacific Conference, American Academy of Advertising, pp. 29-33.

20.Kobayashi, Kazuo and Peter Draper (1990), Reviews of market research in Japan, Journal of Advertising Research, 30(2), 13-19.

21.Kobayashi, Yasuhiko (1980), Differences In Advertising Creativity Between The U.S. And Japan: A Cultural Point Of View, Journal of Business Communication, 17(2), 23-32.

22.Kuga, Masashi (1990) “Kao’s Marketing Strategy and Marketing Intelligence System,” Journal of Advertising Research, April/May, 20-25.

23.La Ferle, Carrie and Mariko Morimoto (2004), “The Effectiveness of Caucasian Female Models in Luxury Product Advertisements: Attitudes of Japanese Female Consumers,” Proceedings of the Annual Conference of the 2004 American Academy of Advertising, Pat Rose (ed).

24.La Ferle, Carrie, Steven M Edwards, and Yutaka Mizuno (2002), Internet Diffusion in Japan: Cultural Considerations, Journal of Advertising Research, 42(2), 65-80.

25.Lin, Carolyn A. and Michael B.Salwen (1995) “Product Information Strategies of American and Japanese Television Advertisements,” International Journal of Advertising, 14(1), 55-64.

26.Lin, Carolyn A. (1993) “Cultural Differences in Message Strategies: A Comparison between American and Japanese TV Commercials,” Journal of Advertising Research, July/August, 38-47.

27.Manabe, K. and S. A. Holst (2000), “Content Analysis of Japanese Advertisements in German Magazines,” Kwansei Gakuin University Sociology Department Studies, 87 (March): 55-75.

28.Maynard, Michael L. (2003), “From Global to Glocal: How Gillette’s SensorExcel accommodates to Japan,” Keio Communication Review, 25, 3-21.

29._______ (2002), “Projecting peer approval in advertising: Japanese versus U.S. Seventeen magazines,” In Ray T. Donahue (Ed.),

30.Japanese enactments of culture and consciousness. Westport, CT: Ablex.

31._________(2002), “Friendly fantasies in Japanese advertising: Persuading Japanese teens through cartoonish art,” International Journal of Comic Art, 4 (2), 241-260.

32._________ .& Taylor, Charles R. (1999). Girlish images across cultures: Analyzing Japanese versus U.S. Seventeen magazine ads. Journal of Advertising, 28(1), 39-48.

33. _________(1999) The Power of Foreign Images: Intercultural Signs in Japanese Television Advertising,” in M. Prosser and K.S. Sitaram eds., Intercultural, International, and Global Media (pp. 301-311). Greenwich, CT: Ablex.

34._________(1998) “The Morality of U.S. Cartoon Advertising Abroad: Joe Camel Goes to Japan,” Paper presented at the International Advertising Pre-Conference Session, American Academy of Advertising Conference, Lexington, Kentucky, March 26.

35. _________ (1997). “‘Slice-of-Life’: A persuasive mini drama in Japanese television advertising,” Journal of Popular Culture, 31 (2), 131-142.

36.__________ (1996) “American Narrative versus Japanese Dialogue: Culture-Based Modes of Address in Japanese Magazine Advertisements,” Keio Communication Review, 18, 47-64.

37.__________ (1995) “Interpretation and Identification of Gendered Selves: Analyzing Gender-Specific Addressivity in Japanese Advertising Text,” Language and Communication: An Interdisciplinary Journal, 15(2), 149-163.

38.__________ (1995) “Slice-of-Life Advertising in Japan and the U.S.: A Case Study of Two Television Commercials,” The American Asian Review: An International Journal of Modern and Contemporary Asia, 13(4), 79-98

39.__________ (1995) “The Variability of Gender-Based Communication in Japanese Magazine Advertising,” The New Jersey Journal of Communication, 3(1), 40-57.

40.McLeod, D. M. and M. Kunita (1994) “A Comparative Analysis of the Use of Corporate Advertising in the United States and Japan,” International Journal of Advertising 13(2), 137-52.

41.Miracle, Gordon E. (1987) “Feel-Do-Learn: An Alternative Sequence Underlying Japanese Consumer Response to Television Commercials,” in The Proceedings of the 1987 Conference of the American Academy of Advertising, F. Feasley ed., Columbia: University of South Carolina, R73-R78.

42.________, Charles R. Taylor & K. Y. Chang (1992) Culture and Advertising Executions: A Comparison of Selected Characteristics of Japanese and US television commercials,” Journal of International Consumer Marketing, 4(4), 89-113.

43.________, Kyu Yeol Chang, and Charles R. Taylor (1992) “Culture and Advertising Executions: A Comparison of Selected Characteristics of Korean and U.S. Television Commercials,” International Marketing Review, 9(4), 5-17.

44.Moeran, Brian (2000), The split account system and Japan’s advertising industry, International Journal of Advertising, 19(2), 185-201.

45.Mueller, Barbara (1992) “Standardization vs. Specialization: An Examination of Westernization in Japanese Advertising,” Journal of Advertising Research (Jan/Feb), 15-24.

46.Mueller, Barbara (1987), Reflections Of Culture: An Analysis Of Japanese And American Advertising Appeals, Journal of Advertising Research, 27 (3), 51-60.

47.Myrland, Öystein, Per-Arine Emaus, Cathy Roheim and Henry Kinnucan (2004), Promotion and consumer choices: analysis of advertising effects on the Japanese market for Norwegian salmon, Aquaculture Economics & Management (IAAEM), 8 (1/2), 1-18.

48.Nishikawa, Tohru (1990), New Product Development: Japanese Consumer Tastes In The Area Of Electronics And Home Appliances, Journal of Advertising Research, 30(2), 27-31.

49.Nishina, Sadafumi (1990) “Japanese Consumers: Introducing Foreign Products/Brands into the Japanese Market,” Journal of Advertising Research, (April/May), 35-45.

Okazaki, Shintaro (2004), “How do Japanese consumers perceive wireless ads? A multivariate analysis,” International Journal of Advertising, 23(4), 429-454.

51.Praet, Carolus L.C. (2001) “Japanese Advertising, the World’s Number One Celebrity Showcase? A Cross-Cultural Comparison of the Frequency of Celebrity Appearances in TV Advertising.” in Marilyn S. Roberts and Robert L. King (Eds.) International Conference Proceedings of the American Academy of Advertising, 2001 Asia-Pacific Conference, American Academy of Advertising, pp. 6-13.

52.Rau, Pradeep A. and Michael A. Mayo (1990), Awareness Advertising — Japanese and US Agency Perspectives, International Journal of Advertising, 9(2), 149-159.

53.Sengupta, Subir (1995) “The Influence of Culture on Portrayal of Women in Television Commercials: A Comparison between the United States and Japan,” International Journal of Advertising, 14(4), 314-333.

54.Soliman, Ahmed A. (1994), “Consumption Patterns in Japan and the Newly Industrialized Countries,” in Global Marketing: Perspectives and Cases, Salah S. Hassan and Roger D. Blackwell eds., Orlando, Florida: The Dryden Press, 359-380.

55.Suzuki, N. (1980), “The Changing Pattern of Advertising Strategy by Japanese firms in the U.S. market: Content Analysis,” Journal of International Business Studies, 12, 63-72.

56.Taylor, C. R. Franke, G. R. & Maynard, M. L. (2000), “Attitudes toward direct marketing and its regulation: A comparison of the United States and Japan,” Journal of Public Policy & Marketing, 19 (2), 228-249.

KOREA

1.Bang, Hae-Kyong and Young Cook Moon (2002), A comparison of services advertising strategies used in US and Korean magazine ads: a content analysis, Journal of Services Marketing, 16 (5), 443-60.

2.Cho, Bongjin, Up Kwon, James W. Gentry, Sunkyu Jun and Fredric Kropp (1999), Cultural Values Reflected in Theme and Execution: A Comparative Study of U.S. and Korean Television Commercials, 28(4), 59-74.

3.Cho, Dong-Sung, Jinah Choi & Youjae Yi (1994) “International Advertising Strategies by NIC Multinationals: The Case of a Korean Firm,” International Journal of Advertising 13, 77-92.

4.Choi, Sejung Marina and Carrie La Ferle (2004), “Convergence across American and Korean Young Adults: Socialization Variables Indicate the Verdict is Still Out,” Proceedings of the Annual Conference of the 2004 American Academy of Advertising, Pat Rose (ed).

5.Hahn, Minhi, Dae Ryun Chang, Ik-Tae Kim and Yup Kim (1995) “Consumer Response to Coupon Advertising,” International Journal of Advertising, 14(1), 41-53.

6.Hahn, Minhi and Insuk Hwang (1999), Effects of Tempo and Familiarity of Background Music on Message Processing in TV Advertising: A Resource-Matching Perspective (Korea), Psychology & Marketing, 16(8), 659-676.

7.Hwang, Jang-Sun and Mariea Grubbs Hoy (2000), “The Effectiveness of Comparative Advertising Among Koreans: Is It Effective to Increase the Intensity of Comparison Over Time?” Paper presented at the Advertising Division, Association for Education in Journalism and Mass Communication Annual Conventon, July 7-12, Phoenix, Arizona.

8.Hwang, Sungwook and Glen T. Carmeron (2004), “Hall and Hofsted Take on McLuhan: Assessing the Relative Force of Culture and Technological Determinism in Global Strategic Communication Campaigns,” Proceedings of the Annual Conference of the 2004 American Academy of Advertising, Pat Rose (ed).

9.Jeon, Woochang, George R Franke, Bruce Huhmann and Joseph Phelps (1999), Appeals in Korean magazine advertising: A content analysis and cross-cultural comparison, Asia Pacific Journal of Management, 16(2), 249-258.

10.Jeong, Jaesok, Marye Tharp and Huhn Choi (2001), “The Subdiariary Manager’s Experience with Standardized International Advertising Strategies in Korea,” in Marilyn S. Roberts and Robert L. King (Eds.) International Conference Proceedings of the American Academy of Advertising, 2001 Asia-Pacific Conference, American Academy of Advertising, 43.

11.Jun, Sunkyu, Sanjay Putrevu, Yong J. Hyun, James W. Gentry (2003), The Influence of Editorial Context on Consumer Response to Advertisements in a Specialty Magazine (Korea), Journal of Current Issues & Research in Advertising, 25(2), 1-12.

12.Jun, Young Woo (1998) “Global Advertising Agencies in Korea: How Are They Doing?” Paper presented at the International Advertising Pre-Conference Session, American Academy of Advertising Conference, Lexington, Kentucky,March 26.

13.Jung Ok Jeon and Sharon E. Beatty (2002), Comparative advertising effectiveness in different national cultures, Journal of Business Research, 55 (11), 907-1004.

14.Ko, Hanjun (2001) “Internet Uses and Gratifications: Similarities and Differences in Motivations for Using the Internet between the United States and Korea, in Marilyn S. Roberts and Robert L. King (Eds.) International Conference Proceedings of the American Academy of Advertising, 2001 Asia-Pacific Conference, American Academy of Advertising, pp.44-50.

15.Kwak, Hyokjin; George M Zinkhan and Denise E. DeLorme (2002), Effects of Compulsive Buying Tendencies on Attitudes Toward Advertising: The Moderating Role of Exposure to TV Commercials and TV Shows (Korea), Journal of Current Issues & Research in Advertising, 24(2),17-33.

16.La Ferle, Carrie and Sejung Choi (2002) “Effectiveness of Celebrity Endorsements in South Korean Advertising,” Proceedings of the 2002 American Academy of Advertising Annual Conference, Jacksonville, Florida.

17.Lee, Guiohk (2000) “Differences in the Use of Message Strategies between the U.S. and Korean Television Automobile Commercials,” Paper presented at the Advertising Division, Association for Education in Journalism and Mass Communication Annual Conventon, July 7-12, Phoenix, Arizona.

18._________, Kyoungtae Jodie Nam and Jang-Sun Hwang (2001) Message Strategies of American and Korean Television Commercials,” paper presented at the 2001 American Academy of Advertising Annual Conference, March 29-April 1, Salt Lake City, Utah.

19.Lee, Soobum, Lynda Lee Kaid and Jinyoung Tak (1998), “Americanization of Korean Political Advertising,” Asian Journal of Communication, 8(1), 73-86.

20.Miracle, Gordon and Yung Kyun Choi (1997) “Culture and Advertising Regulation in Korea and the U.S.A.,” in Proceedings of the 1997 American Academy of Advertising Conference, Carole Macklin ed.

21.Moon, Y. S. & G. R. Franke(1987) “The Information Content of Domestic and International Advertising: Analysis of Korean Magazine Ads,” in 1987 American Marketing Association Educators’ Proceedings.

22.Moon, Young Sook and George R. Franke (2000) “Cultural Influences on Agency Practitioners’ Ethical Perceptions: A Comparison of Korea and the U.S.,” Journal of Advertising, 29(1), 51-66.

23.Moon, Young Sook (2001), “Service Quality Information in Korean Advertising: A Content Analysis of Magazine Service Ads,” International Conference Proceedings of the American Academy of Advertising, 2001 Asia-Pacific Conference, American Academy of Advertising, p.51-55.

24.Na, Woonbong, Rogu Marshall and Young Seok Son (1999) “An Assessment of Advertising Service Quality (Korea),” Journal of Advertising Research, 39(3), May-June, 33-41.

25.Oh, Changho and Stephen Keysuk Kim (2002), Possession And Effects Of Power In Advertising Agency-Client Relationships In South Korea: A Multi-Level Analysis, Advances in International Marketing, 12, 217-42.

26.Paek, Hye-Jin (2003,) “Understanding Celebrity Endorsers in a Cross-Cultural Context: An Exploratory Analysis of South Korean and U.S. Advertising,” Paper presented at Advertising Division, the Association for Education in Journalism and Mass Communication Annual Convention, Kansas City, Missouri, July 29-August 3.

27.Park, Hyunsoo and Michael F. Weigold (1999), Advertising ethics: South Korean and American perceptions and ideology, Journal of Mass Media Ethics, 14(2), 95-107.

28.Roh, Eun-Jung (2003) Gender Role Stereotyping in Children’s Television Advertising, 2003: A Cross-Cultural Study of the United States and South Korea. aper presented at Advertising Division, the Association for Education in Journalism and Mass Communication Annual Convention, Kansas City, Missouri, July 29-August 3.

29.Sanford, Douglas M. Jr., Sungjin Cho, Sujin Kim, Inchang Yeo and Lynda Maddox (1999) “Bridging the Pacific: A Comparison of Advertising Agency-Client Relationships in the U.S. and Korea,” paper presented at the 1999 American Academy of Advertising Annual Conference, Albequque, New Mexico.

30.Shim, Wook Shim (2002) “Advertising Appeals and Culture: The Difference between Culturally Congruent and Cultural Deviant Individuals in Korea,” Paper presented at the Communication Theory and Methodology Division, Association for Education in Journalism and Mass Communication, Aug 6-10, Miami, Florida.

31.Shim, Sung Wook and Inhee Choi (2001) “Estimating the Audience Coverage of Korean PSAs: Korean Desirable Consumption Behavior Campaign,” in Marilyn S. Roberts and Robert L. King (Eds.) International Conference Proceedings of the American Academy of Advertising, 2001 Asia-Pacific Conference, American Academy of Advertising, pp. 92-98.

32.Siu, Wai-Sum (1996), Gender portrayal in Hong Kong and Singapore television advertisements,Journal of Asian Business,12(3), 47-64.

33.Taylor, Charles R., Dale Wilson, and Gordon E. Miracle (1994) “The Impact of Brand Differentiating Messages on the Effectiveness of Korean Advertising,” Journal of International Marketing 2(4).

34.Taylor, Charles R., Gordon Miracle, and R. Dale Wilson (1997) “The Impact of Information Level on the Effectiveness of U.S. and Korean Television Commercials,” Journal of Advertising, 26(1), 1-18.

35.Weigold, Michael F. Sung Wook Shim and Jongmin Park (2001) “Risky Product Ads in Asia: The EPQ as a Moderator of Korean Assessment of Risky Product Marketing,” in Marilyn S. Roberts and Robert L. King (Eds.) International Conference Proceedings of the American Academy of Advertising, 2001 Asia-Pacific Conference, American Academy of Advertising, pp. 111-118.

36.Wilcox, Gary B., Marye Tharp and Ki-Tae Yang (1994), Cigarette Advertising and Consumption in South Korea, 1988-1922, International Journal of Advertising, 13(4), 333-47.

37.Yoon, Doyle (2002) “Is the Web a Cross-Cultural Medium? A Cross-Cultural Study of Web Portal Motivation in the United State and South Korea,” Paper presented at the International Communication Division, the Association for Education in Journalism and Mass Communication Annual Convention, Aug 6-10, Miami, Florida.

38.Yoon, Kak, Darrel D. Muehling and Chong Hyuk Cho (1996) “A Comparison Of Korean And American Attitudes towards Advertising,” 231-245.

39.________, Choong Hyun Kim, and Min-Sun Kim (1998) “A Cross-Cultural Comparison of the Effects of Source Credibility on Attitudes and Behavior Intentions,” Paper presented at the Advertising Division, the Association for Education in Journalism and Mass Communication Annual Convention, Baltimore, Maryland, August 2-5.

40.Yoon, Sung-Joon (2001), What Makes the Internet a Choice of Advertising Medium (Korea)?, Electronic Markets, 11(3), 155-163.

41.Yoon, Sung-Joon (2003), An experimental approach to understanding banner adverts’ effectiveness, Journal of Targeting, Measurement & Analysis for Marketing, 11(3), 255-273.

1. Other Asian Countries (e.g., Cambodia, Indonesia, Malaysia, Philippines, Singapore, Thailand)

Anatachart, Saravudh (2001) “To integrate or Not to Integrate: Exploring How Thai Marketers Perceive Integrated Marketing Communications,” in Marilyn S. Roberts and Robert L. King (Eds.) International Conference Proceedings of the American Academy of Advertising, 2001 Asia-Pacific Conference, American Academy of Advertising, pp. 66-73. Ang, Swee Hoon, Siew Meng Leong and Wendy Yeo (1999), When Silence Is Golden: Effects of Silence on Consumer Ad Response (Singapore), Advances in Consumer Research, 26(1), 295-30.

Ang, Swee Hoon, Sharon Y.M.Low, (2000), Exploring the Dimensions of Ad Creativity (Singapore),” Psychology & Marketing, 17(10), 835-855.

Bird, Kelly (2002), Advertise or die: advertising and market share dynamics revisited (Indonesia), Applied Economics Letters, 9 (12),763-8.

Callow, Michael and Leon G. Schiffman, Leon (2004), “Sociocultural meanings in visually standardized print ads (Philipplines),” European Journal of Marketing, 38 (9/10), 1113-29.

5. Deng, Shengliang, Sunite Jivan, Mary Louise Hassan (1994), “Advertising in Malaysia: A Cultural Perspective,” International Journal of Advertising, 13(2), 153-67.

6. Doyle, K. and Sar (2003), A Comparative Content Analysis of Cambodian and Thai Print Advertisements, Advances in Consumer Research, 30(1), 223-30.

7. Furnham, Adrian; Mak, Twiggy; Tanidjojo, Liza.(2000), An Asian Perspective on the Portrayal of Men and Women in Television Advertisements: Studies From Hong Kong and Indonesian Television, Journal of Applied Social Psychology, 30 (11), 341-52.

8. Karrh, James, A., Katherine Frith and Coy Callison (2001), “Audience Attitudes Toward Brand (Product) Placement: Singapore versus the United States,” International Journal of Advertising, 20(1), 3-24.

9. Khatibi, Ali; Haque, Ahasanul; Ismail, Hishamudin. (2004), Gaining a Competitive Advantage from Advertising (Study on Children’s Understanding of (Malaysia) TV Advertising), Journal of American Academy of Business, 4 (1/2), p302-9

10. Lan, Luh Luh (2001), An Overview of the Advertising Laws and Regulations in Singapore, Journal of Business Law, 399-414.

11. Lee, Chun Wah (2005), “Cultural Influences in Television Commercials: A Study of Singapore and Malaysia,” Journal of Promotion Management, 12(1), 57-84.

12. Lee, Yih Hwai, S. Wayne and Cheng Yuen Han (2002), Partitioned Pricing in Advertising: Effects on Brand and Retailer Attitudes (Singapore), Marketing Letters, 13(1), 27-41.

13. Lee, Yih Hwai and Swee Hoon Ang (2003), Interference of Picture and Brand Name in a Multiple Linkage Ad Context, Marketing Letters, 14(4), 273-89.

14. Leong, Siew Meng, Swee Hoon Ang, and Lai Leng Tham (1996), “Increasing Brand Name Recall in Print Advertising Among

15. Asian Consumers,” Journal of Advertising, 25(2), 65-82.

16. Lwin, May O.and Chow-Hou Wee (2000), The influence of spokeperson’s race in relation to accents used in television commercials (Singapore), Journal of Current Issues & Research in Advertising, 22(1), 67-84.

17. Lwin, May; Chow-Hou Wee (1999), The Effect of an Audio Stimulus: Accents in English Language on Cross-Cultural Consumer Response to Advertising(Hong Kong, Singapore and Mynamar), Journal of International Consumer Marketing, 11 (7), 5-39.

18. Marquez, F. T. (1975) “The Relationship of Advertsiing and Culture in the Philippines,” Journalism Quarterly, 52(3), 436-442.

Polyorat, Kawpong and Dana L. Alden (2005), “Self-Construal and Need-for-Cognition Effects on Brand Attitudes and Purchase Intentions in Response to Comparative Advertising in Thailand and the United States,” Journal of Advertising, 34(1), 37-48.

20. Pornpitakpan, Chanthika (2004), The Persuasive Effect of Circadian Arousal, Endorser Expertise, and Argument Strength in Advertising (Singapore), Journal of Global Marketing, 17 (2/3), 141-73.

21. Pornpitakpan, Chanthika (2004), Cross-Cultural Differences in the Effect of Ad Repetition and Ad Size: Experiments with Americans, Germans, and Singaporeans,Journal of Euromarketing, 13 (2/3), p49-84,

22. Pornpitakpan, Chanthika (2003), The Effect of Celebrity Endorsers’ Perceived Credibility on Product Purchase Intention: The Case of Singaporeans, Journal of International Consumer Marketing, 2003, 16(2), 55-75

23. Pornpitakpan, Chanthika and Tze Ke Jason Tan (2000), The Influence of Incongruity on the Effectiveness of Humorous Advertisements: The Case of Singaporeans, Journal of International Consumer Marketing, 12(1), 27-36.

24. Punyapiroje, Chompunuch, Margaret Morrison and Mariea Grubbs Hoy (2002) “A Nation Under the Influence: The Creative Strategy Process for Advertising in Thailand,” Journal of Current Issues & Research in Advertising, 24(2), 51-66.

25. Ramaprasad, Jyotika (1998), “Relationship and Communication Values: Their Reflection in Advertising Information Choices of Malaysian Youth,” Asian Journal of Communication, 8(1), 132-149.

26. Ramaprasad, Jyotika (2001), South Asian Students’ Beliefs About and Attitude Toward Advertising, Journal of Current Issues & Research in Advertising, 23 (1), 55-73.

27. Singh, Tanuja and Denise D. Schoenbachler (2001), Communication strategies for technology products in Singapore: a content analysis, International Business Review, 10 (5), p551-71

28. Sohail, S and M. Saeed (2004), Public Attitudes Towards Advertising in an Emerging Southeast Asian Nation: An Empirical Study (Malaysia), Journal of International Marketing & Marketing Research, 29(1), p21-37.

29. Tan, Chin Tiong and Catherine Ngui (1985), Ethnic Differences In Reactions To Children’s Advertising (Singapore), International Marketing Review, 2 (4), 31-8.

30. Tan, Tsu Wee Thomas, Lee Boon Ling and Eleanor Phua Cheay Theng (2002), Gender-role portrayals in Malaysian and Singaporean television commercials: an international advertising perspective, Journal of Business Research, 55(10), 853-62.

31. Teo, Thompson S. H. (2002), (Singaporean) Attitudes toward online shopping and the Internet, Behavior & Information Technology. 21(4), 259-72.

32. Treise, Debbie, Michael F. Weigold and Shiyan Dai (2001) “Consumer Assessment of Advertising Practices in Singapore,” in Marilyn S. Roberts and Robert L. King (Eds.) International Conference Proceedings of the American Academy of Advertising, 2001 Asia-Pacific Conference, American Academy of Advertising, pp. 57-63.

33. Vatjanapukka, Verawoot (2004), Relationship between consumer knowledge, prescription drug advertising exposure and attitudes towards direct-to-consumer prescription drug advertising (Thailand), 4(4), 350-61.

34. Wang, Qinan and Zhang Wu (2001), A duopolistic model of dynamic competitive advertising (Singapore), European Journal of Operational Research, 128 (1), 213- 27.

35. Wee, Chow-Hou, Mei-Lan Choong and Siok-Kuan Tambyah (1995) Sex role portrayal in television advertising (Singapore), International Marketing Review, 12(1), 49-65.

36. Wee How-Chow and May Lwin (1994), Comparative Effectiveness of Language Used for Print Advertising in a Multi-Lingual Society: The Singapore Experience, Singapore Management Review, 16(2), 25-47.

37. Yang, Xia, Zafar U Ahmed, Morry Ghingold, Goh Sock Boon, Thain Su Mei, Goh Sock, and Lee Hwa Lim (2003), Consumer preferences for commercial Web site design: An Asia-Pacific perspective (Singapore) Journal of Consumer Marketing, 20(1), 10-28.

38. Yoo, Boonghee and Rujirutana Mandhachitara (2003), Estimating Advertising Effects on Sales in a Competitive Setting (Thailand), Journal of Advertising Research, 43(3), 310-22.

The Americas

Advertising Associaton (1998) “Adspend in the Americas: A Tale of Two Regions,” International Journal of Advertising, 17(3), 393-398.

Canada

1.Lawrence, Carl, Stanley J. Shapiro, and Shaheen Lalji (1986) “Ethnic Markets: A Canadian Perspective,” Journal of the Academy of Marketing Science, 14(2), 7-16.

2.Rice, Butch and Richard Bennett (1998) The Relationship between Brand Usage and Advertising Tracking Measurements: International Findings (Canada and South Africa), Journal of Advertising Research, 38(3), 58-66.

3.Susan S. Jarvis and William W. Thompson (1995) “Making Sure Your Canadian Advertisement Does Not Sink Your Sale,” Journal of Consumer Marketing, 12(2).

4.Zhou, Nan and Zulkifli Abdullah (1995) “Canadian Matchmaker Advertisements: The More Things Change, The More They Remain the Same,” International Journal of Advertising, 14(4).

The Middle East

1.Al-Makaty, Safran S., G. Norman Van Tubergen, S. Scott Whitlow, and Douglas Boyd (1996) “Attitudes toward Advertising in Islam,” Journal of Advertising Research (May/June), 16-26.

2.Al-Olayan and Kiran Karande (2000) “A Content Analysis of Magazine Advertisements from the United States and the Arab World,” Journal of Advertising, 29(3), 69-82.

3.Amine, L.S. and Cavusgil, S. T. (1983) “Mass Media Advertising in a Developing Country,” International Journal of Advertising, 2(4), 317-330

4.Hetsroni, Amir (2000) “The Relationship between Values and Appeals in Israeli Advertising,” Journal of Advertising, 29(3), 55-68.

5.Kaynak, Erdenr, Orsay Kucukemiroglu and Sevgi Ayse Ozturk (1998) “Sales Promotion Practices of Consumer Goods Companies in an Advanced Developing Country (Turkey),” International Journal of Advertising, 17 (2), 213-231.

6.Kendrick, Alice & Jami A. Fullerton (2004), “International Reaction to the Shared Values Initiative: The First U.S. Advertising Campaign to the Muslim World,” Proceedings of the Annual Conference of the 2004 American Academy of Advertising, Pat Rose (ed).

7.Luqmani, Mushtaq and Ugur Yavas (1987) “Advertising in Saudi Arabia: Content and Regulation,” International Marketing Review 6(1), 59-72.

8.Vardar, Nukhet (1995) “Media Burst in a Euroasian Country: A Blessing or a Burden?” in Stanley J. Paliwoda and John K. Ryans Jr. (eds.) International Marketing Reader. London, UK: Routledge, pp. 177-201.

9.Yavas, Ugur (1994) “Research Note: Students as Subjects in Advertising and Marketing Research,” International Marketing Review, 11(4).

EUROPE

Anderson, R. D., Rack L. Engledow, and Helmet Becker (1978) “Advertising Attitudes in West Germany and the U.S.: Analysis over Age and Rime,” Journal of International Business Studies (Winter), 27-38.

Appelbaum, U. and C. Halliburton (1993) “How to Develop International Advertising Campaigns that Work: The Example of the an Food and Beverage Sector,” International Journal of Advertising, 12(3), 223-41.

Bjerke, Rune, Tom Rosendahl, Pradeep Goopalakrishna, Dennis Sandler (2005), “Ad Element Liking and Its Relationship to Overall Ad Liking: A European Cross-Cultural Investigation,” Journal of Promotion Management, 12(1), 97-128.

1. Boutonnat, Yves, Ana Bauer and Marshall Ottenfeld (1991) “North American and European Markets…Is Each Homogeneous or Heterogeneous?” Applied Marketing Research 31(Spring/Summer), 9-16.

2. Cunningham, Anne (2000) “Advertising Self-Regulation in a Broader Context: An Examination of the European Union’s Regulatory Environment,” Journal of Promotion Management, 5(2), 61-83.

3. Dibb, S., L. Simkin & R. Yuen (1994) “Pan-European Advertising: Think Europe-Act Local,” International Journal of Advertising, 13, 125-135.

4. Elinder, E. (1965)”How International can European Advertising be?” Journal of Marketing, 29, 7-11 .

5. Elliott, Caroline and Pamela Lenton (2005) Advertising and product launch strategies in the light of tobacco advertising legislation (United Kingdom), International Journal of Advertising, 24(4), 527-537.

6. Feick L. and H. Gierl (1996) “Skepticism about Advertising: A Comparison of East and West German Consumers,” International Journal of Research in Marketing, 13(3).

7. Howard, Donald G. and John K. Ryans, Jr. (1989) “Advertising Executives’ Perceptions of Satellite TV’s Potential Impact on the European Market,” European Journal of Marketing, 23(5), 22-30.

8. International Journal of Research in Marketing,Volume 12, Issue 5, December 1995: “Special Issue: The changing consumer in the European Union.”

9. Jacobs, B. (1991) “Trends in Media Buying and Selling in Europe and the Effect on the Advertising Agency Business,” International Journal of Advertising, 10, 283-91.

10. Janssens, Wim and Patrick De Pelsmacker (2005) Emotional or informative? Creative or boring?(Belgium Radio Spots) International Journal of Advertising, 24(3), 373-394.

11. Panigyrakis, George C. (2001), “Public Relations Managerss Role and Effectiveness in Product and Service Firms in Six European Countries,” Journal of Promotion Management, 7(1), 17-40.

12. Pridgen, Dee (1985) “Satellite Television Advertising and the Regulatory Conflict in Western Europe,” 14(1), 23-29.

13. Restall, Christine (1992) “The Embryonic Consumer of Eastern Europe: Cultural Values Research Find Many Similarities, and Significant Differences, between European Consumers of the East and West,” Marketing Management 1, 2.

14. Roostal, I. (1963) “Standardization of Advertising for Western Europe,” Journal of Marketing, 27(4), 15-20

15. Samiee, Saeed and John K. Ryans Jr. (1982) “Advertising and the Consumerism Movement in Europe: The Case of West Germany and Switzerland,” Journal of Business Studies, 13(1), 109-114.

16. Taylor, Ronald E. (1998) “Advertising Self-Regulation in the European Union: The Role of the European Advertising Standards Alliance,” Paper presented at the American Academy of Advertising Annual Conference, Lexington, Kentucky, March 27-29.

17. White, Candance, Ronald E. Taylor,and CLAP Eventi & Communicazione (2004), “Inside the IAP: A Qualitative Analysi of Italian Advertising Self-Regulation,” Proceedings of the Annual Conference of the 2004 American Academy of Advertising, Pat Rose (ed).

18. Veloutsou, Cleopatra and Claire O’Donnell (2005), Exploring the effectiveness of taxis as an advertising medium (United Kingdom), International Journal of Advertising, 24(2) 217-239.

19. Wolfe, A. (1991) “The Single European Market: National or Euro-brands?” International Journal of Advertising, 10(1), 49-58.

Eastern Europe/Newly Independent States

Cicic, Muris and Nenad Brkic (2003), “The advertising industry in Bosnia-Herzegovina: born again,” Journal of Marketing Communications, 9(4), 257 273.

Ettenson, Richard (1993)”Brand Name and Country of Origin Effects in the Emerging Market Economies of Russia, Poland and Hungary, International Marketing Review 10 (5).

Fullerton, J.A. (2003). Images in Post Soviet Advertising: An analysis of gender portrayal in Kazakhstani television commercials. Proceedings of the 2003 Conference of the American Academy of Advertising, Carlson, L (ed.) 16.

Fullerton, J. A. & Weir, T. (2002). Perceptions of Advertising in the Newly Independent States: Kazakhstani students’ beliefs about advertising. Journal of Advertising Education,6,(1), 45.
Fullerton, J. A. (2000), “Images in post Soviet advertising: An analysis of gender portrayal in Uzbekistani television commercials,” Proceedings of the 2000 Conference of the American Academy of Advertising, Mary Alice Shaver (ed.), 126.
Lepkowska-White, Elzbieta, Thomas G. Brashear, and Marc G. Weinberger (2003), “A Test of Ad Appeal Effectiveness in Poland and the United States The Interplay of Appeal, Product, and Culture,” Journal of Advertising, 32(3).

Ognianova, Ekaterina and Michael McBride (1998) “At Crossroads: An Overview of Advertising in Post-Communist Bulgaria,” Paper presented at the American Academy of Advertising Annual Conference, Lexington, Kentucky, March 27-29.

Palihawadana, Dayananda and Bradley R. Barnes (2005) Investigating agency–client relationships in the Polish advertising industry, International Journal of Advertising, 24(4), 487-504.

Rhea, Marti J. (1996) “Advertising Infrastracture in Romania,” Journal of Euromarketing 5 (4), 37-56.

________ (1996) “The Emergence of an Advertising Industry in Romania,” Journal of Euromarketing, 5 (2),.53-76
Sayre, Shay (1994) “Images of Freedom and Equality: A Values Analysis of Hungarian Political Commercials,” Journal of Advertising, 23(1), 97-109.
Schweitzer, John (2003). Advertising in Bulgaria: Prospects and Challenges in This Struggling Democracy. Paper presented at Advertising Division, the Association for Education in Journalism and Mass Communication Annual Convention, Kansas City, Missouri, July 29-August 3.
Seitz, Victoria A. (2005), “Romanian print advertising: A Content Analysis,” Journal of Promotion Management, 12(1), 3-16.
Sheth, Jagdish N. and Milan Smiljanic (1974) “Advertising Image–U.S. and Yugoslavia,” Journal of the Academy of Mareketing Science, 1(2): 167-179.

VonDorn, J. Grow and Irina Akimova (1998) “Advertising in Ukraine: Cultural Perspectives,” International Journal of Advertising, 17(2), 189-211.

West, Douglas C. and Stanley J. Paliwoda (1996) “Advertising Adoption in a Developing Market Economy: The Case of Poland,” International Marketing Review, 13(4).

Witte, Carl L. and Rvipreet S. Sohi (1994) “Prior Experiences and Their Impact on Central and Eastern European Responses to Marketing Communications: An Adoption and Diffusion Models Perspective,” in 1994 American Marketing Association Summer Educators’ Conference Proceedings, 263-269.

France

1.Biswas, Abhijit, Janeen E. Olsen, and Valerie Carlet (1992) “A Comparison of Print Advertisements from the United States and France,” Journal of Advertising,21(4), 73-82.

2.Micklitz, Hans-W. (1993) “Cross-Border Consumer Conflicts-A French-German Experience.” Journal of Consumer Policy, 16, 411-434.

3.Ryans, John K. and Claudia Fry (1976) “Some European Attitudes on the Advertising Transference Question: A Research Note,” Journal of Advertising, 5(2), 11-13.

4.Taylor, Ronald E. (1997) Inside the BVP: A Qualitative Study of French Advertising Self-Regulation” in Proceedings of the 1997 American Academy of Advertising Conference, Carole Macklin ed.

5.________ and Joyce Wolburg (1997) Messages of Individualism in French, Spanish and American Television Advertising,” Paper Presented at the Advertising Division of the 1997 AEJMC Convention, Chicago

6._________, Maria G. Hoy, and Eric Haley (1996) “How French Advertising Professionals Develop Creative Strategy,” Journal of Advertising, 25(1), 1-14.

7._________ and Maria G. Hoy (1995) “The presence of la seduction, le spectacle, l’amour and l’humour in French commercials,” In S. Madden (Ed.,) Proceedings of the 1995 Conference of the American Academy of Advertising, 36-42.

8._________ and Anne Cunningham (1997) “Protecting the Children: A Comparative Analysis of French and American Advertising Self-Regulation,” Paper presented at Advertising Division of the 1997 AEJMC Convention, Chicago.

Germany

Feick, L. and Gierl, H. (1996) “Skepticism about advertising: A comparison of East and West German consumers,” International Journal of Research in Marketing, 13(3), 227-235

Russia, CIS, and the Former USSR

1.Mueller, Barbara (1993) “From the Cold War to a Hot Marketplace: The Role of Advertising in the Commonwealth of Independent States,” in Esther Thorson eds., Proceedings of 1993 American Academy of Advertising, 248-263.

2.Wells, Ludmilla G.(1997) “A New World Order: The Role of Advertising in Russia and the NIS,” International Journal of Advertising, 16(2), 104-117.

3.——- (1996) “The Role of Professional Advertising Associations in Russia,” International Journal of Advertising, 15, 103-115.

4.——- (1994) “Western Concepts, Russian Perspectives: Meanings of Advertising in the Former Soviet Union,” Journal of Advertising, 23, 83-96.

5.—— (1991) “The Socioeconomic Culture and the Advertising Process in the Soviet Union,” in Rebecca Holman ed., Proceedings of the 1991 American Academy of Advertising, 203-212.

Italy

Tassinari, G. and G Cavaliere (2001), “Advertising Effect on Primary Demand: a Cointegration Approach,” International Journal of Advertising, 20(3).

Netherlands

Brown, Mark G. and Jonq-Ying Lee (1997) “Incorporating generic and brand advertising effects in the Rotterdam demand system,” International Journal of Advertising, 16(3),211-220.

United Kingdom

Ambler, Tim; Simon Broadbent, and Paul Feldwick (1998) “Does Advertising Affect Market Size? Some evidence from the United Kingdom,” International Journal of Advertising,17(3), 267-300.

Blythe, Jim (1997) “Does Size Matter? — Objectives and Measures at UK Trade Exhibitions,” Journal of Marketing Communications, 3(1), 51-59.

3._______ (1997) “Exhibitor commitment and the evaluation of exhibition criticism,” International Journal of Advertising, 18(1), 73-88.

Bennett, Roger (1997) “Corporate philanthropy in the UK: altruistic giving or marketing communications weapon?” Journal of Marketing Communications, 3(2), 87-109.

2. Caillat, Zahna and Barbara Mueller (1996) “The Influence of Culture on American and British Advertising: An Exploratory Comparison of Beer Advertising,” Journal of Advertising Research, 36(3), 79-88.

3. Duffy, Martyn (1999) “The Influence of Advertising on the Pattern of Food Consumption within the UK,” International Journal of Advertising, 18(2), 137-168.

4. Evans, Martin, Lisa O’Malley, Maurice Patterson (1996) “Direct Marketing Communications in the UK: A Study of Growth, Past, Present and Future,” Journal of Marketing Communications (2) 1.

5. Frith, Katherine T. and David Wesson (1991) “A Comparison of Cultural Values in British and American Print Advertising: A Study of Magazines,” Journalism Quarterly, 68(1/2) 216-223.

6. Fullerton, Ronald A. and Terence Nevett (1986) “Advertising and Society: A Comparative Distrust in Germany and Great Britain,” International Journal of Advertising, 5(3), 220-41.

7. Henry, Brian (1986 ed.) British Television Advertising: The First 30 years. London: Century Benham.

8. Jobber, David and Anthony Killbride (1986) “How Major Agencies Evaluate TV Advertising In Britain,” International Journal of Advertising, 5(3), 187-196.

9. Katz, Helen and Wei-Na Lee (1992) “Ocean Apart: An Initial Exploration of Social Communication Differences in US and UK Prime-Time Television Advertising,” International Journal of Advertising, 11(1), 257-267

25. Koudelova, Radka and Jeryl Whitelock (2001), “A Cross-Cultural Analysis of Television Advertisng in the UK and Czech Republic,” International Marketing Review, 18(3), 286-300.

26. Meech, P. (1999) “Watch this Space: The On-Air marketing Communications of UK Television,” International Journal of Advertising, 18(3).

27. Michell, Paul and Joel Bright (1995) “Multinational Headquarters Control of UK Subsidiaries’ Advertising Decisions,” International Journal of Advertising 14(3).

28. Miller, Fiona, E. C. (1998) “Bad Hair Day? Blasphemy, Indecency and English Advertising,(United Kingdom)” International Journal of Advertising, 17(3), 381-392.

29. Nevett, Terence (1992) “Differences between American and British Television Advertising: Explanations and Implications,” Journal of Advertising, 21(4),61-72.

30. Nevett, Terence (1982) Advertising in Britain: A History. London: Heinemann.

31. Sanghavi, Nitin (1999) “The Rise of Online Marketing Channels: A Strategic Overview of Internet Shopoping in the UK,” paper presented at the 1999 Society of Marketing Advances, Atlanta, Georgia, October 26-28.

32. Sankar, Avi and Brett Horton (1999) “Ambient Media: Advertising’s New Media Opportunity?” International Journal of Advertising, 18(3), 305-321.

33. Tansey, Richard, Michael R. Hyman, George M. Zinkhan, and Jhinuk Chowdhury (1997), “An Advertising Test of the Work Ethic in the U.K. and the U.S.,” Journal of International Consumer Marketing, 9 (3), 57-77.

34. Taplin, Walter (1961) The Origin of Television Advertising in the United Kingdom. London: Pitman.

35. Taylor, Charles (1999) “The Impact of a Culture’s Communication Style on Attitudes Toward Direct Marketing,” paper presented at the 1999 American Academy of Advertising Annual Conference, Albequque, New Mexico.

Tiwskaul, Rungpaka, Chirs Hackley and Isabelle Szmigin (2005), “Explicit Non-integrated Product Placement in British Television Programs,” International Journal of Advertising, 24(1), 95-111.
Toncar, Mark F (2001) “The use of humour in television advertising: revisiting the US-UK comparison,” International Journal of Advertising, 20(4).

Weinberger, Marc G. and Harlan Spotts (1991) “British and American Television Advertising: A Contrast in Styles?,” in Proceedings of the1991 American Academy of Advertising, 64-69.

West, Douglas (1995) “British Multinational Agencies,” in Stanley J. Paliwoda and John K. Ryans Jr. (eds.) International Marketing Reader. London, UK: Routledge, pp.157-175.

Whitelock, Jeryl and Niall Farall (1999) “Global and Satellite versus Local and Terrestrial: An Exploratory Study of Advertising within the UK,” International Journal of Advertising, 18(4), 495-518.

Scandinavian Countries

Bjerke, Rune, Pradeep Gopalakrishna, Dennis Sandler (2005), ” A Cross-national comparison of Scandinavian Value Orientations: From Value Segmentation to Promotional Appeals,” Journal of Promotion Management, 12(1), 35-56.

Boddewyn, J. J. (1985) “The Swedish Customer Ombudsman System and Advertising Self-Regulation,” Journal of Consumer Affairs, 19(1), 140-162.

3. Martensen, R. (1987) “Advertising Strategies and Information Content: American and Swedish Advertising,” International Journal of Advertising, 6(2), 133-144.

3.Helgesen, Thorolf, “Advertisers and Media Independents — Cooperation and Control: A Study in Norway,” International Journal of Advertising 16(1), 37-47.

4.Hurme, Pertti (2001), “Interactivity in Web Sites of Medical Support Organizations in Finland,” Journal of Promotion Management, 6(1/2), 61-71.

5.Mika Pantzar (2003), “Tools or Toys: Inventing the Need for Domestic Appliances in Postwar and Postmodern Finland,” Journal of Advertising, 32(1).

6.Wiles, Charles R., Judith A. Wiles, and Anders Tjernlund (1996) “The Ideology of Advertising: The US and Sweden,” Journal of Advertising Research, 36(3), 57-66.

7.Wile, Charles R. and Anders Tjernlund (1991) “A Comparison of Role Portrayal of Men and Women in Magazine Advertising in the U.S.A. and Sweden,” International Journal of Advertising 10(3), 259-267

AFRICA

1.Advertising Association (1998) “Global Adspend trends: Africa and the Middle East – focus on the smaller adspend regions.” International Journal of Advertising, 17, 515-520.

2.Alozie, Emmanuel C. (2001) “Advertising in Nigeria: Prospects and Challenges,” Proceedings of the 2001 American Academy of Advertising Annual Conference, March 29-April 1, Salt Lake City, Utah.

3.____ (2002) “Advertising and cultural messages: A Content Analysis of Commercials in Nigerian Mass Media,” Proceedings of the 2002 American Academy of Advertising Annual Conference, Jacksonville, Florida.

_______ (2002) ” IMC in Africa Challenges and opportunities in a neglected market: Northern Africa. In P. Rose (ed.), Proceedings of the 2002 Conference of the American Academy of Advertising, p. 5.

5._____ (2003) “Comparative Critical Analysis of Advertorials and Articles in Nigerian Mass Media During the Fourth Republic,” Paper presented at International Communication Division, the Association for Education in Journalism and Mass Communication Annual Convention, Kansas City, Missouri, July 29-August 3.

6.___________ (2003). Reflections of Cultlure: An Analysis of Nigerian mass media advertising. Ecquid Novi 24(2):157-180.

7.________ (2003).. Critical Analysis of Cultural Values Found in Nigerian Mass Media Advertisements, Studies in Media & Information Literacy Education 3(4). Available online: http://www.utpress.utoronto.ca/journal/ejournals/simile

__________ (2004), “Development and anti development messages in Nigerian advertising,” The Journal of Development Communication 15(2):13-31.
___________(2004), “Production of the black body: A contextual exploration of the depiction African women in advertising,” Paper presented at Black Body Imaging Writing (Re) Reading: An International Conference. April, DePaul University, Chicago, Illinois.

10.Davidson, Sinclair and Dimitri Kapelianis (1996) “Towards an Organizational Theory of Advertising: Agency-Client Relationships in South Africa,” International Journal of Advertising, 15(1), 48-60.

11. Keenan, K. & Shoreh, B. (2000), How Advertising is Covered in Egyptian Press:A Longitudinal Examination of Content, International Journal of Advertising, 19(2), 245-257.

12.Kenenan, K. (2003), Advertising:Northern Africa,in John McDonough et al (2003 eds.)Encyclopedia of Advertisng, (pp.20-22).Chicago, IL: Fitzroy, Dearborn.

13.Koenderman, Tony (2003), Advertisign: Africa-Sub-Sahara, in John McDonough et al (2003 eds.)Encyclopedia of Advertising, (pp.22-24).Chicago, IL: Fitzroy, Dearborn.

14.Mimer, Laura M (2005) Sex-Role Portrayals in African Television Advertising: A Preliminary Examination with Implications for the Use of Hofstede’s Research, Journal of International Consumer Marketing, 17 (2/3),p73-91.

15. Viosca, Jr., R. Charles, Blaise J. Bergiel, Phillip Balsmeier (2005), “Country equity: South Africa, a Case in Point,” Journal of Promotion Management, 12(1), 85-96.

Australia and New Zealand

1. Au, Alan K. M. (1993) “Consumers’ Attitudes Towards Accountant Advertising in New Zealand,” International Journal of Advertising, 12(3), 243-255.

2. Birch, Dawn and Janelle McPhail (1999) “Does Accent Matter in International TV Ads (Australia)?” International Journal of Advertising, 18(2), 251-268.

3. Browne, Beverly A. (1998) Gender Stereotypes in Advertising on Children Television in the 1990s: A Cross-Cultural Analysis,” Journal of Advertising, 27(1), 83-96.

4. Devinny, Timothy, Grahame Dowling and Michael Collins (2005), “Client and Agency Mental Models in Evaluating Advertising (Australia),” International Journal of Advertising, 24(1), 35-50.

5. Durden, G. T. Orsman and P.C. N. Michell (1997) “Commonalites in the Reasons for Switching Advertising Agencies: Corroboratory Evidence from New Zealand,” International Journal of Advertising 16(1), 62-69.

6. Dowling, Grahame R. (1980) “Information Content in U.S. and Australian Television Advertising,” Journal of Marketing 44(4), 34-37.

7. Eagle, L., M. Padisette, K. Hyde, W. Fourie, Philip Kitchen (1999) “Perceptions of Integrated Marketing Communications among Marketers and Advertising Agency Executives in New Zealand,” International Journal of Advertising, 18(1), 89-119.

8. Fam, Kim S. and David S. Waller (1999) “Factors in Winning Accounts: The Views of Agency Account Directors in New Zealand,” Journal of Advertising Research, 39(3), May-June, 21-32.

9. Fam, Kim S. and David S. Waller (1999), “Attracting New Clients: A New Zealand Ad Agency Perspective,” Journal of Promotion Management, 5(2), 85-99.

10. Fay, Michael and John Bell (1998) “A Study of the Professions’ Attitudes toward Competition and Advertising (New Zealand),” International Journal of Advertising, 17(3), 349-363.

11. Fay, Michael (1999) “Ads as Cyclical Fashion Goods? An Analysis of Variation in the Frequency of Usage of Values, Claims and Style in Magazine Ads(New Zealand),” International Journal of Advertising, 18(3), 377-404.

12. Frazer, Charles F., Kim Bartel Sheehan and Charles H. Patti (2002) “Advertising Strategy and Effective Advertising: Comparing the U.S. and Australia,” Journal of Marketing Communications, 8(3), 149-164.

13. Gray, Vaughan Ronald and Kim shyan Fam (2001), “Client-Agency Relationships: An Empirical Study of the New Zealand Small Advertisers’ Views of Agency Services,” Journal of Promotion Management, 7(1/2), 177-194.

15. Harker, Michael and Debra Harker(2002) “Dealing With Complaints About Advertising In Australia: the Importance of Regulatory Self-Discipline,” International Journal of Advertising, 21(1), 23-45.

16. Hill, Railton and Lester W. Johnson (2004), “Understanding Creative Service: A Qualitative Study of the Advertising Problem Delineation, Communication, and Response(APDCR) Process (Australia),” International Journal of Advertising 23(4), 285-307.

17. Morgan, Nigel J. and Annette Pritchard (2005), “Promoting niche tourism destination brands: Case Studies of New Zealand and Wales,” Journal of Promotion Management, 12(1), 17-34.

18. Quester, Pascale G. (1997) “Awareness as a Measure of Sponsorship Effectiveness: The Adelaide Formula One Grand Prix and Evidence of Incidental Ambush Effects,”, Journal of Marketing Communications (3) 1, 1-20.

19. Waller, David S. and Michael J. Polonsky (1996) “Everybody Hide, An Election is Coming! An Examination Why Some Australian Advertising Agencies Refuse Political Accounts,” International Journal of Advertising, 15(1), 61-74.

20. Waller, David (1998) “Americanization/Globalization of the Australian Advertising Industry,” Paper presented at the International Advertising Pre-Conference Session, American Academy of Advertising Conference, Lexington, Kentucky, March 26.

MULTI-COUNTRY STUDIES

1.Alden, Dana L., Sayne D. Hoyer and Chol Lee (1993) “Identifying Global and Culture-Specific Dimensions of Humor in Advertising: A Multinational Analysis,” Journal of Marketing, 57(April), 64-75.

2.Appiah, Osei (2000) “The Effects of Ethnic Identification on Multicultural Adolescents’ Evaluations of Ads,” Paper presented at the Advertising Division, Association for Education in Journalism and Mass Communication Annual Conventon, July 7-12, Phoenix, Arizona.

3.Chen, Henry, C.K. and Deal Allmon (1998) “Perception of the Media in Three Different Cultures: the United States, Australia and Taiwan,” International Journal of Advertising, 17(2), 233-253.

4.Carlson, Les, Stephen J. Grove, Norman Kangun, and Michael J. Polonsky (1996) “An International Comparison of Environmental Advertising: Substantive versus Associative Claims,” Journal of Macromarketing, 16(2).

5.Chawla, Sudhir K. and Jaime Ellis (1999) Global perceptions of online advertising (US, Singapore, HK),. Journal of Professional Services Marketing,19(1), 91-99.

6.Cooper-Chen, Ann, E. Leung and S. H. Cho (1995) “Sex Roles in East Asian Magazine Advertising,” Gazette, 55, 207-223.

7.Cutler, Bob D. and Rajshekhar G. Javalgi (1992) “A Cross-cultural Analysis of the Visual Components of Print Advertising: The United States and the European Community,” Journal of Advertising Research, Jan/Feb., 71-79.

8.______, _______ and M. Krishna Erramilli (1992) “The Visual Components of Print Advertising: A Five-Country Cross-cultural Analysis,” European Journal of Marketing, 26(4), 7-20.

9.Darley, William E. and Denise Robinson (1993) “Cross-National Comparison of Consumer Attitudes Toward Consumerism in Four Developing Countries,” The Journal of Consumer Affairs, 27(1), 37-54.

10.Donthu, Naveen (1998) “A Cross-Country Investigation of Recall and Attitude toward Comparative Advertising,” Journal of Advertising, 27(2), 111-122.

11.Ettenson, Richard (1993)”Brand Name and Country of Origin Effects in the Emerging Market Economies of Russia, Poland and Hungary, International Marketing Review 10 (5).

12.Ewing, Michael T. and Albert Caruana (1999), Communicating with the Cohort: Exploring Generation X Asia’s Attitudes Towards Advertising (Malaysia, Hongkong, Singapore, Journal of International Consumer Marketing, 11 (1), 41-54.

13.Fam, Kim Shyan and David S. Waller (2003), Advertising Controversial Products in the Asia Pacific: What Makes Them Offensive? Journal of Business Ethics, 48(3), 237-61.

14.Ferley, Stephen, Tony Lea and Barry Watson (1999) “A Comparison of U.S. and Canadian Consumers,” Journal of Advertising Research, 39(5), September/October.

15.Ford, John B., Michael S. LaTour, Earl D. Honeycutt Jr., and Matthew Joseph (1994), Female Sex Role Portrayals in International Advertising: Should Advertisers Standardize in the Pacific Rim (Thailand, USA and New Zealand) ? American Business Review, 4, 12(2), 1-10.

16.Frith, Katherine (2003), “Advertising and the Homogenization of Cultures: Perspectives from ASEAN,” Asian Journal of Communication 13(1), 37-54.

17.Furnham, Adrian and Elena Farragher (2000) “A cross-cultural content analysis of sex-role stereotyping in television advertisements: A comparison between Great Britain and New Zealand,” Journal of Broadcasting & Electronic Media, Summer,415-436.

18.Fullerton, Ronald A. and Terence Nevett (1986) “Advertising and Society: A Comparative Analysis of the Roots of Distrust in Germany and Great Britain,” International Journal of Advertising 5(3), 229-41.

19.Gilly, Mary C. (1988) “Sex Roles in Advertising: A Comparison of Television Advertisements in Australia, Mexico and the United States,” Journal of Marketing, 52 (April), 75-85.

20.Gould, Stephen J., Pola B. Gupta and Sonja Grabner-Krauter (2000), “Product Placement in Movies: A Cross-Cultural Analysis of Austrian, French and American Consumers’ Attitudes toward This Emerging International Promotional Medium,” Journal of Advertiisng , 29(4), 41-58.

21.Griffin, Tom, David McArthur, Toshio Yamaki and Pedro Hidalgo (1998) “The ABC of Advertising Management: Perceptions and Practices of Managers in Chile, Japan and the US” International Journal of Advertising, 17(2), 169-188.

22.Graham, John L., Michael Kamins, and Djoko S.Oetomo (1993) “Content Analysis of German and Japanese Advertising in Print Media from Indonesia, Spain and the United States,” Journal of Advertising, 22(2), 5-16.

23.Griffin, Tom, David McArthur, Toshio Yamaki and Pedro Hidalgo (2000) “Marketing Communications: Examining the Work of Practitioners in teh U.S., Japan and Chile,” International Journal of Advertising, 19(1), 73-94.

24.Heyder, H., K. J. Musiol, and K. Peters (1992), “Advertising in Europe — Attitudes toward Advertising in Certain Key East and West European Countries,” Marketing and Research Today, March, 58-67.

25.Huang, Ming-Hui (1998) “Exploring a New Typology of Advertising Appeals: Basic vs. Social, Emotional Advertising in a Global Setting,(US, UK, Taiwan, China)” International Journal of Advertising, 17(2), 145-168.

26.Javalgi, Rajshekhar, Bob D. Cutler and D. Steven White (1994) “Print Advertising in the Pacific Basin: An Empirical Investigation,” International Marketing Review, 11(6).

27.Kangun, Norman and Michael Jay Polonsky (1995) “Regulation of Environmental Marketing Claims: A Comparative Perspective,” 14(1), 1-24.

28.Karloff, Kim E. and Yi-ching Lee (1999) “Made in Taiwan and the U.S.A.: A Study of Gender Roles in Two Nations’ Magazine Advertisements,”

29.Kwok, Susanna W. Y. (1999)”Information Cues in Renmin Ribao Advertisements (1979-1988),” paper presented at the Advertising Division, the 1999 Association for Education in Journalism and Mass Communication Annual Convention, August 4-7, New Orleans, Louisiana.

30.Kim, Chun-Sik and Yoo-Kyoung Kim (1999) “The Impact of Culture on Political Advertising – A Comparison between the U.S. and Korean Newspaper Ads,”

31.Kwok, Susanna W. Y. (1999)”Information Cues in Renmin Ribao Advertisements (1979-1988),” paper presented at the Advertising Division, the 1999 Association for Education in Journalism and Mass Communication Annual Convention, August 4-7, New Orleans, Louisiana.

32.Kim, Yoo-Kyung and Hao-chieh Chang (1996) “The Impact of Cultural and Market Distance on International Advertising: A Content Analysis of Advertisements from U.S., Japan and Korea,” Sungkok Journalism Review, 7(Fall), 41-71.

33.Kitchen, Philip J. and Don E. Schultz (1999) “A Multi-Country Comparison of the Drive for IMC,” Journal of Advertising Research, 39(1), January/February, 21-38.

34.Kwok, Susanna W. Y. (1999), “Information Cues in Renmin Ribao Advertisements (1979-1988),” paper presented at the Advertising Division, the 1999 Association for Education in Journalism and Mass Communication Annual Convention, August 4-7, New Orleans, Louisiana. (Japan, South Korea, and India).

35.La Ferle, Carrie and Wei-Na Lee (2003), Attitudes Toward Advertising: A Comparative Study of Consumers in China, Taiwan, South Korea and the United States, Journal of International Consumer Marketing, 15(2), 5-25.

36.Laroche, M., Pons, F. , Q. Zhang, and R. Toffoli (2001), “A Cross-Cultural Study of the Persuasive Effect of Fear Appeal Messages in Cigarette Advertising: China and Canada,” International Journal of Advertising, 20 (3).

37.Leckenby, John D. and Heejin Kim (1994), How Media Directors View Reach/Frequency Estimation: Now And A Decade Ago (Japan, Taiwan and US), Journal of Advertising Research, 34(5), 9-22.

38.Lepkoswka-White Elzbieta and Thomas G. Brashear (2001) “A Test of Ad Appeal Effectiveness in Poland and the U.S.: The Interplay of Appeal, Product and Culture,” paper presented at the 2001 American Academy of Advertising Annual Conference, March 29-April 1, Salt Lake City, Utah.

39.Luqmani, Mushtaq, Ugur Yavasand, Zahir Quraeshi (1988), “Advertising in Saudi Arabia: Content and Regulations,” International Marketing Review, 6(1), 58-72.

40.Markham, Scott and Joe Cangelosi (1999), An international study of unisex and “same-name” fragrance brands (Malaysia, USA, Singapore, GB, etc.), Journal of Product & Brand Management, 8(5), 387-402

41.Milner, Laura M. & James M. Collins (2000) “Sex-Role Portrayals and the Gender of Nations,” Journal of Advertising, 29(1), 67-79.

42.Miracle, Gordon E., Beate Bluhm, Juergen Bluhm, Yung Kyun Choi and Hairong Li (1998) “The Relationship Between Cultural Variables and the Amount and Type of Information in Korea and German Television Commercials,” Paper presented at the American Academy of Advertising Annual Conference, Lexington, Kentucky, March 27-29.

43.Moon, Y. S. and Kara Chan (2002) “Cross-cultural study of gender portrayal in children’s television commercials: Korea and Hong Kong,” Asian Journal of Communication.

44.Murray, Noel M. and Sandra B. Murray (1996) “Music and Lyrics in Commercials: A Cross-Cultural Comparison between Commercial Run in the Dominican Republic and the United States,” Journal of Advertising 25(2), 51-64.

45.Na, W. B. and R. Marshall (2001) “A Crosscultural Assessment of the Advertising Agency Selection Process: An Empirical Test in Korea and New Zealand,” International Journal of Advertising, 20(1).

46.O’Donohoe, Stephanie (1995) “Attitudes to Advertising: A Review of British and American Research,” International Journal of Advertising 14(3).

47.Petty, Ross (1996) “The Law of Misleading Advertising: An Examination of the Differences Between Common and Civil Law Countries,” International Journal of Advertising, 15(1), 33-47.

48.Ramaprasad, Jyotika (2001), South Asian Students’ Beliefs About and Attitude Toward Advertising, Journal of Current Issues & Research in Advertising, 23 (1), 55-73.

49.Sengupta, Subir (1995) “Influence of Culture on Portrayals of Women in Television Commercials: A Comparison Between the United States and Japan,” International Journal of Advertising, 14(4).

Shao, Alan, Yeqing Bao and Elizabeth Gray (2004), “Comparative Advertising Effectiveness: A Cross-Cultural Study(different immigrants in the US),” Journal of Current Issues and Research in Advertising, 26(2), 67-80.

51.Sherry, John, Bradley Greenberg and Hiroshi Tokinoya (1999) “Orientations to TV Advertising among Adolescents and Children in the U.S. and Japan,” International Journal of Advertising, 18(2), 233-250.

52.Tanaka, H. et al. (1998), “Advertising Creative Strategies in Asia: A Cross-national Comparison of TV Commercials Expressions Among Thailand, Singapore, USA and Japan,” in Proceedings of the 1998 Multicultural Marketing Conference, Montreal: Academy of Marketing Science and Concordia University.

53.Taylor, Ronald and Joyce Wolburg (1997) Messages of Individualism in French, Spanish and American Television Advertising,” Paper Presented at the 1997 AEJMC Convention, Chicago

54.Tse, David K., John K. Wong & Chin Tiong Tan (1988), “Toward Some Standardized Cross-cultural Consumption Values,” Advances in Consumer Research, 15, 387-395.

55.Wang, Jang-Sun (1999) “A Study of the Facets of the ‘Country-of-Origin’ Image and Its Comparison among Different Countries,”

56.Wee,Chou-How, Mei-Lan Chong and Siok-Kuan Tambyah (1995) “Sex Role Portrayal in Television Advertising: A Comparative Study of Singapore and Malaysia,” International Marketing Review, 12(1).

57.Wills, James R. and John K. Ryans (1982) “Attitudes toward Advertising: A Multinational Study,” Journal of International Business Studies, 13(Winter): 121-129.

58.Yang, Chung-Chuan (1997)”An exploratory study of the effectiveness of interactive advertisements on the Internet,” Journal of Marketing Communications, 3(2),61-85.

59.Yoon, Tae-Il and Kyoungtae Nam (2001) Cultural Differences in the Responses towards Offensive Advertising: A Comparison of Koreans, Korea-Americans, and Americans. Paper presented at the Association for Education in Jouranlism and Mass Communication Annual Convention, Washington, D.C.

60.Zanpour, Fred, Cypress Chang and Joelle Catalano (1992) “Stories, Symbols, and Straight Talk: A Comparative Analysis of French, Taiwanese, and U.S. TV Commercials,” Journal of Advertising Research, (Jan/Feb), 25-37.

61.Zanpour, Fred, Veronica Campos, Joelle Catalano, Cypress Chang, Young Dae Cho, Renee Hoobyar, Shu-Fang Jiang, Man-Chi Lin; Stan Madrid, Holly Scheideler, and Susan Titus Osborn (1994) “Global Reach and Local Touch: Achieving Cultural Fitness in TV Advertising,” Journal of Advertising Research, 5, 35-63.

62.Zif, Jehiel, Robert F. Young, adn Ian Fenwick (1984), “A Transnational Study of Advertising-to-Sales Ratios,” Journal of Advertising Research, 24(3), 58-63.

HISPANIC/LATIN AMERICA MARKET

Albonetti, Joseph G. and Luis V. Dominguez (1989) Major Influences on Consumer-Goods Marketers’ Decision to Target U.S. Hispanics,” Journal of Advertising Research, February/March, 9-21.

Astroff, Roberta J. “Spanish gold: Stereotypes, ideology, and the construction of a U. S. Latino market. The Howard Journal of Communication, 1(4),1988/89,155-173.

Callow, Michael C. and Gibran Mcdonald (2005) The Spanglification of Advertising Campaigns in Hispanic Media? A Comparison of Approaches in Spanish-only and Dual Language Magazines, Journal of Marketing Communications, 11(4), 283-295.

Cutler, B. D., R. G. Javalgi, & M. K. Erramilli (1992) “The Visual Components of Print Advertising: A Five-Country Cross-Cultural Analysis,” European Journal of Marketing, 26(4).

5. Delener, Nejdet, and James P. Neelankavil(1990) “Information Sources and Media Usage: A Comparison between Asian and Hispanic subcultures,” Journal of Advertising Research. June/July:45-52,”

6. Elaine (1991) “Hispanics are Hot,” Direct Marketing, October, 28-32.

7. Faber, Ronald J. and O’Guinn, Thomas (1991) “Does Translating Language Translate to More Effective Advertising?: Hispanic Viewers’ Perceptions of English Versus Spanish Language Ads,” in Proceedings of the 1991 American Academy of Advertising, 55-58.

8. Falk, Louis K., Robert W. Jones, Dawn Foster, & Sharaf Rehman (1997) “Comparative Analysis of Advertising Information in U.S. and Mexico Editions of a Men’s Magazine,” Paper presented at the Advertising Division of the AEJMC Annual Convention, Chicago, 1997.

9. Fejes, F. (1980) “The Growth of Multinational Advertising Agencies in Latin America.” Journal of Communication, 30, 36-49.

Fullerton, J.A. & Kendrick, A. (2001) An analysis of role portrayal in U.S. Spanish-language television promotional announcements. Southwestern Mass Communication Journal, 17(1), 63-75.
Fullerton, J.A. & Kendrick, A. (2001). Comparing content of commercials from general market and Spanish-language television. Southwestern Mass Communication Journal, 17(1), 53-62.
Fullerton, J.A. & Kendrick, A. (2000). Portrayal of men and women in U.S. Spanish-language television commercials. Journalism & Mass Communication Quarterly, Spring, 77(1), 128-142.
Garcia, John A. (1982) “Ethnicity and Chicanos: Measurement of Ethnic Identification, Identity, and Consciousness,” Hispanic Journal of Behavioral Sciences, 4(3), 225-34.

Gregory, G. D. and J. M. Munch (1997) “Cultural Values in International Advertising: An Examination of Familial Norms and Roles in Mexico,” Psychology and Marketing, 14(2), 99-119.

Hanni, David A., John K. Ryans, and Ivan R. Vernon (1995) Executive Insights: Coordinating International Advertising: The Goodyear Case Revisited for Latin America,” Journal of International Marketing, 3(2).

Hernandez, Sigfredo A. and Larry M. Newman (1992) “Choice of English vs. Spanish Language in Advertising to Hispanics.” Journal of Current Issues and Research in Advertising, 14(2), 35-45.

15. James, E. Lincoln and Louisa Ha (1996) “Media Language Choice and Shopping Orientations: The Hispanic Market,” Business Research Yearbook, Vol. 3, University Press of America and International Academy of Business Disciplines,33-37.

16. Kiellor, Bruce D., R. Stephen Parker and Allen Schaefer “Influences in Adolescent Brand Preferences in the United States and Mexico,” Journal of Advertising Research, 36(3), 47-56.

17. Lee, Wei Na, Koog-Hyang Um, Rhi-Perez Ro Pablo, Tharp Marye, T. Bettina, Cornwell and Helen Katz (1991), “Ethnic Minority Research in the United States: Theories, Methodologies, and Findings,” Proceedings of the 1991 American Academy of Advertising, 114-120.

18. Lim, Jeen-Su, Ron Zallocco & Morry Ghingold (1997) “Segmenting the Hispanic Market Based on Ethnic Origin and Identity,” Journal of Segmentation in Marketing, 1(2).

19. McCarty, John A. and Patria M. Hartwick (1992) “Cultural Value Orientations: A Comparison of Magazine Advertisements from the US and Mexico,” in Advances in Consumer Research, Vol. 19, eds., J.F. Berry and Brian Sternthal. Provo, UT: Association for Consumer Research, 34-38.

20. Meyer, Timothy P. (1991) “Advertising to Hispanics: A Research Agenda for the Next Decade,” in Proceedings of the 1991 American Academy of Advertising, 59-62.

21. O’Guinn Tom, Ronald Faber and George Meyer (1986) “Advertising and Subculture:The Role of Ethnicity and Acculturation in Market Segmentation.” Current Issues and Research in Advertising, 9, 133-147.

22. Palumbo, Federick A. and Ira Teich (2005), “Segmenting the U.S. Hispanic Market Based on Level of Acculturation,” Journal of Promotion Management, 12(1), 151-173.

23. Pennington, Robert (1993) “Domestic and Foreign Advertising in Mexican Newspapers,” paper read at the Annual Convention of the Association for Education in Journalism and Mass Communication, August 12-15, Kansas City.

24. Ravalo, Bethel Ann (1998) “International Advertising in Puerto Rico: Identifying Trends and Opportunities,” Paper presented at the International Advertising Pre-Conference Session, American Academy of Advertising Conference, Lexington, Kentucky, March 26.

25. Rose, Patricia B. (1992) “Hispanic Acculturation/Assimilation–The Need for an Emic Perspective,” in Proceedings of the 1992 American Academy of Advertising Annual Conference, Leonard Reid ed., 1-6.

26. 27.________ (1996) “Practitioner Opinions and Interests Regarding Integrated Marketing Communications in Selected Latin American Countries,” Journal of Marketing Communications 2(3), 125-139

27. Roslow, Peter and Sydney Roslow (1980) “How U.S. Latinos Use Radio,” Journal of Advertising Research, 20(2),19-22.

28. Roslow, Peter and J. A. F. Nicholls (1996) “Target the Hispanic Market: Comparative Persuasion of TV Commerical in Spanish and English,” Journal of Advertising Research, 36(3), 67-78.

29. Shoemaker, Pamela J., Stephen D. Reese, and Wayne A. Danielson. “Spanish-language Print Media Use as an Indicator of Acculturation.” Journalism Quarterly,62(4), 1985, 734-740.

30. Stevenson, Thomas H. and Patricia McIntyre (1995), “A Comparison of the Portrayal and Frequency of Hispanics and Whites in English Language Television Advertising,” Journal of Current Issues and Research in Advertising, 17(1), 65-74.

31. Tansey, Richard and Michael R. Hyman (1994) Dependency Theory and the Effects of Advertising by Foreign-Based Multinational Corporations in Latin America,” Journal of Advertising, 23(1), 27-42.

32. Tansey, Richard, M. R. Hyman and G. M. Zinkhan (1990) “Cultural Themes in Brazilian and US Auto Ads: A Cross-cultural Comparison,” Journal of Advertising (19), 30-39.

33. Torres, Ivonne M. and Betsy D. Gelb (2002), “Hispanic-targeted Advertising: More Sales?” Journal of Advertising Research, 42(6), 69-75.

34. Werder, Olaf and Frank G. Perez (2003) Latino Consumer Behavior and Acculturation: A Communication Model. Paper presented at Advertising Division, the Association for Education in Journalism and Mass Communication Annual Convention, Kansas City, Missouri, July 29-August 3.

ETHNIC ADVERTISING

1.Allen, Leigh and James Karrh (2002) “Where do we go from here? Insights from Leading African-American Advertising Agency Owners,” Proceedings of the 2002 AmericanAcademy of Advertising Annual Conference, Jacksonville, Florida.

2. Chen, Joseph, May Aung, Lianxi Zhou and Vinay Kanetkar (2005) Chinese Ethnic Identification and Conspicuous Consumption (In Canada): Are There Moderators or Mediators Effect of Acculturation Dimensions? . Journal of International Consumer Marketing, 17 (2/3),117-136.

Elias, Nelly and Leah Greenspan, (2007), The Honey, the Bear, and the Violin: The Russian Voices of Israeli Advertising, Journal of Advertising Research, 47(1), March, 113-123
Hermandez, Monica D., Michael S. Minor and Joeabeom Suh (2005), “Brand Memory in teh Advergaming Context: A Cross-Script Comparison of Bilingual Consumers,” Proceedings of the 2005 American Academy of Advertising Annual Conference, Houston, Texas.

Hung, Kineta and Marshall D.Rice (1996), Canadian Advertising Agency Executives and their Ethical Concerns: A Cross-National Replication, International Journal of Advertising, 15(4), 345-59.

Kinra, N. (1997)”The Communicative effectiveness of ethnically oriented advertising,” International Journal of Advertising, 16(3), 211-240.

La Ferle, Carrie and Wei-Na Lee (2005) Can English Language Media Connect with Ethnic Audiences? Ethnic Minorities’ Media Use and Perceptions of Representation in Advertising, Journal of Advertising Research 45(1), 140-153.
Lee, Christina, K. C., Nalini, Fernandex and Brett A. S. Martin (2002), “Using Self-Referencing to Explain the Effectiveness of Ethnic Minority Models in Advertising,” International Journal of Advertising, 21(3), 367-379.
Morimoto, Mariko and Carrie La Ferle (2002) “Portrayals of Asian Americans in Magazine Advertisements,” Proceedings of the 2002 American Academy of Advertising Annual Conference, Jacksonville, Florida.
_______ (2005), “Advertising Evaluations of Asian American Consumers,” Proceedings of the 2005 American Academy of Advertising Annual Conference, Houston, Texas.

11. Motley, Carol M., Geraldine R. Henderson, and Stacey Menzel Baker (2003), “Exploring Collective Memories Associated with African-American Advertising Memorabilia: The Good, the Bad, and the Ugly,” Journal of Advertising, 32(1).

Nwankwo, S. & Lindridge, A. (1998).Marketing to Ethnic Minorities In Britain,Journal of Marketing Practice: Applied Marketing Science 4(7), 200-216.

Toffoli, Roy and Michel Laroche (2002), Cultural and language effects on Chinese bilinguals’ and Canadians’ responses to advertising, International Journal of Advertising, 21(4), 505-25.
Ueltschy, L. C and F. R. Krampf (1997).The Influence of Acculturation on Advertising Effectiveness to the Hispanic Market.Journal of Applied Business Resarch, 13(2), 87-103.

INTERNATIONAL DIRECT MARKETING

1.Evans, Martin, Lisa O’malley, Maurice Patterson (1996) “Direct Marketing Communications in the UK: A Study of Growth, Past, Present and Future,” Journal of Marketing Communications (2) 1.

2.Light, David C., and T. M. Somasundaram (1994) “International Direct Marketing Strategy: A Comparison with Alternative Media,” Journal of Direct Marketing, 8(1), 71-77.

3.Maynard, Michael and Charles Taylor (1996,”A Comparative Analysis of Japanese and U.S. Attitudes toward Direct Marketing,” Journal of Direct Marketing, 10(1), 34-44.

4.Mehta, R., R. Grewal and E.Sivadas (1996), “International Direct Marketing on the Internet: Do Internet Users Form a Global Segment?” Journal of Direct Marketing, 10(1), 45-58.

5.Rosenfield, James R. (1994) “Direct Marketing Worldwide,” Journal of Direct Marketing, 8 (1), 78-82.

Suggestions and comments