Fowler’s list of 15 appeals that advertisers use was a great list that I feel incorporated everything that I see in commercials, magazines, newspapers and so on. I don’t feel that he left anything out of the list other than the use of comedy, which was later brought up in the “Styles” Section. I was surprised by the sex appeal section, where they stated that even though we think that sex appeal is used in almost everything these days, it is actually rarely used. However, after thinking about it and thinking back to different advertisements, I realized just how true that was. Overall I feel that Fowler covered all of the bases of advertising that works on us.