– I found the section on sex appeal to be very interesting, especially when they said it is rarely used. I feel that I somewhat disagree with that as I see it used it many ads. Mostly clothing, perfume/cologne, hygiene/deodorants, and so on. On the other hand I feel that it may not be used quite as often as I originally thought as well. It is possible to interpret it as something that it is not.
-I also found it interesting that comedy was used as a style rather than an actual appeal. I feel that it is used too frequently to not be considered an appeal. Funny makes people laugh which makes them feel good. As the video said the other day, “Advertising is selling happiness!”
Interesting facts about 15 advertising appeals
24
Feb