The day my Aunt found out I wanted to go into Social Media Marketing, she threw every bit of information she had at me. She was sending me emails, texts, and Facebook messages all concerning people she thought were important for me to follow. One name she constantly gave me was Liz Heron. Knowing my Aunt, she hops on bandwagons a lot and I didn’t pay much attention to what she was saying. After much persistency, I gave in and looked up Liz Heron and it turned out to be extremely worthwhile.
I subscribed to Liz on Facebook where I discovered she works for The Wall Street Journal as the Social Media Director. She has over 850,000 subscribers that are fairly active on her site. She doesn’t post as often as some people may, but her posts contain depth and aren’t just there to fill space. She posts pictures of where she is at, and what activitities she is taking part in. She will post links to articles and ask her subscribers to comment on said article. She will also ask her subscribers to take part in polls The Wall Street Journal is conducting and she will try to get #WSJ to trend on Twitter by hash-tagging it with a lot of things she posts. She involves her followers, which makes them interested in what she is doing because they feel like their voice matters. I like following her because she posts things that are actually interesting and can capture my attention when social media gets overwhelmed with useless posts.